VP of Brand & Marketing Strategy

Role Description The VP of Brand & Marketing Strategy is a full-time, remote role responsible for leading brand positioning and integrated marketing strategy across the Fashion & Lifestyle Men portfolio. This role oversees the development of long-term brand platforms, campaigns, and go-to-market plans that strengthen brand equity and drive growth in the Brazilian and broader Latin American markets. Day-to-day responsibilities include guiding market planning, managing brand architecture, defining messaging frameworks, and ensuring consistency across all customer touchpoints, including digital, retail, and experiential channels. The VP will collaborate closely with merchandising, e-commerce, retail operations, creative, and data teams to align marketing initiatives with business objectives and consumer insights. This role also entails building and mentoring a high-performing marketing team, managing budgets, and measuring performance to continuously optimize brand awareness and marketing effectiveness.

Qualifications

Demonstrated expertise in Brand Strategy and Brand Management, including brand positioning, architecture, and portfolio management. Strong background in Marketing and Market Planning, with experience developing and executing multi-channel marketing plans. Proven track record in building Brand Awareness through integrated campaigns, digital marketing, and partnerships. Experience leading cross-functional teams and managing senior stakeholders in high-growth, consumer-facing businesses. Deep understanding of fashion, lifestyle, or retail markets; experience in Latin American markets is highly beneficial. Data-driven mindset, with the ability to interpret market research, consumer insights, and performance metrics to inform strategy. Excellent communication, storytelling, and presentation skills, with fluency in English; proficiency in Portuguese is a strong advantage. Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree (MBA or equivalent) is a plus. Ability to thrive in a remote, fast-paced environment, demonstrating strategic thinking, creativity, and adaptability.