[Remote] Subject Matter Expert (SME) - Market Research Analyst (US)

Note: The job is a remote job and is open to candidates in USA. LearningMate is seeking a subject matter expert to develop and maintain online course content for the Microsoft Professional Certificate in Market Research Analysis. The role creates and validates instructional materials, activities, and assessments; delivers on-camera instruction; and ensures content reflects research ethics, data privacy, and responsible AI practices.

Responsibilities

• Discovery & Alignment: Validate Job Task Analysis (JTA) documents, Coursera In-Demand Topic (IDT) frameworks, and Program Architectures to ensure content directly aligns with industry standards for market research analyst roles
• Content Development & AI Augmentation: Create comprehensive instructional materials including case studies, survey frameworks, research briefs, and prompt workflows. Substantively enhance AI-generated drafts with first-hand research scenarios, sampling constraints, statistical trade-offs, and real practitioner context
• Core Technical Instruction: Develop content across survey design, focus group analysis, statistical hypothesis testing, conjoint analysis, market sizing, sentiment analysis in Power BI, consumer cohort mapping, and Copilot prompt flows
• Activity Testing & Lab Validation: Complete all learner activities end-to-end as a student across Microsoft 365 Copilot, Power BI, Excel, Teams, and survey analytics tools to verify platform feasibility, UI accuracy, timing, and dataset integrity
• Assessment Design & AI Audit: Design technical quizzes, research proposal critiques, and capstone projects. Formulate rubrics to evaluate research methodology rigor, data cleaning, statistical validity, and human-in-the-loop brand safety auditing for Copilot outputs
• Multimedia & Video Production: Appear on camera to lead instructional video modules and data walkthroughs, while building synthetic survey datasets, reporting templates, and Copilot prompt libraries for student labs
• Governance & Safeguards: Enforce strict research ethics and data privacy rules, ensure all case studies rely on anonymized research datasets, establish clear data integrity protocols, and integrate Microsoft Responsible AI principles
• Review, QA & Collaboration: Provide actionable in-line feedback and proposed fixes in shared documents, partnering closely with Instructional Designers, Technical SMEs, and production teams while upholding Microsoft brand and AI governance guidelines

Skills

• 5–8 years of professional experience in Market Research, Consumer Insights, or Marketing Analytics, including 3+ years leading primary and secondary research initiatives
• 2+ years of hands-on experience incorporating AI productivity tools (e.g., Microsoft 365 Copilot) into data analysis and reporting workflows
• Demonstrated technical proficiency with Power BI, advanced Excel functions, survey platforms, and Microsoft Teams
• Dynamic on-camera presentation capabilities to record instructional video modules with authentic conviction
• Bachelor's degree in Market Research, Statistics, Marketing, Economics, Data Analytics, or related field (8+ years of relevant domain leadership accepted in lieu of degree)
• Master's degree (MS in Market Research, Statistics, or Marketing Analytics / MBA)
• Background in corporate training, university instruction, or creating educational public video content
• Insights Association Professional Researcher Certification (PRC) (Preferred)
• Microsoft Certified: Power BI Data Analyst Associate (Preferred)

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