Sales Marketing Manager

Company Description

BUSHVELD SAFARIS AFRICA offers first-class African hunting safari experiences, with access to free-roaming Big Five game in authentic wilderness settings. The company focuses on delivering safe, ethical, and well-organized safari adventures for international and local guests. Team members work closely with clients to create tailored itineraries and memorable experiences. The organization values professionalism, responsible tourism, and strong client relationships, making it a dynamic environment for sales and marketing professionals. Role Description The Sales Marketing Manager is a remote, contract role responsible for driving bookings and brand awareness for BUSHVELD SAFARIS AFRICA. Day-to-day tasks include planning and executing sales and marketing campaigns, managing digital channels and social media, and developing promotional materials and content that highlight safari offerings. The role involves nurturing leads, responding to inquiries, preparing proposals, and maintaining relationships with travel agents, partners, and direct clients. The Sales Marketing Manager will analyze campaign performance, track key metrics, and adjust strategies to improve reach and conversion. Collaboration with operations and client services teams is expected to ensure consistent messaging and a seamless guest experience from initial contact through post-safari follow-up.

Qualifications

Demonstrated skills in sales planning, lead generation, and client relationship management. Experience in marketing strategy, campaign development, and brand positioning. Proficiency in digital marketing, including social media management, email marketing, and online advertising. Ability to create clear, compelling marketing content for web, email, and promotional materials. Strong analytical skills to interpret marketing data, track KPIs, and optimize campaigns. Excellent written and verbal communication skills in English, with strong presentation abilities. Comfort working independently in a remote setting, with effective time management and organization. Prior experience in tourism, travel, hospitality, or safari operations is highly advantageous. Bachelor’s degree or equivalent experience in Marketing, Business, Communications, or a related field. Familiarity with CRM tools and basic design or content management platforms is beneficial.