Senior Data Analyst – Customer Analytics & Digital Measurement Specialist at brighthush

About brighthush

brighthush is a trailblazing GovTech leader that empowers governments worldwide to connect with their citizens through innovative, cloud‑based digital solutions. With a legacy spanning over 25 years, we have partnered with more than 5,500 federal, state, and local agencies across the U.S., U.K., Australia, New Zealand, and Canada. Our portfolio includes communications platforms, website design, meeting and agenda management, records management, and a suite of digital services that simplify interactions, disseminate critical information, and bring communities closer together. Recognized on the GovTech 100 list for five consecutive years and celebrated as one of the best places to work by BuiltIn, brighthush is committed to equity, inclusion, and measurable impact.

Role Overview

As a Senior Data Analyst – Customer Analytics & Digital Measurement Specialist, you will be the subject‑matter expert for all customer analytics initiatives within our Experience Group (GXG). GXG is brighthush’s in‑house digital agency that blends strategy, design, analytics, and technology to elevate the digital experience of government clients. Your mission: design, deliver, and continuously refine analytics workstreams that help our customers understand program performance, optimize digital communications, and achieve tangible outcomes.

Why This Role Matters

• Own end‑to‑end analytics projects that directly influence how governments communicate with citizens.
• Shape measurement frameworks that set industry standards for digital engagement.
• Mentor junior analysts, fostering a culture of data excellence and continuous learning.
• Drive innovation by evaluating AI‑enabled tools and emerging analytics techniques.

Key Responsibilities

• Analytics Workstream Leadership – Lead the full lifecycle of analytics projects for assigned GXG engagements, from requirements gathering to insight communication and optimization recommendations, without routine escalation.
• Measurement Framework Design – Independently design, build, and maintain measurement frameworks that define KPIs, success metrics, and performance benchmarks across email, web, surveys, forms, and other digital channels.
• Dashboard & Reporting Architecture – Architect, develop, and continuously improve dashboards and reporting solutions that integrate data from multiple sources, ensuring data accuracy, reliability, and governance.
• Standards & Governance Champion – Define, document, and advocate analytics standards, reporting methodologies, and data governance best practices for GXG’s Customer Analytics practice.
• Technical Decision Maker – Make independent analytical and methodological decisions, selecting approaches, metrics frameworks, visualization strategies, and tool architectures without managerial approval for routine technical judgments.
• Documentation & Knowledge Management – Author and maintain SOPs, playbooks, reporting specifications, and a knowledge‑base to ensure consistency, repeatability, and institutional knowledge retention.
• Client Engagement & Presentation – Serve as the primary analytics point of contact for customer engagements, leading requirements sessions and presenting data‑driven findings to technical and non‑technical audiences, including government stakeholders.
• Mentorship & Coaching – Mentor junior analysts on SQL, data visualization, measurement strategy, and analytics best practices; conduct structured peer reviews and quality assurance of team deliverables.
• Data Quality & Governance – Own investigation, root‑cause analysis, and resolution of data quality and consistency issues across GXG reporting systems; establish preventive controls and documentation standards.
• Innovation & AI Integration – Identify, evaluate, and introduce emerging analytics approaches and AI‑enabled tools (e.g., Copilot, Cursor) into GXG’s workflows; lead research and proof‑of‑concept efforts.
• Agile Leadership – Lead analytics‑related Agile ceremonies, including sprint planning, backlog refinement, retrospectives, and stand‑ups; define and track analytics acceptance criteria and delivery milestones.
• Strategic Insight Generation – Proactively identify opportunities where data can improve customer program outcomes and GXG service delivery; present evidence‑based recommendations that influence measurement strategy.

