Vice President of Customer Marketing – Championing Data‑Driven Loyalty & Growth at brighthush

Introduction

At brighthush, we’re redefining the way brands connect with their most valuable asset: their customers. With a portfolio that spans cutting‑edge fintech solutions, AI‑powered analytics, and a global community of millions, we’re on a mission to empower businesses to build lasting relationships that drive revenue, advocacy, and sustainable growth. As we expand our footprint, we’re looking for a visionary Vice President of Customer Marketing to lead the charge in transforming raw customer insights into compelling, personalized experiences that keep our users engaged, loyal, and eager to share their stories.

In this role, you’ll be the bridge between data science, product, sales, and creative teams, turning complex analytics into actionable marketing strategies. You’ll own the entire customer marketing lifecycle—from acquisition to retention—ensuring that every touchpoint resonates with our diverse audience and amplifies our brand promise. If you thrive in a fast‑paced, data‑centric environment and are passionate about turning customer behavior into measurable business outcomes, we want to hear from you.

Key Responsibilities

• Strategic Leadership: Develop and execute a comprehensive customer marketing strategy that aligns with brighthush’s overall growth objectives. Set clear KPIs, monitor performance, and iterate tactics based on data insights.
• Customer Segmentation & Personalization: Leverage advanced analytics to segment our customer base by behavior, value, and lifecycle stage. Design hyper‑personalized campaigns that drive activation, upsell, and cross‑sell opportunities.
• Lifecycle Campaign Management: Own the end‑to‑end lifecycle of email, SMS, push, and in‑app messaging programs. From onboarding flows to win‑back initiatives, ensure each campaign delivers maximum ROI.
• Data Governance & Analytics: Partner with the data science team to build robust attribution models, cohort analyses, and predictive dashboards. Translate complex data into clear, actionable insights for stakeholders.
• Creative Collaboration: Work closely with creative, copy, and design teams to produce high‑impact assets that reflect our brand voice and resonate with target segments.
• Cross‑Functional Alignment: Serve as the primary liaison between marketing, product, sales, and customer success. Facilitate regular syncs to ensure cohesive messaging and unified customer journeys.
• Budget & Resource Management: Allocate marketing budgets across channels, negotiate with vendors, and optimize spend to maximize ROI.
• Thought Leadership & Brand Advocacy: Represent brighthush at industry events, webinars, and podcasts. Publish thought leadership pieces that position us as a leader in customer experience innovation.
• Team Development: Build, mentor, and grow a high‑performing customer marketing team. Foster a culture of continuous learning, experimentation, and data‑driven decision making.

Essential Qualifications

• 10+ years of progressive experience in customer marketing, growth marketing, or related fields, with at least 5 years in a leadership capacity.
• Proven track record of designing and scaling data‑driven marketing programs that deliver measurable revenue growth and customer lifetime value.
• Deep understanding of marketing automation platforms (e.g., HubSpot, Marketo, Braze) and analytics tools (e.g., Google Analytics, Mixpanel, Amplitude).
• Strong analytical mindset with the ability to build and interpret complex attribution models, cohort analyses, and predictive insights.
• Exceptional communication skills—both written and verbal—capable of translating technical data into compelling narratives for diverse audiences.
• Experience managing cross‑functional teams and collaborating with product, sales, and customer success to align on shared goals.
• Demonstrated ability to manage budgets, negotiate vendor contracts, and optimize marketing spend.
• Bachelor’s degree in Marketing, Business, Data Science, or a related field; MBA or advanced analytics certification is a plus.

Preferred Qualifications

• Experience in the fintech, SaaS, or high‑growth tech industry.
• Hands‑on expertise with AI‑driven personalization engines and machine learning models for customer segmentation.
• Background in content marketing, brand storytelling, and community building.
• Proficiency in SQL, Python, or R for data manipulation and analysis.
• Experience leading global marketing teams across multiple time zones.
• Knowledge of GDPR, CCPA, and other privacy regulations related to customer data.

Skills & Competencies

• Strategic Thinking: Ability to see the big picture while managing day‑to‑day execution.
• Data‑Driven Decision Making: Comfortable turning numbers into strategy.
• Creative Vision: Balancing analytical rigor with creative storytelling.
• Leadership & Mentorship: Inspiring teams to exceed goals.
• Collaboration: Building strong partnerships across departments.
• Adaptability: Thriving in a fast‑moving, constantly evolving environment.
• Customer Obsession: Putting the customer at the center of every decision.

Career Growth & Learning Opportunities

At brighthush, we believe that growth is a shared journey. As VP of Customer Marketing, you’ll:

• Lead a high‑impact team that shapes the future of customer experience.
• Collaborate with senior executives to influence company‑wide strategy.
• Access to continuous learning programs, including leadership workshops, data science bootcamps, and industry conferences.
• Opportunity to mentor junior marketers and develop the next generation of leaders.
• Potential to transition into broader roles such as Chief Marketing Officer or Head of Growth.

Work Environment & Culture at brighthush

Our culture is built on transparency, innovation, and a relentless focus on customer delight. We offer:

• Fully remote, flexible work arrangements with a global team.
• A collaborative environment where ideas are welcomed and experimentation is encouraged.
• Regular hackathons, cross‑team workshops, and knowledge‑sharing sessions.
• Access to cutting‑edge tools and technologies that empower you to do your best work.
• Inclusive hiring practices and a commitment to diversity, equity, and inclusion.

Compensation & Benefits

While specific figures vary based on experience and location, brighthush offers a competitive total rewards package that includes:

• Base salary commensurate with market standards for senior leadership roles.
• Performance‑based bonuses tied to revenue, customer acquisition, and retention metrics.
• Equity options that align your success with the company’s long‑term growth.
• Comprehensive health, dental, and vision insurance plans.
• Generous paid time off, parental leave, and wellness stipends.
• Professional development budget and tuition reimbursement.
• Access to a global network of industry experts and thought leaders.

How to Apply

Ready to lead the next wave of customer marketing innovation at brighthush? Submit your resume, a cover letter outlining your vision for customer marketing, and any relevant portfolio or case studies that showcase your impact. We’re excited to explore how your expertise can help us create unforgettable experiences for our customers.

Join us and turn data into delight, strategy into success, and customers into lifelong advocates.