Senior Manager, Customer Marketing & Engagement – Championing Loyalty, Retention, Expansion, and Advocacy for a Rapidly Scaling SaaS Platform at brighthush

About brighthush – Pioneering the Future of Device Management

At brighthush, we’re not just building a cloud‑native SaaS platform; we’re redefining how enterprises manage their mobile and desktop ecosystems. Our mission is simple yet ambitious: empower IT teams to deploy, secure, and govern devices with unprecedented speed and simplicity. By unifying device management under one intuitive dashboard, we eliminate vendor sprawl, reduce security risk, and unlock productivity for thousands of organizations worldwide. The result? A platform that scales with your business, adapts to emerging threats, and delivers measurable value from day one.

Our people are the heart of this journey. brighthush thrives on a culture of honesty, ownership, collaboration, and continuous improvement. We celebrate curiosity, reward experimentation, and empower every team member to own outcomes. Diversity, inclusion, and a shared passion for customer success drive us forward, ensuring that every voice is heard and every idea has the chance to shape the future of device management.

Why Your Next Career Move Should Be Here

In an era where device complexity is skyrocketing, brighthush offers a single, unified solution that removes the need for multiple vendors and dramatically reduces the risk of security breaches. Built on the latest cloud technologies, our platform delivers instant updates, real‑time monitoring, and granular policy control—all from a single, user‑friendly dashboard. By joining brighthush, you’ll be part of a mission that transforms how enterprises protect and empower their workforce, while working with a team that values curiosity, experimentation, and impact.

Role Overview – Your Strategic Leadership Canvas

As the Senior Manager, Customer Marketing & Engagement, you will own the full customer lifecycle—from onboarding to renewal—crafting data‑driven programs that nurture loyalty, drive upsell, and turn users into passionate advocates. You will collaborate closely with product, sales, success, and other marketing functions to translate customer insights into compelling campaigns, events, and content that resonate across the entire suite of solutions. Your strategic vision will shape the way we engage, retain, and expand our customer base, ensuring that every touchpoint delivers measurable impact.

What Your Day Looks Like

• Strategic Planning: Design, launch, and optimize a comprehensive customer marketing strategy that delivers measurable impact on retention, expansion, and advocacy.
• Cross‑Functional Collaboration: Partner with email, content, product, operations, and sales teams to ensure a unified, integrated voice across all customer touchpoints.
• Team Leadership: Lead, mentor, and inspire a high‑performing team of Customer Marketing specialists, fostering a culture of growth, accountability, and creativity.
• Goal Setting & Accountability: Set and track ambitious goals for engagement, cross‑sell, and upsell, and hold the team accountable for achieving them.
• Feedback & Insight: Develop and administer surveys, NPS, CSAT, and other feedback mechanisms to capture customer sentiment and surface actionable insights.
• Product & Success Alignment: Partner with Product and Customer Success to align onboarding, adoption, and renewal initiatives with pipeline targets.
• Cross‑Sell Strategy: Own the cross‑sell strategy that drives adoption of additional SKUs across our product portfolio.
• Storytelling & Advocacy: Create and maintain a library of customer success stories and testimonials that empower sales and marketing teams.
• Event Management: Plan and execute customer‑centric events—webinars, user conferences, and community forums—to deepen relationships and foster peer learning.
• Lifecycle Campaigns: Execute lifecycle marketing campaigns (onboarding nurture, renewal reminders, win‑back, at‑risk outreach) in partnership with email and operations.
• Data Analysis: Track, analyze, and report on key metrics—Net Revenue Retention, logo retention, NPS/CSAT, expansion pipeline, and advocacy participation—to inform strategy and drive continuous improvement.
• Segmentation & Frameworks: Define and maintain segmentation and lifecycle frameworks (tier, usage, health score) to enable targeted, relevant programs.
• Performance Optimization: Run rigorous performance analysis, set benchmarks, optimize tests, and present findings to leadership for prioritization.
• Product Feedback Loop: Leverage product usage data to uncover pain points, recommend enhancements, and influence product roadmap.

Key Responsibilities – In Detail

• Customer Journey Architecture: Map out the entire customer journey, identify critical touchpoints, and design interventions that accelerate adoption and reduce churn.
• Program Development: Build end‑to‑end programs that include email sequences, in‑app messaging, content hubs, and community initiatives.
• Analytics & Attribution: Own the attribution framework that links marketing activities to revenue outcomes, ensuring ROI is transparent and actionable.
• Voice of the Customer: Champion the voice of the customer across the organization, ensuring that product decisions reflect real user needs.
• Budget Stewardship: Manage the customer marketing budget, allocate spend across initiatives, and optimize spend for maximum impact.
• Stakeholder Communication: Present quarterly performance reports to executive leadership, highlighting wins, challenges, and next steps.
• Innovation & Experimentation: Lead a culture of experimentation, running A/B tests, pilot programs, and rapid iterations to uncover new growth levers.

