Strategic Senior Customer Marketing & Growth Lead – Championing Customer‑Centric Campaigns, Adoption, Engagement, and Revenue Expansion for brighthush FinTech SaaS

About brighthush

brighthush is not just a fintech company; it’s a movement that reimagines how businesses manage their financial operations. By replacing cumbersome legacy systems with intelligent, cloud‑native solutions, we empower startups, SMBs, and large enterprises to make smarter decisions, accelerate growth, and reclaim valuable time. Our mission is simple yet powerful: give businesses more time for what truly matters. We are a fast‑moving, data‑driven organization that thrives on curiosity, resilience, and a relentless pursuit of excellence.

Whether you’re working remotely from anywhere in the United States or collaborating in our San Jose, CA, or Draper, UT offices, you’ll find a culture that values inclusion, diversity, and authentic collaboration. At brighthush, we celebrate bold ideas, reward initiative, and create an environment where every voice can shape the future of financial automation.

Why brighthush?

At brighthush, you’ll join a purpose‑driven team that celebrates bold ideas and rewards initiative. We operate in a fast‑paced, ever‑evolving environment that encourages experimentation, rapid iteration, and continuous learning. Our remote‑first philosophy gives you the flexibility to work from wherever you thrive, while our occasional in‑office gatherings foster connection, creativity, and cross‑functional collaboration.

Diversity, equity, and inclusion are not buzzwords for us—they are the foundation of our decision‑making and product design. We believe that a diverse team fuels innovation, drives better customer outcomes, and creates a workplace where everyone can succeed.

Role Overview

We are seeking a seasoned Senior Customer Marketing Manager & Growth Lead to design, execute, and measure customer‑centric marketing programs for our accountant‑firm and SMB/MM customer segments. In this highly cross‑functional role, you will partner closely with Product Marketing, Community, Sales, Events, Analytics, and Creative teams to translate product strategy into compelling customer journeys that drive adoption, engagement, and revenue growth. You will own the end‑to‑end customer experience, from ideation to post‑campaign analysis, ensuring that every touchpoint resonates with our diverse customer base.

Key Responsibilities

Product Launch & Customer Education Leadership

• Own the customer marketing strategy for Tier 1 product launches, monthly product showcases, and related education initiatives.
• Collaborate with Product Marketing to craft positioning, messaging, audience segmentation, promotion plans, and success metrics.
• Expand showcase reach to Direct SMB/MM customers while maintaining a strong focus on the accountant‑firm audience.
• Develop content calendars, create microsites, and produce high‑impact collateral that speaks directly to each segment’s pain points.
• Measure post‑launch adoption curves, churn impact, and upsell opportunities, feeding insights back into product and sales teams.
• Lead cross‑functional workshops to refine go‑to‑market plans and ensure alignment across all stakeholders.

Webinar & Virtual Program Strategy

• Design and execute a comprehensive webinar and virtual lunch‑and‑learn calendar that supports education, retention, adoption, and cross‑sell opportunities.
• Own audience targeting, content curation, promotion, post‑event follow‑up, and performance measurement.
• Serve as the team’s webinar strategy and logistics expert, ensuring flawless execution and high attendee satisfaction.
• Leverage data science insights to personalize invitations, optimize send times, and segment registrants for maximum engagement.
• Collaborate with the creative team to produce engaging slide decks, video snippets, and interactive polls that keep audiences hooked.
• Analyze post‑event metrics to refine future webinar topics and formats.

Customer Event Strategy & Execution

• Develop the overarching strategy for in‑person customer experiences, including audience definition, objectives, formats, programming, promotion, and success metrics.
• Provide clear briefs and audience plans to the Events team, enabling seamless live execution and logistics.
• Coordinate with sales and account‑management teams to identify high‑value attendees and secure speaker line‑ups.
• Track event ROI, post‑event NPS, and conversion rates to refine future event concepts.
• Build relationships with venue partners, vendors, and sponsors to maximize event impact.

Community & Communications Partnership

• Work with the Community team to drive customer engagement, education, advocacy, and feedback loops.
• Coordinate cross‑channel communications across email, in‑product messaging, web, webinars, community forums, and other touchpoints.
• Develop a content syndication strategy that amplifies community insights across social media and partner blogs.
• Analyze community sentiment and churn signals to inform proactive outreach campaigns.
• Champion the creation of a customer advisory board to gather strategic input and foster loyalty.

