Customer Marketing Manager – Advocacy, Events, and Voice of the Customer Lead at brighthush

About brighthush

brighthush is a forward‑thinking technology company that empowers businesses to unlock the full potential of their customer relationships. By blending data‑driven insights with creative storytelling, we help organizations turn satisfied users into passionate advocates, drive retention, and accelerate growth. Our culture is built on curiosity, collaboration, and a relentless focus on delivering measurable impact for our clients and our own team.

Why Join brighthush?

• Impact‑oriented work: Your initiatives will directly influence customer engagement metrics, renewal rates, and new business opportunities.
• Remote flexibility: Work from anywhere in the United States with a flexible schedule, while enjoying occasional in‑person events to connect with colleagues and customers.
• Career growth: We invest in professional development, mentorship, and clear pathways to senior leadership roles.
• Inclusive culture: Diversity, equity, and inclusion are core to our values, and we celebrate the unique perspectives each team member brings.
• Competitive compensation: A base salary commensurate with experience, performance‑based bonuses, and a comprehensive benefits package.

Key Responsibilities

As the Customer Marketing Manager at brighthush, you will be the catalyst that transforms customer success stories into powerful marketing assets. Your day‑to‑day activities will include:

• Customer Events: Design, plan, and execute engaging lunch‑and‑learn sessions, webinars, and virtual town halls. From selecting topics and speakers to managing logistics and post‑event follow‑up, you’ll ensure each event delivers value to attendees and measurable ROI.
• Case Studies & Success Stories: Partner with Customer Success Managers to identify high‑impact customers, conduct in‑depth interviews, and craft compelling case studies that showcase tangible results and ROI.
• CSM Collaboration: Maintain regular touchpoints with CSMs to surface upcoming wins, renewal opportunities, and expansion moments. Your insights will help shape targeted marketing campaigns that support the sales pipeline.
• Monthly Product Newsletter: Own the end‑to‑end process of the customer product newsletter—gathering updates from Product Marketing, writing engaging copy, designing layouts, scheduling sends, and analyzing performance metrics.
• Voice of the Customer (VoC): Capture customer quotes, themes, and new messaging ideas. Translate these insights into actionable recommendations for Product Marketing and Demand Generation teams.
• Advocacy Program Management: Maintain a dynamic registry of customer advocates, including references, speakers, case study participants, and permission statuses. Ensure the program remains simple, compliant, and highly engaged.
• Reporting & Analytics: Track engagement metrics, event attendance, content usage, and the influence of customer marketing on retention and pipeline. Present findings to senior leadership and refine strategies accordingly.
• Community Engagement: Act as the community manager for the brighthush customer community platform. Post content, monitor discussions, engage with users, and surface insights back to product and marketing teams.
• Product Usage Enablement: Create in‑app content and analyze user behavior patterns to support feature adoption and usage targets across the product suite.

What Success Looks Like in Your First Year

• Established a repeatable lunch‑and‑learn cadence with high attendance and positive feedback.
• Launched a pipeline of case studies, with at least three published stories that demonstrate measurable business outcomes.
• Delivered the monthly newsletter on schedule, achieving consistent open and click‑through rates above industry benchmarks.
• Generated a steady flow of customer quotes and messaging insights that are actively used in Demand Generation campaigns.
• Built a robust advocacy program with a growing list of verified advocates and streamlined permission management.

Essential Qualifications

• 2–4 years of experience in customer marketing, product marketing, or content marketing, preferably in a B2B environment.
• Exceptional writing and interviewing skills—able to transform customer conversations into clear, compelling narratives.
• Strong project management abilities—capable of juggling multiple events and deliverables simultaneously.
• Proficiency with email marketing platforms (e.g., HubSpot) and CRM systems; familiarity with customer reference tools is a plus.
• Comfortable collaborating with cross‑functional teams—CSMs, sales, product, and demand generation—and building trust with customers.

Preferred Qualifications

• Experience managing community platforms or customer advocacy programs.
• Data‑driven mindset with the ability to analyze engagement metrics and translate findings into actionable insights.
• Knowledge of marketing automation and content management systems.
• Background in event production or experiential marketing.

Skills & Competencies

• Storytelling & Content Creation
• Event Planning & Execution
• Customer Relationship Management
• Data Analysis & Reporting
• Project Management & Organization
• Cross‑Functional Collaboration
• Adaptability & Problem Solving
• Customer‑Centric Mindset

Career Growth & Learning Opportunities

At brighthush, we believe in nurturing talent and providing clear pathways for advancement. As you demonstrate impact and leadership, you’ll have opportunities to:

• Progress into senior marketing roles, such as Director of Customer Marketing or VP of Customer Experience.
• Lead cross‑functional initiatives that shape product strategy and go‑to‑market plans.
• Participate in leadership development programs, mentorship, and industry conferences.
• Contribute to thought leadership pieces, whitepapers, and speaking engagements.

Work Environment & Culture

Our remote‑first culture encourages flexibility, autonomy, and a healthy work‑life balance. We host quarterly in‑person gatherings to foster team cohesion, celebrate wins, and share knowledge. Regular virtual coffee chats, hackathons, and learning sessions keep the energy high and the ideas flowing.

Compensation & Benefits

• Competitive base salary commensurate with experience.
• Performance‑based bonus structure tied to customer engagement metrics and business outcomes.
• Health, dental, and vision insurance.
• 401(k) plan with company match.
• Generous paid time off, including vacation, sick leave, and personal days.
• Professional development stipend and access to online learning platforms.
• Flexible work hours and remote work stipend.

How to Apply

Ready to make a tangible impact on customer advocacy and growth? Submit your application through our careers portal and join a team that values creativity, data, and collaboration. We look forward to exploring how your expertise can help brighthush elevate its customer marketing strategy.

Equal Opportunity Employer

brighthush is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.