Seasoned Digital Marketing Virtual Assistant – Website Management, SEO, Social Media & Analytics for brighthush

About brighthush and the Opportunity

brighthush is a forward‑thinking healthcare organization dedicated to delivering exceptional orthopedic care across Arizona. With a mission to combine cutting‑edge medical expertise with patient‑centric service, brighthush has grown into a trusted name in the region. As part of our commitment to innovation, we are expanding our digital footprint and seeking a highly motivated Digital Marketing Virtual Assistant to join our remote team. This role is ideal for a self‑starter who thrives in a fast‑paced environment, enjoys crafting compelling online content, and is passionate about elevating a brand that makes a real difference in people’s lives.

Why This Role Matters

In today’s digital age, a strong online presence is not just a luxury—it’s a necessity. For brighthush, the website is the first touchpoint for patients, and our social media channels are the conversation hubs where trust is built. Your work will directly influence patient acquisition, engagement, and retention. By optimizing our website, boosting search engine rankings, and curating engaging social media content, you will help brighthush reach more patients, streamline appointment booking, and reinforce its reputation as a leader in orthopedic care.

Key Responsibilities

Website Management & Maintenance

• Content Oversight: Regularly update pages, blog posts, and multimedia assets to ensure accuracy and relevance.
• Technical Health Checks: Monitor site speed, mobile responsiveness, and security patches; recommend and implement improvements.
• CMS Proficiency: Work within WordPress (or similar) to add new sections, manage media libraries, and troubleshoot issues.
• Analytics Review: Use Google Analytics and Search Console to identify drop‑off points and conversion bottlenecks.
• Stakeholder Collaboration: Coordinate with clinical staff to incorporate new services, patient testimonials, and educational resources.

Search Engine Optimization (SEO)

• Keyword Strategy: Conduct in‑depth research to uncover high‑intent keywords relevant to orthopedic services.
• On‑Page Optimization: Refine meta titles, descriptions, header tags, and image alt text to align with target keywords.
• Content Gap Analysis: Identify missing topics that competitors cover and propose new content to fill those gaps.
• Link Building: Develop outreach campaigns to acquire high‑quality backlinks from reputable medical directories and local partners.
• Performance Reporting: Generate monthly SEO dashboards highlighting rankings, traffic, and ROI.

Social Media Management & Content Creation

• Channel Oversight: Manage Facebook, Instagram, LinkedIn, and YouTube accounts, ensuring brand consistency.
• Content Calendar: Build and maintain a 3‑month editorial calendar aligned with seasonal campaigns and patient education goals.
• Creative Production: Design graphics, edit short videos, and write captions that resonate with our target audience.
• Community Engagement: Respond to comments, messages, and reviews in a timely, empathetic manner.
• Analytics & Optimization: Track engagement metrics, adjust posting times, and test new formats to maximize reach.

Marketing Coordination & Reporting

• Project Management: Prioritize tasks based on strategic goals and deliverables.
• Progress Updates: Provide weekly status reports to the marketing lead, highlighting wins and blockers.
• Feedback Loop: Incorporate client feedback swiftly and accurately.
• Strategic Insights: Identify opportunities for cross‑channel synergy and propose data‑driven initiatives.

Essential Qualifications

• Proven Website Management Experience: Minimum 2 years managing business websites, with a strong portfolio of updates and optimizations.
• SEO Expertise: Demonstrated success in keyword research, on‑page optimization, and ranking improvements.
• Social Media Proficiency: Hands‑on experience managing corporate accounts, creating content, and analyzing performance.
• Content Creation Skills: Ability to craft engaging copy, design visuals, and produce short videos.
• Digital Marketing Portfolio: A tangible collection of past projects—website redesigns, SEO case studies, social media campaigns.

Preferred Qualifications

• WordPress or Similar CMS: Familiarity with theme customization, plugin management, and basic PHP.
• Analytics & Search Console: Experience interpreting data and translating insights into action.
• Healthcare Digital Marketing: Prior work with medical practices, especially orthopedics, is a significant advantage.
• Measurable Results: Track record of increasing traffic, rankings, or engagement by quantifiable percentages.

Core Skills & Competencies

• Strategic Thinking: Ability to align digital tactics with overarching business objectives.
• Attention to Detail: Precision in content editing, data entry, and reporting.
• Communication: Clear, concise written and verbal communication with internal stakeholders.
• Time Management: Self‑discipline to meet deadlines in a remote setting.
• Adaptability: Quick to learn new tools, platforms, and industry trends.

Career Growth & Learning Opportunities

At brighthush, we believe in nurturing talent. As a Digital Marketing Virtual Assistant, you will:

• Progress to a Senior Digital Marketing Coordinator role within 12–18 months.
• Gain exposure to cross‑functional projects, including patient outreach and community partnerships.
• Participate in quarterly training sessions covering advanced SEO, data analytics, and healthcare compliance.
• Receive mentorship from senior marketing leaders and access to industry conferences.

Work Environment & Company Culture

Our remote, flexible culture empowers you to work from anywhere while staying connected through:

• Weekly video huddles with the marketing team.
• Real‑time collaboration via Slack and project management tools.
• A supportive, inclusive environment that values diversity, creativity, and continuous improvement.
• Recognition programs that celebrate milestones and outstanding contributions.

Compensation & Benefits

We offer a competitive hourly rate of $6–$7 for part‑time work (20 hours per week), with the potential to transition to full‑time status based on performance and business needs. In addition to base pay, you will enjoy:

• Access to a dedicated HR & Contractor Support Team for any queries.
• Optional Premium VPN license for secure remote work.
• HIPAA & Cybersecurity training and certification to confidently handle sensitive patient information.
• Top 1% VA Performance Training covering communication, client management, and productivity.
• Client‑approved U.S. holidays and flexible paid or unpaid time off.
• Optional performance‑based incentives, including bonuses or increased hours.
• Comprehensive toolset: templates, workflow guides, and SOPs to streamline your daily tasks.

Technical & Basic Requirements

• Hardware: Reliable laptop or desktop.
• Internet: Minimum 25 Mbps stable connection.
• Audio/Video: Noise‑canceling headset and working webcam.
• Workspace: Quiet, professional environment.
• Clearance: Must provide NBI or local police clearance before onboarding.
• Communication: Fluent English, both written and spoken.
• Availability: Video meetings with camera on as required.

How to Apply

If you are a results‑driven digital marketer with a passion for healthcare, we encourage you to apply. Submit your resume, portfolio, and a brief cover letter outlining your most significant digital marketing achievement. Let us know why you’re excited to help brighthush grow its online presence.

Originally posted on brighthush