Senior Customer Marketing Manager – Customer Expansion & Lifecycle Campaign Lead at brighthush

About brighthush

Welcome to brighthush, a trailblazing SaaS powerhouse that is reshaping the Sales Performance Management (SPM) landscape. Our award‑winning platform empowers revenue leaders worldwide to craft smarter go‑to‑market strategies, elevate seller performance, and unlock untapped growth potential. Recognized in the 2025 Forrester Wave Report for SPM, the 2023 Ventana Research Revenue Performance Management Value Index, Gartner Peer Insights, the 2024 Gartner SPM Market Guide, and G2, we are the go‑to partner for industry giants such as T‑Mobile, ServiceNow, Wawanesa Bank, Shaw Industries, Moody’s, Stryker, and countless others.

At brighthush, we believe that marketing is more than a function—it’s a catalyst for revenue growth. Our culture is built on innovation, collaboration, and a relentless focus on delivering measurable impact for our customers. If you’re passionate about turning data into strategy, building high‑impact campaigns, and driving expansion across the customer lifecycle, you’ll thrive here.

Role Overview

As the Senior Customer Marketing Manager, you will be the strategic lead behind integrated campaigns that accelerate revenue within existing customer accounts. You’ll partner with Customer Success, Sales, Product Marketing, Content, Digital Marketing, Marketing Operations, Revenue Operations, and Partner teams to design, execute, and optimize campaigns that drive customer expansion, cross‑sell, upsell, adoption, and pipeline growth.

In this role, you will:

• Own the end‑to‑end lifecycle of customer expansion campaigns.
• Align campaign priorities with business objectives and revenue targets.
• Translate customer data into actionable segmentation and targeting strategies.
• Serve as the orchestration lead across multiple stakeholders, ensuring timely delivery and measurable impact.

Key Responsibilities

• Campaign Design & Execution: Craft integrated, multi‑channel campaigns across email, digital, webinars, events, ABM, lifecycle marketing, and sales‑led initiatives.
• Segmentation & Targeting: Develop segmentation frameworks based on lifecycle stage, product adoption, account health, renewal timing, and growth opportunities.
• Stakeholder Collaboration: Partner with Customer Success, Sales, and Revenue Operations to identify expansion‑ready accounts and align campaign priorities.
• Planning & Prioritization: Lead intake management, prioritization, and launch readiness across multiple initiatives.
• Performance Analysis: Analyze campaign performance and engagement data to uncover optimization opportunities and improve expansion outcomes.
• Vendor & Agency Management: Coordinate cross‑functional contributors, agency partners, and vendors to ensure on‑time, on‑budget delivery aligned with business goals.
• Messaging & Asset Development: Work with Product Marketing, Content, Creative, and Digital Marketing to create tailored messaging, assets, and customer journeys.
• Process & Framework Development: Build scalable campaign frameworks, reporting processes, and best practices that enhance effectiveness, operational efficiency, and revenue contribution.

Essential Qualifications

• 7+ years of B2B marketing experience in integrated marketing, campaign management, demand generation, customer marketing, or lifecycle marketing.
• Proven track record of developing and executing multi‑channel campaigns that drive pipeline growth, customer engagement, retention, upsell, or cross‑sell outcomes.
• Hands‑on experience with marketing automation platforms such as HubSpot, Marketo, Pardot, Eloqua, or similar.
• Strong proficiency in Salesforce for campaign reporting, pipeline analysis, attribution, and performance measurement.
• Demonstrated ability to collaborate effectively with Sales, Customer Success, Product Marketing, Content, Marketing Operations, Revenue Operations, and Digital Marketing teams.
• Deep understanding of customer lifecycle marketing, ABM, buyer journeys, funnel management, pipeline generation, and attribution models.
• Exceptional project management and stakeholder management skills, with the ability to influence outcomes without direct authority.
• Analytical mindset with the ability to translate data into actionable business recommendations.

