Strategic User Acquisition Manager – Snapchat & Paid Media Growth Specialist at brighthush
About brighthush
brighthush is a forward‑thinking venture builder that turns bold ideas into high‑growth, profitable products. We blend smart investment with deep operational expertise, partnering with founders to transform powerful insights and cutting‑edge technology into market‑ready solutions that deliver real value and sustainable revenue. At brighthush, we don’t just provide capital; we supply the full stack of infrastructure—from product development and marketing to strategic decision‑making—so our portfolio companies can scale rapidly and stay ahead of the curve.
We are currently accelerating our growth trajectory: launching new products, testing hypotheses, and expanding into fresh verticals. Many of our initiatives are first‑of‑its‑kind, demanding speed, agility, and decisive action that directly impacts results. If you thrive in a fast‑moving environment where every decision counts, brighthush is the place to bring your expertise to life.
Position Overview
As a Strategic User Acquisition Manager at brighthush, you will own the end‑to‑end paid media strategy for our flagship platform, Snapchat. Your mission is to design, launch, and scale high‑performance campaigns that drive user acquisition, activation, and retention while maintaining a razor‑sharp focus on cost efficiency and return on ad spend (ROAS). You will collaborate closely with product, data science, and creative teams to iterate on messaging, offers, and funnels, turning data into actionable growth hacks.
Key Responsibilities
- Design, launch, and manage end‑to‑end Snapchat Ads campaigns, from creative ideation to audience targeting and budget allocation.
- Develop and execute a comprehensive paid media strategy that aligns with product goals and market dynamics.
- Conduct rigorous testing of ad creatives, audience segments, offers, and funnel variations to identify high‑impact levers.
- Optimize campaigns continuously using performance metrics such as CPA, CAC, ROAS, CTR, CPM, CPC, and conversion rate.
- Maintain strict control over advertising budgets, ensuring efficient spend and maximizing ROI.
- Scale winning campaigns, expanding reach while preserving profitability.
- Collaborate with creative teams to produce compelling ad assets, and analyze their performance to inform future iterations.
- Implement and manage Snapchat Pixel, conversion events, and attribution frameworks to capture end‑to‑end funnel data.
- Generate detailed performance reports, derive insights, and present data‑driven hypotheses to senior leadership.
- Stay abreast of Snapchat’s evolving ad formats, algorithmic changes, and audience behaviors to keep campaigns ahead of the curve.
Essential Qualifications
- Minimum of 2 years of hands‑on experience managing Snapchat Ads, with a proven track record of launching and scaling campaigns.
- Deep understanding of Snapchat’s advertising ecosystem, including ad formats, audience targeting options, and algorithmic nuances.
- Expertise in performance marketing metrics and unit economics, with the ability to translate data into actionable growth strategies.
- Strong analytical skills: ability to dissect funnels, identify bottlenecks, and implement optimization tactics that drive measurable improvements.
- Proficiency with analytics and tracking tools (e.g., Google Analytics, Mixpanel, Segment) and experience setting up and troubleshooting pixel events.
- Demonstrated ability to manage large volumes of A/B tests, iterate quickly, and validate hypotheses under tight timelines.
- Self‑starter mentality: proactive, results‑oriented, and comfortable taking ownership of complex problems without constant supervision.
- Excellent communication skills, capable of translating technical insights into clear, actionable recommendations for cross‑functional teams.
Preferred Qualifications
- Experience managing subscription‑based products and scaling campaigns in Tier‑1 geographies.
- Track record of scaling daily ad spend budgets of $1,000 or more while maintaining profitability.
- Hands‑on experience with Meta Ads and TikTok Ads, enabling cross‑platform strategy alignment.
- Background in building and optimizing high‑volume creative pipelines, including collaboration with external agencies.
- Familiarity with advanced attribution models (e.g., multi‑touch, last‑click) and ability to implement them in a fast‑moving environment.
Core Skills & Competencies
- Strategic Thinking – Ability to see the big picture while managing granular execution details.
- Data‑Driven Decision Making – Leveraging analytics to inform strategy and validate results.
- Creative Collaboration – Working closely with designers and copywriters to produce high‑impact creatives.
- Problem Solving – Quickly diagnosing issues and implementing effective solutions.
- Adaptability – Thriving in a dynamic environment where priorities shift rapidly.
- Financial Acumen – Understanding cost structures and driving campaigns that deliver strong ROI.
- Leadership – Influencing cross‑functional teams and driving alignment around growth objectives.
Career Growth & Learning Opportunities
At brighthush, your growth trajectory is accelerated by the breadth of responsibilities and the autonomy you’ll enjoy. You’ll work alongside seasoned founders, product leaders, and data scientists, gaining exposure to every facet of building a product from scratch. Our culture rewards initiative, so you’ll have the chance to shape the company’s growth strategy, experiment with new channels, and lead cross‑functional projects that have a direct impact on the bottom line.
We invest heavily in continuous learning: access to industry conferences, paid certifications, and a curated internal library of the latest research and case studies. Whether you’re looking to deepen your expertise in paid media, expand into new platforms, or transition into a broader growth leadership role, brighthush provides the resources and mentorship to help you achieve it.
Work Environment & Culture
brighthush is built on a foundation of autonomy, transparency, and rapid execution. We value people who take ownership, think in terms of measurable outcomes, and are comfortable making decisions in the face of uncertainty. Our teams operate with minimal bureaucracy, enabling quick pivots and real‑time problem solving.
We foster a collaborative culture where ideas are welcomed and experimentation is encouraged. Your voice will be heard in strategy sessions, and your insights will shape the direction of our products and marketing initiatives. We celebrate successes together and learn from failures, always moving forward with a growth mindset.
Compensation, Perks & Benefits
While specific figures vary by experience and role, brighthush offers a competitive base salary complemented by performance‑based bonuses tied to campaign KPIs. In addition, we provide:
- Health and wellness stipend, including gym memberships and mental health resources.
- Comprehensive medical insurance coverage for you and your family.
- Annual professional development budget for courses, certifications, and conferences.
- Access to an internal library of books, podcasts, and industry reports.
- Flexible work arrangements and a modern, collaborative office environment.
- Employee discount program with leading brands and services.
- Regular team outings, hackathons, and community service events.
Selection Process
Our hiring journey is designed to be efficient and insightful:
- Initial screening with a recruiter to discuss your background and fit.
- Hands‑on test assignment to evaluate your campaign strategy and analytical skills.
- Final interview with the Chief Marketing Officer to align on vision and expectations.
- Reference checks and final offer.
We aim to complete the entire process within 10 business days, ensuring a swift and respectful experience for all candidates.
Why Join brighthush?
At brighthush, you’ll be part of a high‑velocity ecosystem where your work directly influences product success and company growth. You’ll enjoy:
- Full ownership of paid media strategy and execution.
- Direct impact on user acquisition, revenue, and brand visibility.
- Opportunity to work with cutting‑edge technology and innovative product teams.
- A culture that rewards initiative, creativity, and measurable results.
- Comprehensive support for personal and professional development.
Ready to own the next version of yourself and drive the next wave of growth at brighthush? Apply today and become a pivotal force in shaping the future of our products.
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