Senior Product Manager – DTC Customer Journey & Shopify Experience Optimization at brighthush

About brighthush

brighthush is a trailblazer in the direct‑to‑consumer (DTC) space, redefining how consumers discover, purchase, and love products online. With a global footprint that spans North America, Australia/New Zealand, Europe, and APAC, we blend science, data, and creativity to deliver personalized, friction‑free shopping experiences that keep customers coming back.

Our mission is simple yet powerful: Empower every shopper to find the perfect solution for their unique needs, backed by transparent science and a community that celebrates authenticity. We live this mission through four core values that guide every decision, partnership, and product we build:

• Build Trust: We champion transparency, rigorous testing, and open communication with our customers.
• Be Bold: Innovation is in our DNA; we challenge conventions and push the boundaries of what’s possible.
• Act with Kindness: Respect for people, planet, and purpose shapes our culture and our commerce.
• Create Community: We build connections—between customers, teammates, and partners—to grow stronger together.

At brighthush, we believe that a thriving workplace fuels a thriving brand. Whether you’re working from home, in our Seattle hub, or collaborating across continents, you’ll find a culture that values continuous learning, curiosity, and cross‑functional teamwork. We’re proud to offer a comprehensive benefits package that supports your well‑being at every stage of life, from generous paid time off and wellness programs to learning resources and a dog‑friendly office.

Why This Role Matters

As the Senior Product Manager – DTC Customer Journey & Shopify Experience Optimization, you will be the catalyst that turns data insights into tangible improvements across the entire customer lifecycle. Your work will directly influence key metrics such as conversion rate, average order value (AOV), and lifetime value (LTV). You’ll own the day‑to‑day roadmap for our Shopify storefront, checkout flow, and post‑purchase experience, ensuring that every touchpoint feels intuitive, engaging, and profitable.

Key Responsibilities

• Roadmap Leadership: Prioritize, sequence, and communicate the product backlog for the Shopify site, ensuring alignment with business goals and stakeholder expectations.
• Customer Journey Mapping: Use analytics, session recordings, and customer feedback to identify friction points and high‑impact opportunities across acquisition, conversion, and retention.
• UX Collaboration: Partner with designers to translate research into wireframes, prototypes, and A/B tests that drive measurable improvements.
• Agile Execution: Convert business requirements into clear user stories and acceptance criteria, working closely with engineering to ship features in iterative sprints.
• Experimentation & Analysis: Own the experimentation backlog—hypothesis creation, test design, readouts, and rollout decisions—while ensuring rigorous statistical rigor.
• Stakeholder Storytelling: Craft compelling business cases, test results, and recommendations that help leadership, marketing, and merchandising teams understand trade‑offs and priorities.
• Campaign Alignment: Coordinate with CRM, creative, and marketing to ensure site experiences sync with promotions, launches, and seasonal campaigns.
• Performance Measurement: Track KPIs (conversion, AOV, LTV, retention), report insights, and iterate on solutions to maximize ROI.
• Competitive Intelligence: Stay ahead of industry trends, Shopify platform updates, and personalization tools to keep brighthush at the forefront of customer experience.

Essential Qualifications

• 3+ years of product management experience in digital, e‑commerce, or DTC customer experience roles.
• Hands‑on expertise with Shopify (themes, apps, checkout) and the ability to collaborate with developers on scope, shipping, and QA.
• Strong UX instincts—experience working side‑by‑side with designers on research, wireframes, prototypes, and usability testing, with a mobile‑first mindset.
• Excellent communication and storytelling skills; ability to translate data and customer insight into clear roadmaps, recommendations, and business cases.
• Proven ability to manage a day‑to‑day roadmap or backlog, balancing trade‑offs across stakeholders.
• Familiarity with Agile workflows and tools such as Jira, Confluence, or similar.
• Strong analytical skills with experience in A/B testing, KPI tracking, and leveraging analytics tools (e.g., Google Analytics, PowerBI, Quantum Metrics).
• Exceptional stakeholder management, organization, and collaboration skills.

Preferred (but not required) Experience

• Shopify Plus experience, including checkout customization and working with agency or in‑house developers.
• Experience with CRO and experimentation frameworks.
• Knowledge of Klaviyo, Salesforce Commerce Cloud (SFCC), or Salesforce Marketing Cloud (SFMC).
• Exposure to personalization platforms, recommendation engines, or CDPs, and curiosity about how AI can enhance the shopping journey.
• Background in B2C e‑commerce with a focus on customer acquisition and retention.

What We Offer

• Competitive Salary: $110,000 – $130,000 USD annually, commensurate with experience and location.
• Comprehensive Benefits: Health, vision, dental, retirement plans, flexible spending accounts, and an employee assistance program.
• Wellness & Lifestyle: Fitness perks, meditation app membership, and generous paid time off—including volunteer days.
• Product Perks: Exclusive discounts and free samples of our flagship products.
• Learning & Development: Access to courses, conferences, and internal knowledge sharing to fuel your growth.
• Work Environment: Fully remote roles available; for those in Seattle, a vibrant office in the International District with dog‑friendly spaces.
• Culture & Community: We celebrate achievements, volunteer together, and enjoy social events—from happy hours to team retreats.

Career Growth & Learning Opportunities

At brighthush, your career trajectory is as dynamic as the products you help build. You’ll have the chance to:

• Lead cross‑functional initiatives that shape the future of DTC commerce.
• Mentor junior product managers and contribute to a culture of knowledge sharing.
• Explore new domains—such as AI‑driven personalization, subscription commerce, or global expansion—by taking on stretch projects.
• Attend industry conferences, workshops, and hackathons to stay ahead of emerging trends.
• Benefit from a structured career ladder that rewards impact, innovation, and leadership.

How to Apply

If you’re passionate about building friction‑free, data‑driven customer journeys and thrive in a collaborative, fast‑paced environment, we’d love to hear from you. Submit your resume and a brief cover letter outlining why you’re the perfect fit for brighthush’s DTC product team.

Join brighthush and help us create a brighter, more personalized shopping experience for customers worldwide.