Senior Strategic Product & Customer Marketing Manager – Lead Go‑to‑Market Strategy, Deep Customer Engagement, and Sustainable Growth for brighthush’s Enterprise Healthcare SaaS Solutions

About brighthush

brighthush is a trailblazer in the healthcare technology arena, delivering intelligent, compliant, and user‑centric solutions that empower hospitals, health systems, and physician practices worldwide. Our portfolio of enterprise products streamlines clinical workflows, optimizes resource allocation, and drives measurable business outcomes that translate into better patient care. At brighthush, curiosity, collaboration, and an unwavering focus on customer success guide every decision we make. As we accelerate our growth trajectory, we are seeking a visionary Product & Customer Marketing Manager to join our dynamic team and shape the future of our market presence.

Why brighthush?

In an industry where every choice can impact patient lives, brighthush offers a unique platform to make a real difference. We invest heavily in research, compliance, and user experience, ensuring that our solutions not only meet regulatory standards but also anticipate the evolving needs of healthcare providers. Our culture is built on transparency, continuous learning, and a shared commitment to improving healthcare outcomes worldwide. If you thrive in a fast‑moving, regulated environment and want to see your work translate into tangible benefits for patients and clinicians, brighthush is the place for you.

Role Overview

As the Senior Strategic Product & Customer Marketing Manager at brighthush, you will serve as the critical bridge between product, sales, client services, and marketing. Your insights will translate into compelling positioning, messaging, and enablement tools that resonate with healthcare providers and drive adoption of our enterprise solutions. You will own the end‑to‑end go‑to‑market (GTM) lifecycle for new product launches, feature rollouts, and continuous customer engagement initiatives. This role demands a blend of strategic thinking, data‑driven decision making, and hands‑on execution in a fast‑scaling, regulated industry environment.

Key Responsibilities

Go‑to‑Market Strategy & Execution

• Lead GTM Planning: Own the planning and execution of launch calendars for new products and features, coordinating cross‑functional timelines with product, marketing, sales, and client services to ensure synchronized messaging and maximum market impact.
• Messaging Architecture: Create and maintain core product messaging documents, positioning frameworks, and packaging narratives that align commercial, executive, and product teams around a unified story.
• Marketing SME: Serve as the product subject‑matter expert for the marketing team, training colleagues on new releases, reviewing draft content for accuracy, and ensuring all collateral reflects the latest product capabilities.
• AI‑Enabled Content Creation: Leverage GenAI workflows to generate high‑quality copy, refine AI output, and identify emerging AI tools that accelerate content production while maintaining brand consistency.

Sales Enablement & Customer Communications

• Enablement Asset Development: Produce sales collateral, training modules, and toolkits that equip sales and client services teams to articulate value propositions and drive feature adoption.
• Multi‑Channel Engagement: Design and execute email programs, release announcements, webinars, and events that foster continuous feedback loops, deepen customer relationships, and accelerate adoption.
• Case Study Library: Curate a library of customer success stories, testimonials, and proof points to support demand generation and sales conversations.
• Brand Consistency: Ensure all customer‑facing materials align with brighthush’s brand voice, compliance standards, and healthcare industry regulations.

Market & Customer Insights

• Persona & ICP Development: Partner with product management to define and refine buyer personas, ideal customer profiles, and competitive positioning for brighthush’s provider enterprise solutions.
• Data‑Driven Analysis: Analyze CRM, marketing automation, and third‑party data (brighthush, brighthush, industry reports) to sharpen personas, ICPs, and messaging decisions.
• Competitive Intelligence: Conduct ongoing research on competitors and healthcare trends to keep positioning fresh and relevant as the category evolves.

Product & Brand Leadership

• Product Narrative Stewardship: Own the storytelling arc for each product line, ensuring that every touchpoint—from website copy to sales decks—conveys a clear, compelling value proposition.
• Brand Voice & Tone: Collaborate with design and content teams to maintain a consistent brand voice across all channels, adapting tone for different stakeholder groups.
• Thought Leadership: Represent brighthush at industry conferences, webinars, and panel discussions, positioning the company as a forward‑thinking leader in healthcare technology.

