Senior Marketing Manager (SEO/SEM) Job at Getecube in Arlington

Job DescriptionIf you’re a strategic, hands‑on marketing leader who enjoys driving impactful campaigns and translating ideas into measurable results – we’d love to connect!Who we are:FedTech is a group of entrepreneurially minded people on a mission to unlock the benefits of technology.We believe in the value of deep tech and its positive impact on the world, aspiring to democratize access to it for entrepreneurs and professionals around the world.We are venture builders who thrive at the intersection of US entrepreneurship, breakthrough technologies, and mission‑driven organizations.Since 2015, we have supported over 1,000 companies that have collectively raised more than $5B in funding, while also partnering with hundreds of corporate, government, and university clients.What you’ll do:As a Senior Marketing Manager, you will own and drive end‑to‑end marketing strategy across a portfolio of clients and internal initiatives. This role goes beyond execution shaping how marketing supports technology commercialization, venture growth and partner engagement. You’ll lead multi‑channel campaigns, guide cross‑functional teams, and translate data into clear business impact, while elevating FedTech’s overall marketing maturity and capabilities.Key Responsibilities:Strategic Marketing LeadershipDefine and lead integrated marketing strategies aligned with client goals and FedTech’s broader mission in tech commercializationServe as a thought partner to clients and internal stakeholders on go‑to‑market strategy, positioning, and growth channelsIdentify new opportunities to expand marketing impact across programs, ventures, and partnershipsOwn website performance as a marketing channel, directing an external agency on content updates, SEO optimization, and UX improvements while using GA4 to monitor traffic, user behavior, and conversion outcomesOversee marketing tools and systems (Hubspot and other automation platforms) while managing budgets across stakeholders to ensure effective campaign execution, accurate tracking, and strong return on spendCampaign LeadershipOwn and oversee a portfolio of client engagements, ensuring clear strategy, measurable goals, and high‑quality execution while balancing competing priorities and serving as an advisor on complex or high‑visibility initiativesOversee day‑to‑day marketing execution and manage production workflows across internal contributors and external vendors (copywriters, designers, video editors), owning quality, timelines, and budgets for all campaign deliverablesDrive multi‑channel marketing efforts across social media, email, content, and SEO/SEM, continuously testing and optimizing to maximize performance and ROIData‑Driven Decision MakingEstablish KPIs and measurement frameworks that tie marketing efforts to business outcomesMaintain and deliver regular performance reporting (campaign, web, and pipeline dashboards) while translating analytics into actionable insights and strategic recommendations for clients and leadershipStakeholder ManagementBuild and maintain senior‑level client relationships, acting as a trusted advisor on marketing strategyClearly communicate performance, insights, and recommendations to both technical and non‑technical audiencesEducate stakeholders on marketing best practices and emerging trendsTeam LeadershipCoach, mentor, and motivate team members while fostering a collaborative, high‑performance culture and guiding efforts in alignment with organizational goals.Oversee team structure, assignments, billable utilization tracking, and hiring decisions.Cross‑Functional CollaborationPartner with program and growth teams to execute cohesive strategiesProvide guidance and mentorship to junior team members as neededHelp establish scalable processes, playbooks, and tools to improve team efficiency and consistencySuccessful candidates will have the following qualifications:10+ years of experience in marketing including owning strategy, execution, and driving measurable outcomesExperience in B2B marketing required, with direct experience in SaaS or professional services environmentsPreference for B2G/public‑sector or deep‑tech environmentsComfort around growth targets, operating cadence, and disciplined investment decisionsFamiliarity with government innovation ecosystems, tech commercialization, or deep‑tech ventures sufficient to independently evaluate and edit technical marketing contentExperience building and executing full‑funnel marketing strategiesStrong analytical skills with hands‑on experience using HubSpot, GA4, performance reporting dashboards, and marketing tools (e.g., Adobe Creative Suite, Canva)Ability to manage multiple clients or business lines simultaneously in fast‑paced, client‑facing environmentsExperience in marketing automation, email marketing, and lead nurturing best practicesCreative leadership with the ability to define brand voice and campaign concepts that drive impactExceptional communication skills, with the ability to present strategy, insights, and results to senior stakeholdersStrong project management skills, with the ability to drive initiatives from concept to completionOur Values:Boldness: We have the fortitude to forge new paths and push beyond our comfortUnity: We treat our clients, team members and partners as we would like to be treated – we are one united teamIntrospection: We recognize introspection is the necessary ingredient in which self‑improvement flourishesLeadership: We embrace servant leadership – putting the interests of client, team partners and partners firstDecisiveness: We have a strong bias towards actionCompensation:Base salary range: $130-150kThe salary range listed for this position is based on market data and internal compensation structure. The final compensation package will be determined based on a variety of factors including, but not limited to, relevant experience, skills and education. This range is not a guarantee of compensation, and offers may fall outside this range in exceptional cases.In addition to the base salary, compensation includes performance based bonus (OTE) and ability to earn equityA competitive benefits package including 401K with employer match, health/dental/vision plans through Blue Cross Blue Shield, accrued PTO, professional development funds, employer paid disability insurance, parental leave, transportation and wellness reimbursements, amongst others.Location:Hybrid work arrangement (3 days in person at our headquarters in Arlington, VA, and 2 days remote).#J-18808-Ljbffr