Senior Associate – Customer Lifecycle Marketing Strategist & Data‑Driven Campaign Lead at brighthush

About brighthush

brighthush is a forward‑thinking, data‑centric marketing powerhouse that blends cutting‑edge technology with human insight to create unforgettable customer journeys. With a global footprint and a portfolio that spans insurance, financial services, non‑profits, retail, automotive, travel, media, entertainment, B2B, and high‑tech, we help Fortune 1000 brands and leading nonprofits unlock the full value of their customer relationships. Our culture is built on collaboration, continuous learning, and a relentless focus on measurable impact. We believe that the best ideas arise when diverse minds come together, and we empower every team member to experiment, iterate, and grow.

Why Join brighthush?

At brighthush, you’ll be part of a high‑velocity, cross‑functional environment where data drives strategy and creativity fuels execution. We champion diversity, equity, and inclusion at every level, fostering a culture where every voice is heard and every contribution matters. Whether you’re a seasoned marketer or a rising star, you’ll find abundant opportunities to deepen your expertise, lead transformative projects, and shape the future of customer experience.

Role Overview

As a Senior Associate in Customer Lifecycle Marketing, you will partner with a talented team of strategists, analysts, and creatives to design, execute, and optimize omni‑channel campaigns that deliver measurable ROI. Your focus will be on first‑party data‑driven channels—email, SMS, direct mail, and push notifications—across a diverse set of verticals. You will translate complex data insights into actionable messaging strategies, collaborate with internal stakeholders, and ensure that every campaign aligns with our clients’ business objectives.

Key Responsibilities

• Develop and execute comprehensive messaging strategies for omni‑channel marketing plans using first‑party data.
• Act as a subject‑matter expert on emerging messaging and CRM technologies, translating new capabilities into innovative campaign ideas.
• Adapt marketing approaches to the unique needs of clients across multiple industries, ensuring relevance and resonance.
• Deliver high‑impact campaign briefs to creative and execution teams, outlining objectives, creative concepts, and performance metrics.
• Collaborate closely with account management, operations, analytics, and partner agencies to assess feasibility and refine cross‑channel recommendations.
• Identify and track key data points and performance indicators, demonstrating the business impact of your strategies.
• Manage multiple projects simultaneously, delivering on time and within scope while maintaining a high standard of quality.
• Iterate on campaigns based on client feedback, performance data, and industry best practices.
• Travel 20‑40% to client sites, partner agencies, and industry events to build relationships and stay abreast of market trends.

Essential Qualifications

• Bachelor’s degree in Marketing, Business, Data Science, or a related field.
• Minimum of 4 years of experience in data‑driven marketing, with a focus on CRM, email, direct mail, SMS, or push notifications.
• Proficiency in Excel for complex data analysis and reporting.
• Strong presentation and written communication skills; experience crafting client‑facing decks and briefs.
• Hands‑on experience translating data insights into actionable marketing recommendations.
• Familiarity with Salesforce Marketing Cloud or Braze is highly desirable.
• Demonstrated ability to work effectively in a matrixed organization and manage cross‑functional teams.
• Comfortable with a fast‑paced environment and the ability to juggle multiple priorities.

Preferred Qualifications

• Experience in one or more of the following verticals: Insurance, Financial Services, Non‑Profit, Retail, Automotive, Travel, Media & Entertainment, B2B, High‑Tech.
• Advanced knowledge of data segmentation, predictive modeling, and personalization strategies.
• Proficiency in PowerPoint and other presentation tools.
• Experience with A/B testing, multivariate testing, and campaign optimization.
• Knowledge of GDPR, CCPA, and other privacy regulations affecting data‑driven marketing.

Skills & Competencies

• Strategic Thinking – Ability to see the big picture and translate data into long‑term growth plans.
• Analytical Acumen – Strong quantitative skills and a data‑first mindset.
• Creative Storytelling – Craft compelling narratives that resonate across channels.
• Collaboration – Work seamlessly with creative, analytics, operations, and client teams.
• Project Management – Deliver on time, within budget, and with high quality.
• Adaptability – Thrive in a dynamic, evolving environment with shifting priorities.
• Client‑Centricity – Deep empathy for client goals and a passion for delivering tangible results.

Career Growth & Learning Opportunities

At brighthush, we invest in your professional development. You’ll have access to:

• Mentorship programs with senior leaders across the organization.
• Regular training on the latest marketing technologies, data analytics tools, and industry trends.
• Opportunities to lead high‑visibility projects and present findings to C‑level stakeholders.
• Cross‑functional rotations that broaden your skill set and expand your network.
• Support for certifications in Salesforce Marketing Cloud, Braze, Google Analytics, and more.

Work Environment & Culture

Our culture is a blend of flexibility and collaboration. While we embrace remote work for qualified candidates across the continental United States, we also value in‑person connection. Employees who live within commuting distance of our hub offices in Chicago, Detroit, Los Angeles, and New York City are encouraged to work from the office three days a week (two days for Los Angeles). For those outside the commutable range, remote work is the default, with occasional travel to client sites or industry events.

We foster a culture of psychological safety, continuous feedback, and shared success. Our teams celebrate wins, learn from setbacks, and are always ready to innovate. Diversity, equity, and inclusion are not buzzwords for us—they are the foundation of our decision‑making and our creative output.

Compensation & Benefits

Annual salary range: $68,000 – $85,000 (based on experience, skills, and market factors).

Benefits include:

• Comprehensive medical, vision, and dental coverage.
• Life insurance and short‑term/long‑term disability protection.
• 401(k) plan with company match.
• Flexible paid time off (PTO) and at least 15 paid holidays.
• Paid sick leave, safe leave, and paid parental leave.
• Professional development stipend and certification support.
• Employee wellness programs and mental health resources.
• Access to cutting‑edge marketing tools and platforms.

How to Apply

Ready to take the next step in your marketing career? Click the “Apply” button at the top of this posting or visit our careers page to submit your application. We review applications on an ongoing basis and will contact qualified candidates for next steps.

Join brighthush – Where Data Meets Creativity

At brighthush, we believe that the most powerful marketing stories are built on data, delivered with creativity, and executed with precision. If you’re passionate about turning insights into action, thrive in a collaborative environment, and want to make a measurable impact for world‑class brands, we want to hear from you. Apply today and help us shape the future of customer experience.