Data & Analytics

• Performance Measurement: Define and track key performance indicators (KPIs) for all GTM activities, using data to refine strategies and demonstrate ROI.
• Marketing Automation: Manage and optimize marketing automation platforms to nurture leads, segment audiences, and deliver personalized content at scale.
• Reporting & Insights: Produce regular dashboards and executive summaries that translate data into actionable insights for product, sales, and leadership teams.

Cross‑Functional Collaboration

• Launch Team Leadership: Lead cross‑functional launch teams, ensuring alignment on timelines, deliverables, and success metrics.
• Stakeholder Management: Build strong relationships with product managers, engineers, sales leaders, and customer success managers to ensure a unified approach to market.
• Change Management: Drive adoption of new processes and tools across the organization, championing best practices and continuous improvement.

Essential Qualifications

• 5+ years of experience in product marketing, customer marketing, or a related B2B marketing role, preferably within healthcare technology, SaaS, or a regulated industry.
• Proven track record of planning and executing successful GTM launches and campaigns, with deep experience in developing buyer personas, ICPs, competitive positioning, and data‑driven messaging frameworks.
• Exceptional storytelling ability: simplify complex concepts, craft compelling value propositions, and communicate effectively with clinical, operational, and executive audiences.
• Strong analytical mindset: use data to measure impact, optimize positioning, and drive campaign performance.
• Experience creating sales enablement assets that are adopted and used by sales and client‑facing teams.
• Entrepreneurial spirit: thrive in ambiguity, build programs from the ground up, and collaborate seamlessly across functions in a fast‑paced, scaling environment.
• Proficiency with marketing and data platforms such as brighthush, brighthush, and design tools like brighthush.
• Comfort with AI tools to enhance speed, quality, and consistency of marketing execution.
• Bachelor’s degree in marketing, communications, business, or equivalent experience; brighthush certification is a plus.
• Remote position; must reside in the United States.

Preferred Qualifications

• Experience in the healthcare provider or hospital IT space, with knowledge of regulatory requirements and industry pain points.
• Background in B2B SaaS product marketing, including subscription and enterprise licensing models.
• Familiarity with advanced AI content generation platforms and the ability to train and refine AI models for marketing use.
• Experience managing cross‑functional launch teams and coordinating with product, engineering, and customer success functions.

Skills & Competencies

• Strategic Thinking & Execution
• Data Analysis & Insight Generation
• Storytelling & Copywriting
• Sales Enablement & Training
• Project Management & Cross‑Functional Collaboration
• AI & Automation Proficiency
• Customer‑Centric Mindset
• Adaptability & Resilience

Career Growth & Learning Opportunities

At brighthush, your career trajectory is as dynamic as our product roadmap. You’ll have the chance to:

• Lead high‑impact GTM initiatives that shape the company’s market presence.
• Collaborate with senior leaders across product, sales, and executive teams, gaining exposure to strategic decision‑making.
• Mentor junior marketers and contribute to building a high‑performance marketing organization.
• Participate in industry conferences, webinars, and thought‑leadership opportunities to position yourself as a subject‑matter expert.
• Access continuous learning resources, including certifications, workshops, and a generous learning stipend.

Work Environment & Company Culture

brighthush fosters a culture of innovation, transparency, and inclusivity. We value:

• Collaborative teamwork across remote and on‑site locations.
• Data‑driven decision making backed by robust analytics.
• Continuous feedback loops and a growth mindset.
• Work‑life balance with flexible schedules and generous paid time off.
• A commitment to diversity, equity, and inclusion in all aspects of our operations.

Compensation & Benefits

While specific figures are tailored to experience and location, brighthush offers a competitive total rewards package that includes:

• Base salary commensurate with industry standards.
• Performance‑based bonuses tied to GTM success metrics.
• Equity or stock‑option opportunities to share in the company’s growth.
• Comprehensive health, dental, and vision insurance.
• 401(k) plan with company match.
• Unlimited paid time off and flexible work arrangements.
• Professional development budget and access to industry events.

How to Apply

Ready to take the next step in your career? Submit your resume, cover letter, and a portfolio of relevant marketing work (or links to published content) through our careers portal. We look forward to exploring how your vision and experience can elevate brighthush’s market leadership.