Essential Qualifications

• 7+ years of marketing experience in a high‑growth B2B SaaS environment, with a proven track record of scaling customer marketing programs.
• Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
• Demonstrated leadership experience, with a strong ability to inspire, coach, and develop a team.
• Advanced analytical skills, with the ability to interpret data, derive insights, and make data‑driven decisions.
• Exceptional written and verbal communication skills, capable of crafting clear, persuasive messaging for diverse audiences.
• Proven ability to collaborate across teams, driving results in a fast‑paced, dynamic environment.
• Experience managing cross‑functional projects with tight deadlines and high stakeholder expectations.

Preferred Qualifications

• Experience with lifecycle marketing platforms and marketing automation tools.
• Hands‑on experience with NPS, CSAT, and other customer feedback programs, including survey design and analysis.
• Knowledge of customer segmentation and journey mapping techniques, with a history of applying them to real programs.
• Experience managing budgets and measuring ROI for marketing initiatives, with a history of delivering measurable growth.
• Familiarity with the device management or IT operations space is a plus, but not required.

Skills & Competencies

• Strategic Thinking – Ability to see the big picture and translate it into actionable plans.
• Data‑Driven Decision Making – Comfortable with analytics, dashboards, and A/B testing.
• Project Management – Proven track record of delivering projects on time and within budget.
• Creative Storytelling – Craft compelling narratives that resonate with customers and stakeholders.
• Customer‑Centric Mindset – Deep empathy for customer pain points and a passion for solving them.
• Leadership & Mentorship – Ability to build high‑performing teams and foster a culture of growth.
• Collaboration & Influence – Skilled at building relationships across functions and influencing outcomes.
• Adaptability & Resilience – Thrive in a fast‑moving environment, pivoting quickly when priorities shift.
• Technical Acumen – Comfortable working with data tools, CRM systems, and marketing technology stacks.

Career Growth & Development

At brighthush, your career trajectory is as dynamic as the products you help market. You’ll have the opportunity to:

• Progress from Senior Manager to Director of Customer Marketing, leading a larger team and shaping company‑wide strategy.
• Take on cross‑functional leadership roles, such as Head of Customer Success or VP of Marketing.
• Participate in executive‑level strategy sessions, influencing product roadmap and go‑to‑market plans.
• Access continuous learning resources—internal workshops, external conferences, and a generous budget for certifications.
• Earn equity participation, aligning your success with the company’s long‑term growth.
• Lead global initiatives, expanding your influence beyond the U.S. market into international territories.

Work Environment & Culture

brighthush is built on a foundation of trust, transparency, and empowerment. Our remote‑first model gives you the flexibility to work from any of the 25 U.S. states we support, while our 4‑day work week ensures you have ample time to recharge. We celebrate diversity, encourage open dialogue, and reward innovative thinking. Managers champion professional development, and teams are empowered to experiment, fail fast, and iterate quickly. The result is a high‑energy, collaborative environment where ideas are tested, refined, and scaled at speed.

Compensation & Benefits

While specific figures vary by role and experience, brighthush offers a competitive total rewards package that includes:

• Base salary commensurate with market rates for senior marketing leaders.
• Performance‑based bonus structure tied to customer retention, expansion, and advocacy metrics.
• Equity participation—share in the company’s upside as we scale.
• Comprehensive health, dental, and vision coverage (100% premium paid for you and dependents).
• Life, disability, and AD&D insurance with 100% premium coverage.
• 401(k) plan with company match on the first 6% of employee deferrals.
• Flexible paid time off policy that respects your personal and professional commitments.
• Health Savings Account (HSA) and wellness incentives.
• Quarterly company awards recognizing outstanding contributions.
• Annual professional development stipend for courses, certifications, or conferences.
• Access to cutting‑edge tools and technology to support your work.

How to Apply

Ready to lead the next wave of customer engagement at brighthush? Submit your application through our careers portal and join a team that’s building the future of device management. We look forward to learning how your experience and vision can help us elevate our customers and accelerate our growth.

Frequently Asked Questions

• What is the hiring process like? We typically conduct an initial phone screen, followed by a video interview with the hiring manager, a skills assessment, and a final interview with senior leadership.
• Is remote work fully supported? Yes, brighthush is a fully remote‑first organization. We provide a stipend for home office equipment and support for internet connectivity.
• What is the expected travel requirement? Minimal—primarily for quarterly in‑person team meetings or industry conferences.
• How does brighthush support diversity and inclusion? We have a dedicated DEI team, inclusive hiring practices, and employee resource groups that foster belonging and professional growth.