Senior Manager, Customer Marketing – Remote, B2B SaaS Expansion & Advocacy Lead
About brighthush
brighthush is a trailblazing B2B SaaS company that empowers businesses worldwide to unlock their full potential through cutting‑edge technology and data‑driven insights. With a vibrant culture that thrives on curiosity, collaboration, and continuous learning, brighthush has rapidly grown from a small startup to a global leader in the industry. Our mission is simple yet powerful: to help our customers achieve measurable success by delivering intuitive solutions that scale with their ambitions.
As we expand our footprint across North America, EMEA, and APAC, we are looking for a visionary Senior Manager, Customer Marketing to transform our customer base into a dynamic engine for growth and advocacy. This is a unique opportunity to shape the future of customer marketing at brighthush, working closely with Sales, Customer Success, Product Marketing, and Engineering to create experiences that delight, engage, and inspire our users.
Why Join brighthush?
- Remote‑First Culture: Work from anywhere in the United States and enjoy a flexible schedule that supports work‑life balance.
- Impact‑Driven Role: Own the full customer marketing lifecycle—from acquisition to expansion—and directly influence revenue and customer satisfaction.
- Career Growth: Accelerate your career with mentorship, leadership development programs, and opportunities to move into senior product or marketing strategy roles.
- Competitive Compensation: Receive a base salary, performance bonuses, and equity that aligns your success with the company’s growth.
- Comprehensive Benefits: Enjoy medical, dental, vision, 401(k) with profit sharing, unlimited PTO, parental leave, and more.
- Innovative Environment: Collaborate with a cross‑functional team that values experimentation, data‑driven decision making, and creative problem solving.
Key Responsibilities
As the Senior Manager, Customer Marketing, you will be the strategic leader and hands‑on executor of all customer‑centric marketing initiatives. Your responsibilities will include:
- Self‑Serve to Enterprise Upgrade Program: Scale the pilot into an always‑on, data‑driven program that drives high‑value upgrades.
- Enterprise Expansion Playbooks: Design and launch one‑to‑many expansion campaigns in partnership with Expansion Sales, covering cross‑sell, upsell, and renewal triggers.
- Campaign Adaptation: Translate global product launches into tailored customer narratives, ensuring the right message reaches the right audience at the right time.
- Sales Enablement: Provide Expansion Sales with timely, compelling messaging, assets, and insights to convert program signals into closed deals.
- EMEA Localization: Adapt expansion and lifecycle programs for EMEA customers, customizing messaging, timing, channels, and events to regional nuances.
- Lifecycle & Adoption Programs: Build onboarding, feature‑adoption, and value‑realization journeys that help Customer Success teams move customers to high‑usage, high‑value states.
- Product‑Marketing Collaboration: Translate new feature releases into customer‑focused campaigns that accelerate adoption and usage.
- Journey Design & Automation: Own the design, build, and optimization of lifecycle journeys in our marketing automation platform, working closely with Marketing Ops on complex builds and attribution.
- Data Foundation: Partner with Marketing Ops and Customer Success to develop robust customer segmentation, scoring, and attribution models that drive program effectiveness.
- Advocacy & Referral Programs: Create and manage a comprehensive advocacy program that includes speaker recruitment, case studies, customer references, and referral incentives.
- Review & Reputation Management: Lead initiatives to secure positive reviews on G2, Capterra, and other industry sites, strengthening our competitive positioning.
- Customer Advisory Board: Launch and run a CAB that gathers actionable insights from key customers to inform product, messaging, and strategy.
- Event Planning: Organize customer‑focused events, user groups, and community gatherings that foster engagement and knowledge sharing.
Essential Qualifications
- Minimum 6 years of experience in B2B SaaS marketing, with at least 3 years focused on customer, lifecycle, or expansion marketing.
- Proven track record of owning and scaling an expansion pipeline or revenue‑driven program, not just engagement metrics.