Essential Qualifications

• Experience – 4–6 years in a data analyst, analytics engineer, digital analyst, or reporting analyst role within a professional services, agency, or technology environment.
• Ownership – Proven ownership of analytics workstreams, measurement frameworks, or reporting infrastructure with evidence of end‑to‑end delivery.
• SQL Mastery – Advanced SQL skills with complex query design, data modeling, performance optimization, and multi‑source dataset manipulation.
• BI & Visualization Expertise – Expert proficiency in at least one major BI platform (QuickSight, Tableau, Power BI, or Looker) with a portfolio of dashboards for executive and operational audiences.
• Measurement Design – Demonstrated experience designing measurement strategies from first principles, including KPI definition and performance benchmarking.
• Communication – Ability to present analytical findings and recommendations to senior or executive‑level stakeholders, including government clients.
• Cross‑Channel Analytics – Experience working across digital channels (email, web, surveys, CRM, social) with cross‑channel measurement design.
• Mentoring – Proven track record of mentoring or coaching junior analysts, with evidence of structured peer review or quality assurance contributions.
• AI‑Enabled Analytics – Experience with AI‑assisted analytics tools and productivity platforms, responsibly integrated within data governance requirements.
• Agile Delivery – Experience working within Agile/Scrum frameworks in an analytics or data context.
• Education – Bachelor’s degree in Analytics, Data Science, Statistics, Information Systems, Marketing, Business, or equivalent practical experience.

Preferred Qualifications

• Experience in a digital agency, GovTech, or government‑customer‑facing analytics environment.
• Familiarity with government digital communications programs (email, web, civic engagement platforms).

Skills & Competencies

• Advanced SQL & Data Modeling – Craft complex queries, optimize performance, and model data across multiple sources.
• BI & Dashboard Architecture – Design intuitive, actionable dashboards for diverse stakeholder groups.
• Measurement Framework Design – Build robust frameworks that translate business goals into measurable KPIs.
• Data Governance & Quality – Define and enforce data quality standards, validation frameworks, and governance practices.
• ETL & Data Integration – Understand data pipeline concepts, ETL processes, and validation in multi‑source environments.
• Digital Channel Analytics – Analyze email, web, survey, social, CRM, and forms data; model cross‑channel attribution.
• AI‑Assisted Analytics – Evaluate, adopt, and integrate AI tools responsibly within data governance frameworks.
• Communication & Storytelling – Translate complex data into clear, compelling narratives for technical and non‑technical audiences.
• Mentoring & Coaching – Develop junior analysts through structured guidance, peer review, and actionable feedback.
• Agile Methodology – Lead analytics ceremonies and manage workstream delivery using Scrum/Kanban.

Career Growth & Learning Opportunities

At brighthush, your professional journey is supported by a culture of continuous learning and advancement. You will:

• Participate in regular knowledge‑sharing sessions and internal tech talks.
• Access a curated library of courses, certifications, and conferences in data science, analytics, and digital strategy.
• Collaborate with cross‑functional teams, gaining exposure to strategy, design, and engineering.
• Progress into senior leadership roles such as Analytics Lead, Director of Customer Analytics, or Chief Data Officer.

Work Environment & Culture

brighthush is a remote‑first organization with a globally distributed workforce spanning the United States, Canada, United Kingdom, India, Armenia, Australia, and New Zealand. Our culture is built on transparency, inclusion, and safety. Highlights include:

• Employee Resource Groups that amplify diverse voices.
• Coffee with Mark sessions where employees engage directly with the CEO on critical topics.
• Microsoft Teams communities focused on wellness, art, family, and more.
• Special guest speakers who discuss issues impacting our employee population.

Compensation, Perks & Benefits

While specific figures vary by role and location, brighthush offers a competitive salary package, comprehensive health, dental, and vision insurance, a generous paid time off policy, and a 401(k) plan with company match. Additional perks include:

• Flexible work hours and fully remote work.
• Unlimited learning budget for courses, books, and conferences.
• Annual wellness stipend and mental health resources.
• Equity opportunities for eligible employees.
• Regular team‑building events and community service initiatives.

Security & Privacy Commitment

As a member of brighthush, you will be responsible for preserving the confidentiality, integrity, and availability of our information assets. You will adhere to our information security program, complete required privacy training, and uphold the highest standards of data protection.

How to Apply

Ready to make a measurable impact on government‑citizen relationships? Submit your application through our careers portal and join a team that values curiosity, collaboration, and continuous improvement.

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Join brighthush – Where Data Drives Change

At brighthush, we believe that data should be a catalyst for positive change. If you are passionate about turning data into actionable insights that empower governments to serve their communities better, we want to hear from you. Apply today and help us build a brighter, more connected world.