Remote Senior Product Marketing Manager – Lifecycle & Customer Communications Strategist for AI‑Driven Customer Engagement at brighthush

About brighthush

brighthush is a trailblazing fintech platform that empowers consumers to take full control of their vehicle financing. Since its founding in 2016, brighthush has grown into a dynamic, customer‑centric organization with a team of 201‑500 professionals spread across the United States. Our mission is simple yet powerful: to make car payment ownership transparent, effortless, and empowering for every driver. By combining cutting‑edge technology, data‑driven insights, and a relentless focus on user experience, we are redefining how people buy, finance, and manage their vehicles.

As a remote‑first company, brighthush offers the flexibility and freedom that modern professionals crave while maintaining a tight-knit, collaborative culture. We celebrate diversity, champion continuous learning, and reward innovation with competitive compensation, equity, and a suite of benefits that support both your professional growth and personal well‑being.

Why This Role Matters

In the fast‑moving world of fintech, the customer journey is more than a series of touchpoints—it’s a living, breathing ecosystem that must adapt in real time to user intent, market dynamics, and regulatory shifts. As the Senior Product Marketing Manager – Lifecycle & Customer Communications at brighthush, you will be the architect of this ecosystem. You will own the end‑to‑end lifecycle strategy, craft compelling customer communications, and drive measurable lift in conversion, retention, and lifetime value.

Key Responsibilities

• End‑to‑End Communications Architecture – Design and maintain a unified, up‑to‑date communications framework that spans email, SMS, in‑app messaging, and call scripting. Ensure each channel is aligned with the funnel stages (pre‑submission, conversion, onboarding, renewal, advocacy).
• Segmentation & Personalization Engine – Build a sophisticated segmentation model that leverages user behavior, lead source, intent signals, lifecycle stage, and telemetry data. Translate these segments into highly contextual, high‑impact messaging.
• AI‑Powered Customer Engagement – Champion the integration of AI decision‑making into lifecycle marketing. Use generative AI for content creation, dynamic creative personalization, and automated campaign optimization to accelerate execution and improve relevance.
• In‑App & Multi‑Channel Experience Design – Partner with Product and UX to develop contextual in‑app messaging, tooltips, and guided flows that drive feature adoption at the exact moment of user intent.
• Conversion Optimization & Analytics – Collaborate closely with Performance Marketing, Brand, Product, Sales, Operations, and Data Science to identify friction points, test hypotheses, and deliver measurable conversion lift.
• Cross‑Functional GTM Leadership – Lead product launch strategies for new features, tiered offerings, and service enhancements. Define target audiences, messaging pillars, channel mix, and success metrics.
• Enablement & Positioning – Work with Sales, Operations, and Customer Success to create high‑converting call scripts, pitch decks, release briefs, and playbooks that resonate with prospects and customers alike.
• Rigorous Experimentation Framework – Partner with Analytics to design holdout‑based incrementality testing, A/B experiments, and multivariate studies that quantify business impact on conversion and revenue.
• MarTech & Operational Excellence – Own lifecycle marketing platforms (e.g., Braze, HubSpot, Customer.io) and vendor relationships. Establish governance, deliverability best practices, and scalable processes.
• Compliance & Governance – Collaborate with Legal and Compliance to set up review workflows that ensure all communications meet regulatory standards, especially as personalization and AI scale.
• Customer Intelligence & Voice of Customer – Synthesize qualitative insights from Voice of Customer, User Research, and quantitative survey data to uncover friction points, inform messaging strategy, and influence product roadmap.

Essential Qualifications

• 5–8 years of experience in B2B or B2C ecommerce/fintech product marketing, lifecycle marketing, or growth marketing.
• Proven track record managing multi‑channel communications (email, SMS, call scripts, in‑app) across complex conversion funnels.
• Hands‑on expertise with customer engagement platforms (Braze, HubSpot, Customer.io, Marketo) and product analytics tools (Amplitude, Mixpanel).
• Deep understanding of holdout testing, incrementality modeling, A/B testing, and behavioral telemetry segmentation.
• Experience partnering with Legal/Compliance, Data Science, Product, and Sales/Operations teams.
• Exceptional ability to craft high‑converting, compliant, audience‑tailored messaging.
• Background in fintech, lending, or highly regulated industries with strict compliance requirements.
• Experience integrating AI decision‑ing engines into active marketing automation flows.
• Proficiency in SQL or BI visualization tools (Tableau, Looker).

Preferred Qualifications

• Prior experience in a startup or high‑growth fintech environment.
• Knowledge of data privacy regulations (GDPR, CCPA, CAN-SPAM) and experience building compliance frameworks.
• Experience with advanced AI/ML tools for content generation and predictive analytics.
• Strong storytelling skills with the ability to translate complex data into compelling narratives.
• Leadership experience managing cross‑functional teams or projects.

Skills & Competencies

• Strategic thinking and analytical rigor.
• Excellent written and verbal communication.
• Project management and stakeholder alignment.
• Data‑driven decision making.
• Creative problem solving.
• Adaptability in a fast‑paced, evolving environment.

Career Growth & Learning Opportunities

At brighthush, your career trajectory is as dynamic as the products you help market. As a senior leader, you will:

• Mentor junior marketers and cross‑functional teammates, shaping the next generation of product marketing talent.
• Lead high‑impact initiatives that directly influence company strategy and revenue.
• Participate in executive‑level strategy sessions, gaining exposure to board‑level decision making.
• Access a generous professional development budget (up to $1,000 per year) for courses, certifications, conferences, and workshops.
• Benefit from a culture that rewards experimentation, learning from failure, and celebrating successes.

Work Environment & Culture

brighthush is built on a foundation of trust, transparency, and collaboration. Our remote‑first model means you can work from anywhere in the USA while staying connected through:

• Weekly all‑hands video calls and asynchronous communication channels.
• Monthly virtual team‑building events and quarterly in‑person retreats.
• Open‑door leadership policy—your voice matters at every level.
• Inclusive hiring practices that celebrate diverse backgrounds and perspectives.
• Continuous feedback loops that help you grow and thrive.

Compensation & Benefits

• Competitive base salary commensurate with experience.
• Annual performance‑based incentive program.
• Equity options to share in brighthush’s success.
• 401(k) retirement plan with company match.
• Generous paid time off, including Flexible Time Off (FTO) for all employees.
• 100% paid parental leave for all parents.
• Highly subsidized medical, dental, and vision plans.
• Fully company‑paid mental health, disability, and basic life insurance.
• Optional benefits tailored to your needs: HSA (with brighthush HSA contributions), FSA, supplemental life and health, legal, and pet insurance.
• Up to $1,000 per year for eligible professional development expenses.
• Employee referral program with competitive rewards.

How to Apply

If you are ready to shape the future of fintech customer experience and lead a high‑impact lifecycle marketing strategy, we want to hear from you. Join brighthush and help us make car financing simple, transparent, and empowering for millions of drivers.

Ready to take the next step?