VP of Brand Strategy

Role Description The VP of Brand Strategy is a full-time remote role responsible for defining and steering Cidra’s overall brand vision and positioning across markets and channels. This role will lead the development of integrated brand strategies, including product launches, campaigns, and digital experiences, ensuring consistent storytelling that reflects Cidra’s Latin, clean beauty identity. Day-to-day responsibilities include conducting market and consumer analysis, overseeing brand guidelines, collaborating with marketing, creative, product, and finance teams, and managing external partners such as agencies and consultants. The VP will set strategic priorities, build long-term growth plans, monitor performance metrics, and adjust initiatives based on data and insights. This role also includes mentoring team members, supporting budget planning, and championing brand innovation aligned with the company’s values.

Qualifications

Strong Analytical Skills to interpret market, consumer, and financial data and convert insights into actionable brand strategies. Proven experience in Strategic Planning and Digital Strategy, including building multi-channel brand roadmaps and leading digital-first initiatives. Background in Consulting or advisory roles, with the ability to structure complex problems and drive clear, strategic recommendations. Solid understanding of Finance as it relates to brand investments, budgeting, and measuring ROI of marketing and brand activities. Demonstrated leadership experience in brand management or marketing within beauty, CPG, or lifestyle industries. Excellent communication and storytelling skills, with the ability to articulate a brand narrative that resonates across diverse audiences. Experience working with cross-functional teams in a fast-paced, high-growth environment; comfort with remote collaboration tools. Bachelor’s degree in Marketing, Business, Communications, or related field; advanced degree is a plus. Understanding of or connection to Latin American culture and markets is highly beneficial, as is experience in clean or conscious beauty.