- Hands‑on experience creating and executing end‑to‑end customer marketing plans, from strategy to execution.
- Strong partnership skills with Ops, Customer Success, and Sales teams to build customer segments, scoring models, and attribution frameworks.
- Deep understanding of how product usage, CRM data, and CS insights combine to target the right accounts at the right moment.
- Experience leading advocacy programs—case studies, references, reviews, or advisory boards.
- Credibility with senior sales and CS leaders, and the ability to translate their input into actionable, ship‑ready programs.
- Data‑savvy mindset: comfortable defining metrics, working with Ops on attribution, and communicating insights to stakeholders.
- Exceptional writing skills with a knack for crafting resonant, customer‑centric messaging.
- U.S. residency with permanent, unrestricted right to work (no sponsorship required).
Preferred Qualifications
- Experience with marketing automation platforms such as HubSpot, Marketo, or Braze.
- Knowledge of EMEA market dynamics and localization best practices.
- Background in product marketing or a technical product background that enables rapid translation of feature benefits into customer stories.
- Experience with programmatic advertising or paid media to support expansion initiatives.
- Familiarity with customer success metrics such as NPS, CSAT, and product adoption scores.
Skills & Competencies
- Strategic Thinking & Execution
- Cross‑Functional Collaboration
- Data Analysis & Attribution Modeling
- Project Management & Prioritization
- Creative Storytelling & Copywriting
- Customer‑Centric Mindset
- Adaptability & Agility in a Fast‑Paced Environment
- Leadership & Mentoring
Career Growth & Learning Opportunities
At brighthush, we believe in nurturing talent and providing clear pathways for advancement. As Senior Manager, Customer Marketing, you will:
- Lead a high‑impact team and mentor junior marketers, building a culture of ownership and continuous improvement.
- Collaborate with senior leaders across product, sales, and engineering to shape the company’s strategic direction.
- Participate in leadership development programs, workshops, and industry conferences.
- Take ownership of cross‑functional projects that expose you to new domains such as product strategy, data science, and customer experience design.
- Earn equity and performance bonuses that reward your contributions to the company’s growth.
Work Environment & Culture
brighthush is built on a foundation of trust, transparency, and collaboration. Our remote‑first environment empowers employees to work from anywhere while staying connected through:
- Weekly virtual town halls and all‑hands meetings.
- Monthly “Ask Me Anything” sessions with the CEO and product leaders.
- Quarterly virtual retreats that combine learning, networking, and fun.
- Open‑door policy that encourages feedback and idea sharing at all levels.
- Commitment to diversity, equity, and inclusion, with employee resource groups and inclusive hiring practices.
Compensation & Benefits
While specific figures may vary based on experience and location, the overall package at brighthush includes:
- Competitive Base Salary: Market‑aligned, with annual performance reviews.
- Equity: Stock options with a 4‑year vesting schedule, allowing you to share in the company’s long‑term success.
- Health & Wellness: Comprehensive medical, dental, and vision coverage (90% employee and dependent coverage).
- Retirement: 401(k) with profit‑sharing contributions.
- Paid Time Off: Unlimited PTO with a recommendation to take at least 3 weeks per year, plus 20 company holidays.
- Remote‑Friendly Perks: Monthly WFH stipend, flexible work hours, and a choice of laptop.
- Family & Life: Generous parental leave (primary: 16 weeks; secondary: 12 weeks), short‑ and long‑term disability, and life insurance.
- Professional Development: Reimbursement for certifications, courses, and conference attendance.
- Internal Mobility: Clear pathways for growth into senior marketing, product, or leadership roles.
How to Apply
Ready to take the next step in your career and help shape the future of customer marketing at brighthush? Submit your resume, a cover letter detailing your relevant experience, and any portfolio pieces that showcase your customer marketing successes. We look forward to exploring how your expertise can drive growth, advocacy, and customer delight at brighthush.