Remote Position
[Remote] Sr. Manager, Marketing - Healthcare
🌍 Remote · United States
💼 Full-time
Note: The job is a remote job and is open to candidates in USA. Blackbaud is hiring a Senior Manager, Marketing - Healthcare to translate healthcare vertical strategy into integrated marketing plans that build demand and convert pipeline to bookings. The role leads go-to-market execution, campaign and product launch activation, budget and performance optimization, and partnership with Sales and cross-functional teams.
Responsibilities
- Execute the annual vertical go-to-market plan within the priorities and investment guardrails
- Turn approved product and corporate messaging into audience-specific campaigns, field narratives, vertical content, and sales enablement
- Coordinate product launch activation for the vertical, using launch strategy, claims, value propositions, and proof supplied by Product Marketing
- Serve as the day-to-day marketing partner for vertical Sales leaders and cross-functional teams
- Connect demand generation, content, field and event marketing, and industry expertise into one integrated buyer journey
- Manage the vertical marketing budget and optimize audience, channel, and program mix for pipeline efficiency and bookings contribution
- Review performance with Sales, identify gaps in quality or conversion, and adjust programs and follow-up actions
- Create repeatable operating rhythms, briefs, dashboards, and playbooks that improve speed and performance
- Guide and develop team members while staying directly involved in campaign reviews, prioritization, messaging adaptation, and content quality
- Bring sector, buyer, seller, and competitor signals back to Product Marketing and other partners
- Apply AI-enabled tools and automation to improve research, personalization, execution, and reporting
Skills
- 7+ years of B2B marketing experience across multiple disciplines
- 2+ years leading team members, programs, or complex cross-functional work
- Experience managing a marketing budget and optimizing programs against business outcomes
- Strong record of partnership with Sales on shared pipeline and bookings goals
- Ability to adapt approved product messaging for a vertical without changing product claims or positioning
Benefits
- Medical, dental, and vision insurance
- Remote-flexible workforce
- Wellness Programs
- 401(k) program with employer match
- Flexible paid time off
- Generous Parental Leave
- Donations for Doers
- Pet insurance, legal and identity protection
- Tuition reimbursement program
Company Overview