[Remote] UGC & Influencer Marketing Coordinator

Note: The job is a remote job and is open to candidates in USA. Alexia Admor is hiring a UGC & Influencer Marketing Coordinator to build and grow its creator marketing program for its women's fashion brand. The role coordinates creator relationships, product-gifting collaborations, user-generated content, cross-channel marketing, and performance tracking.

Responsibilities

• Research, identify, and recruit fashion content creators, micro-influencers, and brand enthusiasts who align with Alexia Admor's customer demographic
• Build and maintain an organized database of potential and active creators
• Conduct outreach through Instagram, TikTok, email, and creator platforms
• Negotiate cost-effective collaborations, prioritizing product gifting and mutually beneficial partnerships
• Develop long-term relationships with creators who consistently produce compelling content
• Coordinate the entire creator collaboration process, from initial outreach through product selection, sample shipment, and content delivery
• Develop clear creative briefs for try-on videos, styling demonstrations, lifestyle photography, product reviews, and testimonials
• Ensure that content accurately represents our garments, including fit, fabric, color, and styling
• Review creator submissions for quality, brand consistency, and commercial appeal
• Organize approved content for use across our digital marketing and retail channels
• Maintain records of content usage rights and permissions
• Work with our design, merchandising, and e-commerce teams to identify products that would benefit from creator-generated content
• Help develop lifestyle content for Shopify, Instagram, TikTok, email campaigns, digital advertising, and retail partners
• Support initiatives designed to improve product presentation, customer engagement, and online conversion
• Identify opportunities to repurpose successful content across multiple marketing channels
• Research and evaluate UGC platforms such as Hue, minisocial, JoinBrands, Billo, and similar services
• Utilize AI-powered tools to streamline creator discovery, outreach, campaign planning, and content management
• Recommend efficient, cost-effective ways to scale content production without sacrificing authenticity or quality
• Track creator outreach, collaboration acceptance rates, content deliverables, and campaign costs
• Monitor cost per approved video or image and identify opportunities to improve efficiency
• Help evaluate which content formats, creators, and product categories generate the strongest results
• Provide concise weekly updates on progress and deliverables

Skills

• Experience with influencer outreach, UGC creation, social media marketing, or creator partnerships
• Strong familiarity with Instagram, TikTok, and short-form video content
• Excellent written communication and organizational skills
• Ability to independently manage multiple creators, deadlines, and projects
• Strong visual judgment and an understanding of contemporary women's fashion
• Resourceful, proactive, and comfortable working independently in a remote environment
• Proficiency with Google Sheets, Excel, or similar organizational tools
• 1–3 years preferred
• Previous experience with fashion, apparel, beauty, or lifestyle brands
• Experience coordinating product-gifting campaigns
• Familiarity with creator platforms such as Hue, minisocial, JoinBrands, Billo, or Insense
• Experience with Shopify, Canva, CapCut, or similar tools
• Familiarity with AI tools for marketing, research, and workflow automation
• Existing relationships with fashion creators or micro-influencers
• Experience tracking content performance or e-commerce marketing results

Benefits

• Bonus based on performance
• Flexible schedule
• Opportunity for advancement
• Fully remote (United States)

Company Overview