[Remote] Social Media Specialist (Freelance)

Note: The job is a remote job and is open to candidates in USA. Pac-12 Conference is seeking a Social Media Specialist to help elevate its digital presence across social media platforms. The role supports content creation and publishing, real-time event coverage, fan engagement, and social content development focused on student-athletes, member institutions, and championships.

Responsibilities

• Assist in managing the Pac-12's social media channels with a focus on game-day execution and real-time fan engagement
• Monitor social conversations, trends, and fan sentiment to identify opportunities for timely content and community engagement
• Collaborate with the social and digital team to develop and execute original content that supports conference initiatives, member institutions, student-athletes, and championships
• Publish and optimize content across social platforms while maintaining the Pac-12's brand voice and editorial standards
• Help identify, pitch, and develop new social content series, storytelling formats, and platform-specific ideas to grow audience engagement
• Stay current on emerging social media trends, platform updates, and best practices to help evolve the conference's digital presence
• Perform other duties and special projects as assigned

Skills

• Strong written and verbal communication skills with the ability to adapt voice and tone across social platforms
• Ability to manage multiple projects, prioritize deadlines, and take ownership of assigned tasks in a fast-paced environment
• Strong understanding of social media platforms, trends, best practices, and audience engagement strategies
• Positive, collaborative attitude with a willingness to receive and apply constructive feedback
• Experience creating, publishing, and managing content across social media platforms (professional, collegiate, personal, or internship experience)
• Strong attention to detail with the ability to maintain brand voice, accuracy, and consistency across digital channels
• Passion for collegiate athletics and a strong understanding of the college sports landscape
• Ability to identify trends, monitor social conversations, and translate insights into engaging content opportunities
• Experience working in collegiate athletics, professional sports, or a sports media environment with an understanding of live event coverage and the fast-paced nature of sports content
• Experience with social media management, analytics, and listening tools
• Basic knowledge of graphic design, video editing, or content creation tools is a plus
• Experience developing social content concepts, series, or campaigns is a plus

Benefits

• Remote freelance work for candidates in California, Washington, Oregon, Colorado, Idaho, Texas, and Utah.

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