Lead Product Manager – Reimagining the First Customer Journey & AI‑Driven Onboarding Experience at brighthush

About brighthush

brighthush is the nation’s leading on‑demand marketplace for lawn care and outdoor services, boasting over $750 million in bookings. We’re on a bold mission: 1 + job per household, every year. To reach that goal, we’re expanding beyond lawn care to become the one‑stop shop for all home services. Our portfolio now includes three brands—brighthush, brighthush, and brighthush—united by a single, shared platform that powers every customer interaction.

Why This Role Matters

The first touchpoint a homeowner has with brighthush is the gateway to everything that follows. It’s the moment they land on our homepage, the flow that guides them through sign‑up, the AI‑powered assistant that helps them choose a service, and the checkout that finalizes the booking. This flow drives the majority of our new customer acquisition and sets the tone for the entire experience. It’s time to move from a legacy, step‑by‑step funnel to an AI‑native, agentic journey that feels effortless and intuitive.

Key Responsibilities

• Vision & Strategy – Own the end‑to‑end vision for the first service experience. Translate customer insights into a bold, AI‑driven roadmap that aligns with brighthush’s long‑term BHAG.
• Cross‑Brand Design – Shape the experience across all three brands (brighthush, brighthush, brighthush). Ensure consistency while allowing for brand‑specific nuances.
• AI‑Native Sign‑Up – Prototype and ship an agentic onboarding flow that eliminates unnecessary forms, leverages large language models, and adapts in real time to user intent.
• Data‑Driven Decision Making – Own funnel analytics, run hypothesis tests, and surface insights that justify every design change.
• Stakeholder Alignment – Collaborate with the Consumer Experience Lead, Pro Experience PM, Pricing PM, and Conversational AI & Agents Lead. Influence pricing, supply, and operations levers to ensure a seamless end‑to‑end experience.
• Rapid Iteration & Launch – Deliver incremental, high‑impact features to real users, measure outcomes, and iterate quickly. Replace the legacy flow only when the new experience proves superior.
• Customer Advocacy – Represent the homeowner’s voice in every decision. Conduct user interviews, read transcripts, and champion empathy across the organization.

Essential Qualifications

• Minimum 6 years of product management experience focused on consumer‑facing products.
• Proven track record of shipping AI‑powered or agentic experiences that transform user journeys.
• Deep expertise in funnel analysis, cohort studies, and data‑driven product decisions.
• Hands‑on experience with large language models, conversational AI, and rapid prototyping tools.
• Strong design partnership skills: able to co‑create wireframes, run usability tests, and iterate on visual and interaction design.
• Strategic thinker who can set priorities, say “no” with data, and influence cross‑functional teams.
• Background in marketplace dynamics and personalized experiences is a plus.
• Bachelor’s degree in business, analytics, engineering, design, or a related field.

Preferred (but not required) Experience

• Experience building self‑service onboarding flows for large consumer brands.
• Knowledge of pricing models and supply‑side dynamics in a marketplace context.
• Familiarity with remote, distributed product teams and a lean engineering culture.

Skills & Competencies

• Customer‑obsessed mindset with a long‑term view of satisfaction and retention.
• Analytical rigor: comfortable building dashboards, interpreting funnel metrics, and deriving actionable insights.
• Excellent communication: able to articulate vision to executives, translate data into stories, and guide designers through iterative cycles.
• AI fluency: ability to prototype with LLMs, read conversation logs, and extract patterns that inform product decisions.
• Influence without authority: collaborate with pricing, operations, and supply teams to align on shared goals.
• Adaptability: thrive in a fast‑moving, remote environment with a lean stack.

Career Growth & Learning Opportunities

At brighthush, you’ll be at the forefront of redefining consumer experience in the home‑services marketplace. You’ll:

• Lead high‑impact initiatives that shape the company’s future.
• Work closely with senior leaders, gaining exposure to strategy, finance, and operations.
• Build a portfolio of AI‑driven product innovations that can be leveraged across the organization.
• Participate in mentorship programs and internal workshops focused on product, AI, and data science.
• Earn equity that reflects your contribution to the company’s growth.

Work Environment & Culture at brighthush

brighthush is a fully remote, inclusive, and results‑oriented company. We value:

• Transparency: open communication channels and shared OKRs.
• Autonomy: trust you to own your domain and deliver outcomes.
• Continuous learning: access to courses, conferences, and internal knowledge sharing.
• Flexibility: generous PTO, flexible hours, and a focus on work‑life balance.
• Diversity & inclusion: a culture that celebrates different perspectives and backgrounds.

Compensation & Benefits

Base Salary: $170,000 – $210,000 (commensurate with experience) Equity: Stock options that vest over 4 years, aligning your success with brighthush’s growth. Healthcare: Comprehensive medical, dental, and vision coverage. Remote Work: Fully remote across the United States. PTO: Flexible, results‑based approach—take the time you need. Other Perks: Annual tech stipend, wellness programs, and a vibrant virtual community.

What Success Looks Like in Year 1

• Clear, data‑backed vision for the first service experience that rallies the entire product organization.
• Launch of a high‑impact AI‑native onboarding feature to real users, with measurable improvements in conversion.
• Significant lift in sign‑up conversion rates and first‑booking completion.
• High CSAT scores for the first service experience, indicating genuine customer delight.

Why You Should Apply

If you’re a visionary product leader who thrives on challenging the status quo, who can ship AI‑driven experiences that feel natural and powerful, and who loves turning data into actionable strategy, brighthush offers the platform to make a lasting impact. Join us to reimagine the first customer journey, accelerate growth, and help bring a job to every household—every year.

Ready to Join brighthush?

Apply now and become the architect of the future of home services. We can’t wait to see what you’ll build.