Senior HubSpot CRM & Marketing Operations Specialist – Virtual Assistant (Full‑Time, Remote)

About brighthush

At brighthush, we’re redefining the way businesses connect, nurture, and convert leads in the digital age. Our mission is to empower growth‑oriented teams with the tools, insights, and support they need to scale sustainably. As a forward‑thinking, technology‑driven organization, we blend data‑centric strategies with creative storytelling to deliver measurable results for our clients across industries.

Why Join brighthush?

When you become part of brighthush, you’re not just filling a role—you’re stepping into a culture that celebrates curiosity, collaboration, and continuous learning. We offer:

• Fully remote work with a flexible schedule that aligns with Melbourne time, giving you the freedom to balance life and work.
• Direct partnership with a visionary leader who values innovation and empowers you to shape processes.
• Long‑term career trajectory: start as a HubSpot specialist and evolve into a strategic marketing operations leader.
• Competitive compensation (up to $60,000/month) and a comprehensive benefits package that includes health, wellness, and professional development allowances.
• A vibrant, inclusive community where ideas are shared openly and success is celebrated collectively.

Role Overview

As a HubSpot CRM & Marketing Operations Specialist, you will be the linchpin that keeps our sales and marketing engines running smoothly. Your day‑to‑day responsibilities will span CRM maintenance, automation design, campaign execution, and executive support—all while ensuring data integrity and process excellence.

Key Responsibilities

• HubSpot CRM Management
  • Maintain a clean, accurate database: standardize contact records, format phone numbers (e.g., +61), and resolve duplicates.
  • Design, implement, and monitor pipelines, deal stages, and automation workflows that accelerate lead progression.
  • Track lead activity through forms, email interactions, and website engagement, feeding insights back to the sales team.
  • Create onboarding sequences and automated follow‑up reminders to nurture prospects and reduce churn.
  • Oversee integrations with Shopify, social media platforms, 3CX, and the Boss app, ensuring data flows seamlessly.
• Sales Support & Executive Administration
  • Conduct warm outbound calls, respond to client inquiries, and qualify leads in real time.
  • Follow up with leads, update CRM tasks, and maintain a 100% task completion rate.
  • Prioritize executive tasks, send timely reminders, and manage calendar scheduling.
  • Act as a proactive advisor, offering updates, insights, and recommendations to the executive team.
• Marketing Coordination
  • Collaborate on multi‑channel campaigns: email, social media, and blog content.
  • Schedule and automate EDMs, social posts, and newsletters using HubSpot’s content tools.
  • Monitor engagement metrics (open rates, click‑throughs, conversions) and propose optimization strategies.
• Documentation & SOP Development
  • Document automation and workflow processes in clear, actionable SOPs.
  • Create SOPs for recurring tasks, new system rollouts, and best practices.
  • Maintain a knowledge base that empowers team members to self‑serve and troubleshoot.

Essential Qualifications

• Fluency in English (written and spoken) with exceptional communication skills.
• Proven experience (3+ years) managing HubSpot CRM at a professional level.
• Strong organizational skills: detail‑oriented, proactive, and able to manage multiple priorities.
• Familiarity with marketing tools (Mailchimp, Hootsuite, Canva) and e‑commerce platforms (Shopify).
• Self‑starter mindset: able to work independently, meet deadlines, and anticipate needs.

Preferred Qualifications

• HubSpot certifications (Marketing Software, Sales Software, Automation, or CMS).
• Experience with data analytics tools (Google Analytics, Tableau, or Power BI).
• Background in B2B SaaS or tech sales environments.
• Knowledge of 3CX telephony integration and Boss app workflows.
• Previous experience as a virtual assistant or executive assistant.

Skills & Competencies

• Technical proficiency: HubSpot, Excel, Google Workspace, and basic HTML/CSS.
• Analytical mindset: ability to interpret data, identify trends, and recommend actionable insights.
• Project management: adept at creating timelines, setting milestones, and tracking deliverables.
• Adaptability: thrive in a fast‑paced, evolving environment with shifting priorities.
• Collaboration: strong interpersonal skills to work cross‑functionally with sales, marketing, and product teams.

Career Growth & Learning Opportunities

At brighthush, your growth is a priority. We provide:

• Monthly learning sessions on the latest HubSpot features, marketing automation trends, and sales enablement tactics.
• Mentorship from senior leaders who guide your strategic thinking and career roadmap.
• Opportunities to lead cross‑departmental projects, such as launching a new lead‑generation funnel or redesigning the onboarding workflow.
• Access to industry conferences, webinars, and certification programs at no cost.

Work Environment & Culture

Our remote-first culture is built on trust, transparency, and a shared commitment to excellence. You’ll enjoy:

• Weekly virtual coffee chats to stay connected with teammates.
• Quarterly hackathons where you can experiment with new tools and share ideas.
• A culture of recognition: shout‑outs, spot bonuses, and public acknowledgments for outstanding contributions.
• Flexible work hours that respect your personal commitments while aligning with Melbourne time.

Compensation & Perks

Competitive salary up to $60,000/month, commensurate with experience and performance. In addition:

• Health and wellness stipend (gym memberships, mental health apps).
• Technology allowance for home office setup.
• Paid time off (PTO) and public holidays.
• Annual performance bonus and equity options for long‑term contributors.
• Professional development budget for courses, certifications, and conferences.

Ready to Make an Impact?

If you’re a HubSpot aficionado with a passion for marketing operations, sales enablement, and process optimization, brighthush invites you to join our dynamic team. This is more than a virtual assistant role—it’s a gateway to becoming a strategic partner in our growth journey.

Apply now and become the go‑to HubSpot champion at brighthush!

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