Preferred Qualifications

• Experience in a high‑growth SaaS environment with a focus on revenue optimization.
• Knowledge of advanced segmentation techniques, predictive analytics, and AI‑driven personalization.
• Familiarity with marketing analytics platforms such as Tableau, Power BI, or Looker.
• Experience managing external agencies and vendors for large‑scale campaign execution.
• Strong storytelling skills and the ability to craft compelling narratives across multiple channels.

Skills & Competencies

• Strategic Thinking & Visionary Leadership
• Data‑Driven Decision Making
• Cross‑Functional Collaboration
• Project & Program Management
• Creative Campaign Development
• Advanced Analytics & Reporting
• Change Management & Process Improvement
• Customer‑Centric Mindset

Success Metrics & Outcomes

First 90 Days

• Deep dive into brighthush’s products, customer lifecycle, expansion strategy, and technology stack.
• Build strong relationships with Customer Success, Sales, Marketing, and Revenue Operations stakeholders.
• Assess current expansion programs, audience segmentation, and reporting processes.
• Identify quick‑win opportunities to improve campaign effectiveness and operational efficiency.

Within 6 Months

• Independently manage end‑to‑end customer expansion campaigns.
• Establish robust alignment with Customer Success and Sales to enhance targeting and pipeline conversion.
• Implement segmentation, testing, and optimization strategies that elevate engagement and expansion pipeline.
• Build scalable campaign processes and reporting frameworks for consistent execution.

Within 12 Months

• Consistently deliver campaigns that contribute measurable expansion pipeline, revenue influence, and adoption outcomes.
• Demonstrate improved targeting precision through customer health data, product usage insights, and lifecycle segmentation.
• Establish repeatable campaign frameworks that support expansion across products, segments, and regions.
• Serve as a trusted campaign leader who influences expansion strategy through data‑driven recommendations.
• Drive ongoing improvements in campaign effectiveness through testing, optimization, and process enhancements.

Career Growth & Learning Opportunities

At brighthush, your career trajectory is as dynamic as our product roadmap. You’ll have access to:

• Mentorship from senior leaders in marketing, product, and revenue operations.
• Cross‑functional projects that broaden your skill set and industry knowledge.
• Annual learning budget for conferences, certifications, and courses.
• Internal knowledge‑sharing sessions and hackathons to foster innovation.
• Clear promotion paths to Director of Customer Marketing, VP of Marketing, or Chief Marketing Officer.

Work Environment & Culture

brighthush thrives on a culture of transparency, agility, and continuous improvement. We value:

• Collaborative teamwork across remote and on‑site locations.
• Data‑backed decision making and a bias for action.
• Inclusive hiring practices that celebrate diverse perspectives.
• Work‑life balance with flexible remote and hybrid options.
• Community engagement through volunteer days and corporate social responsibility initiatives.

Compensation & Benefits

We offer a competitive total rewards package that includes:

• Base salary range: CAD 115,200 – 151,200 per year, commensurate with experience.
• Performance‑based bonuses and commission opportunities aligned with revenue impact.
• Comprehensive health, dental, and vision coverage tailored to your local needs.
• Generous paid time off, public holidays, and volunteer days.
• Ignite Days—dedicated learning days for skill development and professional growth.
• Retirement plans with employer matching to secure your long‑term financial future.
• Tuition assistance for continuing education and professional certifications.
• Flexible work arrangements—remote and hybrid options available across most regions.

How to Apply

Ready to lead the next wave of customer expansion at brighthush? Submit your application through our careers portal or click the link below:

Apply to Senior Customer Marketing Manager – brighthush

Join brighthush Today

At brighthush, we’re not just building a company—we’re building a community of innovators who transform how organizations achieve revenue success. If you’re driven by data, inspired by collaboration, and eager to make a tangible impact, we want to hear from you. Apply now and become a pivotal part of our growth story.