[Remote] SEO and AI Search Leader

Note: The job is a remote job and is open to candidates in USA. Pet Honesty is hiring an SEO and AI Search Leader to own organic search and AI-powered discovery across its direct-to-consumer site, marketplaces, and retail channels. The role develops search strategy, runs audits and experiments, improves content and product data, and measures discovery performance against traffic, conversion, and revenue outcomes.

Responsibilities

• Build and own Pet Honesty's company-wide search strategy, covering organic SEO and AEO/GEO across DTC, marketplace and retail channels, for both dog and cat parents
• Conduct regular SEO and AEO audits (technical, content, keyword, schema and entity) to establish a true baseline, then turn findings into a prioritized roadmap that sets what gets fixed first and tracks progress over time
• Test content, page structures, formats, sources, authorship and veterinary-expertise signals, and technical changes to learn what actually drives AI visibility, citation and product recommendation
• Monitor how major AI and search platforms crawl, index, retrieve, cite and recommend Pet Honesty, including AI shopping and agentic checkout experiences
• Partner with Ecommerce, Growth, Marketing and Business Intelligence to remove technical barriers and improve structured data (Product, Offer, Review, FAQ, Organization), semantic HTML, internal linking, site architecture and crawlability
• Improve the quality and consistency of the product data AI systems draw on: ingredients, benefits, dosing guidance, reviews, pricing and availability across PetHonesty.com, product feeds, Amazon, Chewy and retailer product pages
• Own onsite and offsite content, including pet health education, product pages, FAQs and comparison content, as discovery and experimentation surfaces
• Structure content for retrieval and citation, with answer-first formatting, clear Q&A headings, FAQ blocks, concise machine-readable copy, and consistent entity and brand signals across the web
• Set and maintain writing standards for search and AI retrieval, building on our existing Alexa and intent-based search guidelines. Partner with copy and channel owners so every team has a clear guide for SEO-friendly, machine-readable content, and make sure the standards are applied consistently across Pet Honesty's broader digital content ecosystem
• Extend visibility across third-party platforms and communities that shape AI answers and brand authority in pet health: veterinary and pet-care publishers, review and comparison sites, Reddit, YouTube and pet parent communities
• Make sure content and product claims stay accurate and compliant with pet supplement labeling and claims guidance, working with Regulatory and Quality
• Maximize the long-term discovery value of high-priority content, veterinary expertise and proprietary research
• Build and own the SEO and AEO scorecard. Connect organic and AI discovery performance to traffic, conversion, subscriptions, marketplace sales and retail demand
• Use AI and automation extensively to speed up research, content development, testing, monitoring and analysis
• Serve as the company-wide expert on SEO, AEO and AI discovery as the space keeps changing

Skills

• 5+ years of experience in technical and organic SEO, with full-time focus on AEO and GEO in recent years and a track record of growing organic traffic
• Hands-on experience improving visibility across AI-powered search, answer and shopping experiences such as ChatGPT, Gemini, Claude, Perplexity, Google AI Overviews and AI Mode, and Amazon's Alexa for Shopping
• A strong understanding of how search engines and LLM-based systems crawl, index, retrieve, cite and recommend web content and products
• Technical fluency with structured data, schema/JSON-LD (especially Product, Offer and Review), product feeds, semantic HTML, site architecture, rendering, canonicalization, internal linking and indexing
• A strong experimentation mindset
• Experience running SEO and AEO audits across technical, content, keyword, schema and entity factors, and turning findings into a prioritized roadmap
• Experience with Google Search Console, Google Merchant Center, Semrush, Ahrefs and AI visibility platforms
• The ability to create and modify content when needed without relying on a traditional editorial production process
• Experience writing content standards for answer-first, machine-readable copy and helping copy and channel teams put them into practice
• Strong AI fluency and experience using automation to speed up research, creation, testing and analysis
• The ability to brief and manage freelancers and internal experts, including veterinarians, to get work shipped quickly
• Strong analytical judgment
• The ability to work effectively with Ecommerce, Web, Engineering, Data, Brand, Copy, Retail and Regulatory teams
• A track record of building new capabilities without waiting for someone else to hand you the playbook
• Demonstrated ability to connect search and AI visibility performance to ecommerce revenue and other business outcomes

Benefits

• Remote position

Company Overview