[Remote] Sr. Social Media Analyst (Temporary)

Note: The job is a remote job and is open to candidates in USA. GMR Marketing is hiring a Senior Social Media Analyst to support the growth and optimization of influencer and social media programs for a large retail client. The role develops measurement frameworks, analyzes campaign performance, identifies trends and reputation risks, and communicates insights that inform strategy and improve campaign performance.

Responsibilities

• Measurement Lead . You’ll work with the Head of Research and Strategy Lead to design measurement frameworks that reflect a deep understanding of the metrics available in each social platform and the strengths and limitations of our measurement tools. You’ll ensure that the measurement approach you put in place stands up to scrutiny, reflects sound judgment, mitigates risk, and can be relied on to inform future business decisions
• Highly Analytical. You'll dive deep into social audits and influencer analysis for our clients, surfacing the insights that matter. You’ll demonstrate your fluency in influencer metrics by analyzing performance data and translating it into clear, actionable learnings and recommendations. You’ll work closely with our Strategy Lead to develop benchmarks, identify KPIs, set goals, and educate the broader team on what we’re setting out to achieve
• Creator Intelligence. Going beyond performance metrics, you evaluate influencer impact across cultural relevance, long-term equity, and community trust
• Project Management . You'll create visually stunning and intuitive reports that detail how campaigns performed, what worked, what didn't, and why. You'll track metrics and talent performance over time to spot trends and patterns. Then you'll present these insights to clients and leadership
• Social Listening . You'll be our early warning system for brand and talent reputation issues. Monitoring sentiment in real time, flagging potential crises before they escalate, and helping clients protect their image. You're scanning the social landscape constantly, looking for what matters
• Vendor Management . You'll evaluate new social measurement tools and third-party vendors to find the best solutions for our needs. When we bring something new on board, you'll handle the onboarding and manage the ongoing relationship to make sure we're getting real value

Skills

• A strong background in influencer and social media analytics
• The ability to adapt to evolving social media algorithms and measurement tools
• An understanding of how to measure the performance of both organic and paid influencer campaigns

Company Overview

Company H1B Sponsorship