Senior Field Marketing Director – Oncology & Key Customer Strategy – Remote (Northeast US) – Lead Brand Innovation & KOL Engagement at brighthush
About brighthush
brighthush is a pioneering biopharmaceutical enterprise that turns scientific discovery into life‑saving therapies for cancer patients worldwide. With a portfolio that spans cutting‑edge oncology therapeutics—from solid tumors to hematology and immuno‑oncology—brighthush marries rigorous research with a patient‑centric philosophy. Our mission is simple yet profound: to deliver hope through innovation and to empower the healthcare community with tools that improve outcomes and quality of life.
Operating at the crossroads of science, medicine, and market dynamics, brighthush thrives on collaboration, curiosity, and a relentless pursuit of excellence. Our teams are distributed across the United States, yet our impact is global. We invest heavily in talent development, fostering an environment where every voice is heard, every idea is tested, and every success is celebrated.
Why Join brighthush?
At brighthush, you will be part of a mission‑driven community that turns scientific breakthroughs into real‑world impact. We are not just a company; we are a network of innovators, clinicians, and advocates working together to rewrite the narrative of cancer care. If you are passionate about oncology, thrive in a fast‑moving environment, and want to lead transformative marketing initiatives, brighthush offers the platform, resources, and culture to help you make a lasting difference.
Role Overview
As the Senior Field Marketing Director for our Key Customer Team, you will be the strategic leader responsible for shaping and executing the oncology brand’s presence across the Northeast region. This senior, remote role demands a blend of deep product expertise, seasoned field‑marketing acumen, and a proven ability to build and nurture relationships with key opinion leaders (KOLs) and healthcare stakeholders. You will collaborate closely with cross‑functional teams—including medical affairs, sales, regulatory, and data science—to ensure that our oncology portfolio is positioned as the preferred choice for clinicians and patients alike.
Key Aspects of the Role
- Lead a high‑performance field marketing team that delivers measurable impact across the region.
- Develop and execute a comprehensive brand strategy that aligns with brighthush’s vision and market realities.
- Manage a robust KOL engagement program to foster thought leadership and clinical adoption.
- Coordinate with sales and medical affairs to launch new products and sustain market share.
- Drive data‑driven insights to refine tactics and optimize ROI.
Key Responsibilities
- Strategic Leadership: Define and communicate a clear field‑marketing vision that supports brighthush’s overarching business objectives.
- Brand Stewardship: Own the brand narrative for oncology products, ensuring consistency across all touchpoints—digital, in‑person, and educational.
- KOL Management: Identify, engage, and maintain relationships with leading oncologists, researchers, and patient advocates. Facilitate KOL‑driven educational events, advisory boards, and research collaborations.
- Campaign Execution: Plan, launch, and monitor multi‑channel campaigns that drive awareness, adoption, and patient access. Leverage both traditional and digital media to reach diverse audiences.
- Cross‑Functional Collaboration: Partner with sales, medical affairs, regulatory, and data science teams to align messaging, compliance, and performance metrics.
- Performance Analytics: Track key performance indicators (KPIs) such as market share, KOL engagement scores, and campaign ROI. Translate insights into actionable recommendations.
- Budget Management: Oversee the regional marketing budget, ensuring optimal allocation of resources and adherence to financial targets.
- Team Development: Mentor and coach field marketing staff, fostering a culture of continuous learning and high accountability.
- Compliance & Ethics: Maintain strict adherence to FDA, FTC, and industry guidelines in all marketing activities.
- Travel & Presence: Commit to approximately 65% travel within the Northeast region to engage with clinicians, hospitals, and industry events.
Essential Qualifications
- Education: BA/BS in Life Sciences, Business, Marketing, or a related field with a minimum of 13 years of progressive field‑marketing experience; alternatively, an MA/MS with 11 years of experience.
- Oncology Expertise: Demonstrated success in oncology product marketing, including launch experience and deep knowledge of therapeutic areas such as solid tumors, hematology, or immuno‑oncology.
- Field‑Marketing Leadership: Proven track record of leading field‑marketing teams, managing complex projects, and delivering measurable business outcomes.
