Senior Director of Customer & Community Marketing – Driving B2B Engagement, Content Strategy, and Cross‑Functional Collaboration at brighthush
About brighthush
brighthush is a forward‑thinking technology leader that empowers the U.S. government with secure, cloud‑native AI and data‑centric solutions. Our mission is to transform how public sector organizations harness advanced analytics, machine learning, and secure cloud infrastructure to deliver better services to citizens. With a culture rooted in innovation, integrity, and impact, brighthush is where passionate marketers can shape the future of public‑sector technology.
Why Join brighthush?
At brighthush, you’ll be part of a high‑velocity team that thrives on collaboration, experimentation, and measurable results. We believe that great marketing is the bridge between technology and people, and we’re looking for a visionary leader who can elevate our customer experience, amplify community engagement, and drive sustainable growth.
Position Overview
As the Senior Director of Customer & Community Marketing, you will own the end‑to‑end customer marketing strategy for our B2B portfolio. You will lead a talented team of marketers, analysts, and content creators to design, launch, and optimize programs that nurture our customer base, deepen community ties, and unlock new revenue opportunities. Your work will directly influence how our customers perceive, adopt, and advocate for brighthush’s solutions.
Key Responsibilities
- Customer Launch Leadership – Plan, execute, and measure high‑impact launch campaigns for new products and services, ensuring alignment with sales, product, and executive teams.
- Content Creation & Distribution – Oversee the production of compelling, data‑driven content (case studies, whitepapers, webinars, social posts) that speaks to the unique challenges of government agencies.
- Cross‑Functional Program Coordination – Act as the central hub for all customer‑centric initiatives, coordinating with Sales Enablement, Product Marketing, Customer Success, and Engineering to deliver a unified voice.
- Community Building & Advocacy – Build and nurture a vibrant community of government customers, partners, and industry influencers through events, forums, and digital platforms.
- Data‑Driven Optimization – Leverage analytics tools (Google Analytics, HubSpot, FullEnrich) to track performance, derive insights, and iterate on campaigns for continuous improvement.
- Strategic Planning & Budget Management – Develop multi‑year marketing roadmaps, forecast budgets, and ensure ROI across all customer marketing initiatives.
- Team Leadership & Development – Mentor a high‑performing team, fostering a culture of creativity, accountability, and professional growth.
- Stakeholder Communication – Present results, insights, and strategic recommendations to senior leadership and external partners.
Essential Qualifications
- 5–7+ years of progressive B2B customer marketing experience, preferably in the technology or public‑sector space.
- Proven track record of launching successful customer marketing programs that drive adoption, retention, and advocacy.
- Deep familiarity with HubSpot, FullEnrich, Monday.com, LinkedIn, Sprout Social, Google Analytics, Webflow, Slack, and Microsoft Teams.
- Strong project management skills with the ability to juggle multiple initiatives and deliver on tight deadlines.
- Excellent written and verbal communication skills, capable of crafting persuasive messaging for diverse audiences.
- U.S. citizenship required.
- Experience working in a remote, distributed environment with a focus on collaboration and transparency.
Preferred Qualifications
- Experience in the government or public‑sector technology industry.
- Background in community marketing or customer success initiatives.
- Knowledge of AI, machine learning, or cloud security concepts.
- Certifications in HubSpot, Google Analytics, or related marketing platforms.
Core Skills & Competencies
- Strategic Thinking – Ability to translate business objectives into actionable marketing strategies.
- Data Analytics – Proficiency in interpreting metrics to inform decisions and optimize performance.
- Leadership & Influence – Proven ability to inspire cross‑functional teams and drive consensus.
- Customer‑Centric Mindset – Passion for understanding customer pain points and delivering value through targeted messaging.
- Digital Marketing Expertise – Mastery of content marketing, social media, email, and web analytics.
- Adaptability – Comfortable navigating a fast‑paced, evolving technology landscape.
Career Growth & Learning Opportunities
At brighthush, your career trajectory is as dynamic as our technology stack. You will:
- Lead cross‑departmental initiatives that shape the company’s strategic direction.
- Mentor junior marketers and build a high‑performance team.
- Participate in executive‑level strategy sessions and influence product roadmap decisions.
- Access continuous learning resources, including industry conferences, certifications, and internal knowledge hubs.
- Explore lateral moves into product marketing, customer success, or data analytics roles.
Work Environment & Culture at brighthush
Our remote-first culture is built on trust, transparency, and collaboration. You’ll enjoy:
- Flexible work hours that respect work‑life balance.
- Regular virtual team gatherings, hackathons, and community events.
- A culture that celebrates experimentation, learning from failure, and celebrating wins.
- Access to cutting‑edge tools and platforms that empower you to do your best work.
Compensation & Benefits
We offer a competitive total rewards package designed to attract top talent:
- Base Salary – USD 140,000 – 170,000 per year, commensurate with experience.
- Performance Bonus – Annual bonus potential tied to individual and company performance.
- Equity – Opportunity to participate in our employee equity program.
- Paid Time Off – Generous PTO policy, including vacation, sick leave, and personal days.
- Retirement Plan – 401(k) with company match.
- Health & Wellness – Comprehensive medical, dental, and vision coverage.
- Professional Development – Budget for conferences, courses, and certifications.
- Tech Stipend – Home office equipment allowance.
- Well‑being Initiatives – Mental health resources, wellness programs, and flexible work arrangements.
How to Apply
If you’re ready to lead a high‑impact customer marketing function that shapes the future of government technology, we want to hear from you. Submit your resume, cover letter, and portfolio of relevant work through our careers portal. Let’s build the next generation of secure, AI‑powered solutions together.