Senior Strategic Customer Retention Marketing Specialist – Remote, Data‑Driven Lifecycle Campaign Expert & Growth Champion at brighthush

About brighthush

brighthush is a global technology pioneer that has been redefining the digital landscape for over fifteen years. With a distributed workforce of more than 4,000 top‑tier talent spanning every continent, we operate entirely on a remote model that empowers our people to work from wherever they thrive. Our mission is simple yet ambitious: to create products that not only solve complex problems but also build lasting relationships with our customers.

At brighthush, we believe the future of work is flexible, inclusive, and collaborative. Our culture is built on transparency, continuous learning, and a relentless focus on customer success. We’re not just building products; we’re building relationships that last, and we need passionate marketers who can help us keep those relationships strong.

Role Overview

As a Senior Strategic Customer Retention Marketing Specialist, you will be the architect of our post‑sale engagement strategy. Your mission is to reduce churn, accelerate product adoption, and deepen loyalty among our existing customer base. You will collaborate closely with Customer Success, Product, and Analytics teams to design data‑driven campaigns that speak directly to the needs of our users at every stage of their journey.

In this role, you will own the end‑to‑end lifecycle of our retention initiatives, from ideation and segmentation to execution, measurement, and optimization. You will be the voice that translates customer insights into compelling, personalized communication that keeps our users engaged, satisfied, and invested in brighthush’s solutions.

Key Responsibilities

• Retention Campaign Design: Craft and execute email and nurture campaigns targeting customers at risk of churn, ensuring messaging is personalized, timely, and value‑centric.
• Automated Journey Building: Build and maintain automated communication flows that guide customers through key lifecycle milestones, from onboarding to renewal.
• Cross‑Functional Collaboration: Partner with Customer Success and Product teams to develop messaging that highlights new features, best practices, and ongoing value.
• Metrics Monitoring: Track retention metrics such as renewal rates, engagement scores, and churn indicators, providing actionable insights to stakeholders.
• Performance Optimization: Conduct A/B testing on retention campaigns, analyze results, and iterate to improve performance continuously.
• Content Creation: Assist in producing educational content—how‑to guides, product tips, and training resources—that empowers customers to get the most out of our solutions.
• Data Analysis & Reporting: Translate complex data into clear, concise reports that inform strategy and demonstrate ROI.
• Process Improvement: Identify gaps in the customer journey and propose solutions that enhance the overall experience.

Essential Qualifications

• Minimum of 3 years’ experience in retention marketing, lifecycle marketing, or customer success marketing.
• Proven track record of building and managing marketing automation workflows that drive measurable retention outcomes.
• Strong analytical mindset with the ability to interpret retention data and adjust strategies accordingly.
• Experience collaborating with Customer Success teams to align marketing initiatives with account health goals.
• Excellent written communication skills, capable of articulating product value in a clear, compelling manner.
• Proficiency with marketing automation platforms.
• Familiarity with email marketing best practices, segmentation, and deliverability.

Preferred Qualifications

• Background in SaaS or subscription‑based business models.
• Experience with data visualization tools.
• Knowledge of customer segmentation frameworks and predictive analytics.
• Experience managing cross‑functional projects in a remote environment.
• Certifications in marketing automation or data analytics.

Skills & Competencies

• Strategic Thinking: Ability to see the big picture while paying attention to detail.
• Customer‑Centric Mindset: Passion for delivering ongoing value and delight to users.
• Data‑Driven Decision Making: Comfortable turning numbers into actionable insights.
• Project Management: Skilled at juggling multiple initiatives and meeting deadlines.
• Communication: Strong verbal and written skills, with the ability to influence stakeholders.
• Adaptability: Thrive in a fast‑moving, remote work environment.

Career Growth & Learning Opportunities

At brighthush, your professional development is a priority. You’ll have access to:

• Mentorship from senior leaders across product, engineering, and marketing.
• Paid training and certification programs in marketing automation, data analytics, and leadership.
• Cross‑functional projects that broaden your skill set and expose you to new business areas.
• Annual performance reviews that align your growth trajectory with company goals.
• Opportunities to transition into senior marketing roles, product marketing, or customer success leadership.

Work Environment & Culture

brighthush is a 100% remote organization that values flexibility, autonomy, and work‑life balance. Our culture is defined by:

• Inclusive Diversity: A multicultural team that brings a wide range of perspectives and experiences.
• Innovation‑Driven: A focus on experimentation, rapid iteration, and continuous improvement.
• Transparent Communication: Open channels for feedback, ideas, and collaboration.
• Well‑Being Support: Resources for mental health, fitness, and personal growth.
• Community Engagement: Opportunities to contribute to open‑source projects and industry events.

Compensation & Benefits

We offer a competitive compensation package that exceeds market averages, including:

• Base salary commensurate with experience and market benchmarks.
• Performance‑based bonuses tied to retention metrics.
• Health, vision, and dental coverage for you and your dependents.
• Life insurance and disability protection.
• 401(k) plan with company match.
• Generous paid time off, parental leave, and special leave options.
• Home office stipend to equip you with the best tools for remote work.
• Flexible working hours to accommodate your personal rhythm.

How to Apply

Ready to take the next step in your career and help shape the future of customer retention at brighthush? Submit your resume and a cover letter that highlights your most impactful retention campaigns. We’re excited to learn how you can contribute to our mission of delivering exceptional value to every customer.

Join brighthush Today

At brighthush, you’ll find a place where your expertise is celebrated, your ideas are heard, and your growth is accelerated. If you’re passionate about turning data into action, building lasting customer relationships, and working in a truly global, remote environment, we want to hear from you.

Apply now and become part of a team that’s redefining the tech industry—one customer at a time.