Cross‑Functional Leadership & Alignment

• Align stakeholders, manage dependencies, and establish clear operating rhythms.
• Champion the customer perspective in all planning and decision‑making processes.
• Facilitate cross‑functional workshops to surface pain points and co‑create solutions.
• Maintain a shared project dashboard that tracks milestones, budgets, and performance KPIs.
• Drive continuous improvement by capturing lessons learned and implementing best practices.

Essential Qualifications

• 5+ years of experience in customer marketing, lifecycle marketing, growth marketing, or integrated marketing within a B2B SaaS environment. You have a proven track record of driving measurable results across the entire customer lifecycle.
• Proven track record leading product launches, customer education programs, webinars, or customer events from strategy through measurement. You can translate strategy into execution and quantify impact.
• Strong partnership skills with Product Marketing and senior cross‑functional stakeholders. You thrive in collaborative settings and can influence without authority.
• Exceptional project management abilities, capable of juggling multiple complex priorities in a fast‑paced setting. You keep projects on time, on budget, and on scope.
• Advanced analytical skills: defining KPIs, evaluating performance, and translating insights into actionable recommendations. You are comfortable with data and can tell a compelling story.
• Excellent written and verbal communication, with a knack for influencing and aligning diverse teams. You can craft clear, persuasive messaging for any audience.
• Hands‑on experience with marketing automation, customer communication, or webinar platforms (e.g., Inflection, Pendo, Goldcast, SFDC). You know how to leverage technology to scale outreach.
• Customer‑first mindset, meticulous attention to detail, and a bias toward ownership. You treat every customer interaction as an opportunity to delight.

Preferred Qualifications

• Experience in B2B SaaS, fintech, payments, or product‑led growth environments.
• Bonus: Prior work with accountant‑firm customers.
• Bachelor’s degree or equivalent practical experience.

Skills & Competencies

• Strategic thinking with a data‑driven approach.
• Creative storytelling across multiple channels.
• Stakeholder management and cross‑functional collaboration.
• Agile project management and rapid iteration.
• Proficiency in marketing automation, CRM, and analytics platforms.
• Adaptability to evolving product roadmaps and market dynamics.
• Strong presentation and facilitation skills.
• Proactive problem‑solving and a bias for experimentation.

Career Growth & Learning Opportunities

At brighthush, your professional development is a top priority. You’ll have access to:

• Mentorship from senior leaders in marketing, product, and customer success.
• Regular learning sessions, workshops, and conference sponsorships.
• Clear career pathways to senior marketing leadership, product marketing, or customer success roles.
• Opportunities to shape the future of fintech and influence industry standards.
• Internal hackathons and innovation challenges that reward creative problem‑solving.
• Cross‑departmental shadowing programs to broaden your skill set.
• Access to cutting‑edge tools and platforms that keep you at the forefront of marketing technology.

Work Environment & Culture

Our culture is built on transparency, collaboration, and a shared commitment to customer success. We celebrate wins together, learn from challenges, and continuously iterate on our processes. Remote‑first flexibility is paired with occasional in‑office gatherings to foster connection and innovation. Diversity, equity, and inclusion are not buzzwords for us—they are the foundation of our decision‑making and product design. We believe that a diverse team fuels innovation, drives better customer outcomes, and creates a workplace where everyone can succeed.

At brighthush, you’ll find a supportive environment where ideas are welcomed, experimentation is encouraged, and your contributions directly impact the success of our customers and the growth of the company.

Compensation & Benefits

While specific salary ranges vary by location and experience, we offer a competitive total rewards package that includes:

• Base salary aligned with market benchmarks.
• Performance‑based bonuses tied to individual and company goals.
• Comprehensive health, dental, and vision coverage (fully paid by brighthush).
• Flexible spending and health savings accounts.
• Life and disability insurance.
• 401(k) retirement plan with company match.
• Generous paid time off, holidays, and wellness days.
• Employee Stock Purchase Program with discounts.
• Wellness and fitness initiatives.
• Employee recognition and referral programs.
• And many more perks designed to support your well‑being and growth.

How to Apply

If you’re ready to lead transformative customer marketing initiatives and help businesses reclaim their time, we’d love to hear from you. Submit your application through our careers portal at brighthush.com/careers or connect with us on LinkedIn.

Closing

Join brighthush and be part of a mission that empowers businesses to focus on what truly matters. Your expertise will shape the customer experience, drive adoption, and accelerate growth for thousands of organizations worldwide. Apply today and help us create the future of financial automation.