- KOL Engagement: Extensive experience building and sustaining relationships with key opinion leaders, including organizing advisory boards, speaker programs, and collaborative research.
- Project Management: Strong organizational skills with the ability to juggle multiple initiatives, deadlines, and stakeholders simultaneously.
- Communication: Exceptional written and verbal communication skills, capable of translating complex scientific data into compelling narratives for diverse audiences.
- Travel & Mobility: Valid driver’s license and willingness to travel up to 65% of the time across the Northeast region.
- Remote Work Proficiency: Comfortable operating in a remote environment, utilizing digital collaboration tools, and maintaining high levels of productivity and engagement.
Preferred Qualifications
- Experience with digital marketing platforms, data analytics, and CRM systems specific to the pharmaceutical industry.
- Knowledge of payer dynamics, reimbursement strategies, and health economics in oncology.
- Prior experience managing cross‑functional teams that include medical affairs, sales, and regulatory functions.
- Advanced certifications in marketing, project management (PMP, Prince2), or a related discipline.
- Fluency in additional languages (e.g., Spanish, French) to support diverse patient populations.
Skills & Competencies
- Strategic Thinking: Ability to see the big picture while paying attention to detail.
- Relationship Building: Skilled at cultivating trust and influence with clinicians, KOLs, and internal stakeholders.
- Data‑Driven Decision Making: Comfortable interpreting market data, KPIs, and performance metrics to guide strategy.
- Adaptability: Thrives in a fast‑moving environment with evolving scientific and regulatory landscapes.
- Leadership & Coaching: Inspires teams, drives accountability, and fosters professional growth.
- Compliance Awareness: Deep understanding of industry regulations and ethical marketing practices.
Career Growth & Learning Opportunities
At brighthush, your career trajectory is supported by a robust learning ecosystem. You will have access to:
- Executive mentorship programs that pair you with senior leaders across the organization.
- Continuous professional development through industry conferences, webinars, and internal training modules.
- Cross‑functional project assignments that broaden your skill set and expose you to new business areas.
- Clear promotion pathways from Field Marketing Manager to Director, and beyond to Vice‑President of Marketing.
- Opportunities to contribute to global strategy, influencing the direction of oncology therapeutics worldwide.
Work Environment & Company Culture
brighthush champions a culture of inclusivity, innovation, and impact. Our remote‑first approach means you can work from anywhere in the Northeast while staying connected through:
- Weekly virtual town halls and regional huddles.
- Collaborative digital workspaces (Slack, Teams, Asana).
- Annual in‑person retreats that foster team bonding and strategic alignment.
We celebrate diversity and encourage every team member to bring their authentic self to work. Our values—courage, curiosity, collaboration, and compassion—are reflected in every project, partnership, and patient interaction.
Compensation & Benefits
- Salary Range: USD 204,500 – 290,500 per year, commensurate with experience and qualifications.
- Bonus Potential: Performance‑based annual bonus tied to individual and company metrics.
- 401(k) Matching: Up to 6% company match to help you build long‑term wealth.
- Health & Wellness: Comprehensive medical, dental, and vision plans, including telehealth services.
- Paid Time Off: Generous PTO policy with additional paid holidays and sick leave.
- Retirement Plan: 401(k) with company match and additional retirement savings options.
- Flexible Work Arrangements: Remote work with optional on‑site collaboration days.
- Professional Development: Annual budget for conferences, certifications, and continuing education.
- Employee Assistance Program: 24/7 counseling and mental health resources.
How to Apply
If you are a visionary marketing leader with a passion for oncology and a track record of driving market success, we invite you to join brighthush. Submit your resume and a cover letter outlining your relevant experience and why you’re excited about this role.
To apply, click the link below and complete the online application. We look forward to exploring how your expertise can help shape the future of cancer care.
Apply to This Job
Closing Statement
At brighthush, you will be part of a mission‑driven team that turns scientific breakthroughs into real‑world impact. Your strategic vision and field‑marketing mastery will directly influence the lives of patients and the success of our oncology portfolio. If you are ready to lead, innovate, and make a difference, we encourage you to apply today and help us illuminate the path to better cancer care.
Apply for this job