Senior Virtual Assistant – Lead Generation & Email Marketing Specialist (Remote)

About brighthush

brighthush is a forward‑thinking, technology‑driven organization that empowers businesses to connect with their audiences in meaningful ways. With a portfolio that spans e‑commerce, SaaS, and B2B services, we are committed to delivering data‑driven insights and creative solutions that drive growth. Our culture is built on collaboration, continuous learning, and a passion for results. As a remote‑first company, we trust our team members to work autonomously while fostering a sense of community through regular virtual huddles, knowledge‑sharing sessions, and a robust internal communication platform.

Why This Role Matters

Lead generation and email marketing are the lifeblood of any high‑growth business. The Virtual Assistant you will become a pivotal part of our sales engine, turning cold prospects into warm leads and nurturing them through personalized outreach. Your work will directly influence revenue, brand visibility, and customer acquisition. By mastering the art of manual research and automation, you’ll help brighthush scale its outreach efforts while maintaining the human touch that sets us apart.

Key Responsibilities

• Manual Lead Research: Identify and qualify potential partners, including PTAs, dance studios, and other extracurricular organizations, using industry directories, social media, and proprietary tools.
• Email Campaign Management: Design, schedule, and monitor email sequences in Mailchimp, Apollo, and other automation platforms to maximize open and response rates.
• Inbox Stewardship: Respond to inbound inquiries, follow up on pending conversations, and keep the sales pipeline moving with timely, professional communication.
• Database Governance: Maintain a clean, up‑to‑date lead database, ensuring data integrity, segmentation accuracy, and GDPR compliance.
• Strategy Collaboration: Work closely with the business owner and marketing team to refine outreach tactics, test subject lines, and iterate on messaging based on performance analytics.
• Administrative Support: Handle routine sales operations tasks such as meeting scheduling, CRM updates, and reporting to free up the sales team for high‑value activities.

Essential Qualifications

• Proven experience in lead generation, email marketing, or sales support roles.
• Hands‑on proficiency with Apollo, Mailchimp, and at least one other email automation tool.
• Strong research skills with the ability to manually identify and qualify leads from diverse sources.
• Excellent written communication skills, capable of crafting persuasive, brand‑consistent emails.
• Highly organized, detail‑oriented, and able to manage multiple campaigns simultaneously.
• Self‑motivated, deadline‑driven, and comfortable working independently in a remote setting.

Preferred Skills & Competencies

• Experience with LinkedIn Sales Navigator or similar prospecting tools.
• Basic understanding of CRM systems (e.g., HubSpot, Salesforce) and data visualization tools.
• Knowledge of email deliverability best practices, spam regulations, and A/B testing methodologies.
• Familiarity with marketing analytics platforms (e.g., Google Analytics, Mixpanel) to interpret campaign performance.
• Adaptability to evolving tools and willingness to learn new software quickly.

Career Growth & Learning Opportunities

At brighthush, we believe in nurturing talent. As you master lead generation and email marketing, you’ll have the chance to:

• Transition into a Senior Lead Generation Specialist or Marketing Automation Manager role.
• Lead cross‑functional projects that integrate sales, marketing, and product teams.
• Attend industry conferences, webinars, and workshops at no cost.
• Participate in a structured mentorship program with senior leaders.
• Contribute to the development of internal knowledge bases and best‑practice guides.

Work Environment & Culture

Our remote work model is designed to give you flexibility while keeping you connected:

• Flexible hours that accommodate different time zones.
• Monthly virtual coffee chats and quarterly all‑hands meetings.
• Access to a digital collaboration suite (Slack, Notion, Zoom).
• Annual “innovation sprint” where teams pitch new ideas and prototype solutions.
• A culture that celebrates wins, encourages experimentation, and values work‑life balance.

Compensation, Perks, and Benefits

While specific figures are tailored to experience, we offer a competitive salary package that includes:

• Base salary commensurate with industry standards for remote virtual assistants.
• Performance‑based bonuses tied to campaign metrics and lead conversion rates.
• Health, dental, and vision insurance options.
• Paid time off, including vacation, sick days, and personal days.
• Professional development stipend for courses, certifications, and conferences.
• Equity or profit‑sharing opportunities for long‑term contributors.

How to Apply

Ready to elevate your career and help brighthush grow? Submit your resume along with a brief cover letter that highlights:

• Your experience with Apollo, Mailchimp, or similar tools.
• A specific example of a successful email campaign you managed.
• How you approach manual lead research and qualification.

Shortlisted candidates will undergo a pre‑screening call followed by a virtual interview with the business owner and the marketing team. We look forward to learning how your skills and passion align with our mission.

Join brighthush Today

At brighthush, you’ll be part of a dynamic, results‑driven team that values creativity, data, and collaboration. If you thrive in a fast‑paced, remote environment and are eager to make a tangible impact on our growth trajectory, we want to hear from you. Apply now and become the catalyst that turns prospects into partners.