Remote Position
[Remote] YouTube & Paid Social Media Specialist
🌍 Remote · United States
💼 Full-time
Note: The job is a remote job and is open to candidates in USA. TaxAct is seeking a YouTube & Paid Social Media Specialist for its tax-season marketing cycle. The role plans, executes, monitors, and optimizes YouTube and Demand Gen campaigns, while providing paid social support across Meta and TikTok during peak periods.
Responsibilities
- Manage hands-on YouTube and Demand Gen campaign planning and execution, including campaign builds, trafficking, QA, and other activities related to ongoing campaign maintenance and updates
- Monitor and optimize campaign performance across the funnel, including pacing, delivery, creative performance, targeting, budgets, and other campaign-health indicators, proactively identifying issues and opportunities
- Analyze campaign performance and translate data into actionable insights, testing opportunities, and optimization recommendations that support Brand and Performance objectives
- Provide hands-on paid social support across Meta and TikTok during peak periods and partner with media leadership and cross-functional teams to support campaign planning, creative execution, reporting, measurement, and other seasonal needs
Skills
- Significant hands-on experience planning, buying, and managing YouTube and Demand Gen advertising campaigns across different parts of the marketing funnel
- Strong understanding of YouTube and Demand Gen campaign setup and trafficking, QA, targeting, creative management, budget pacing, and optimization
- Working knowledge of paid social platforms, particularly Meta and TikTok, with the ability to provide hands-on campaign support as needed
- Strong analytical skills and data literacy, with the ability to interpret campaign performance and translate findings into actionable recommendations
- Excellent attention to detail and ability to manage multiple priorities in a fast-paced, high-volume environment
- Experience collaborating effectively with media, creative, analytics, and data teams
- Familiarity with media reporting and measurement tools and processes
Benefits
- 100% remote opportunity; candidates must be based in the Central or Eastern Time Zones only.
Company Overview