[Remote] Director, Digital Marketing

Note: The job is a remote job and is open to candidates in USA. MagicSchool AI is hiring a Director of Digital Marketing to lead paid and organic growth strategy for teacher acquisition and school and district demand generation. The role owns digital marketing budgets, performance metrics, website conversion strategy, and lifecycle marketing, while leading contractors and agency partners.

Responsibilities

• Set the digital marketing strategy and annual plan across B2C acquisition and B2B demand generation, and own the budget, forecasting, and channel allocation
• Own paid acquisition performance across search, paid social, and display, driving efficient B2C signups and B2B pipeline while balancing volume, quality, and cost
• Define the metrics framework (CAC, LTV, payback period, pipeline contribution, activation) and be accountable for hitting targets
• Build and lead the team: hire, develop, and set structure for our paid digital agency and contractors so that performance is clear, consistent, and strong
• Own the experimentation roadmap across paid, web, and lifecycle, including where to place bets and when to scale or cut
• Own the website strategy and roadmap with a focus on conversion rate optimization, including automated A/B testing and publishing in Webflow
• Oversee lifecycle and email marketing strategy in partnership with marketing operations to improve activation and retention
• Partner with the CMO, Sales, Product, and CS on planning, forecasting, and goals. Present performance and recommendations to executive leadership

Skills

• Data fluency: You analyze performance data with ease and explain what it means and what to do next in plain language
• Ownership: You take full accountability for results and drive work from idea through execution
• Collaboration: You work well across marketing, sales, product, and customer success
• Coachability: You welcome feedback, apply it quickly, and keep raising the bar for yourself and your team
• Comfort with ambiguity: You make sound decisions with incomplete information and adjust as you learn
• Mission alignment: You care about improving education through technology
• Director-level experience managing a multi-million dollar marketing budget
• Several years of hands-on and managerial experience in search engine marketing (Google Ads and Bing Ads), with a record of ROI-positive campaigns across global markets
• Deep experience running paid social campaigns, especially on Meta and LinkedIn
• A proven ability to drive both B2C user acquisition and B2B demand generation
• Experience managing web developers and overseeing website strategy
• Experience with Iterable or a similar lifecycle email platform
• Webflow (including automated A/B testing and CMS publishing)
• Reporting tools such as Looker, Metabase, Amplitude, or HockeyStack
• A background in edtech or mission-driven SaaS
• Experience briefing and managing creative production for paid campaigns

Benefits

• Work on cutting-edge AI technology that directly impacts educators and students.
• Join a mission-driven team passionate about making education more efficient and equitable.
• Flexibility of working from home, while fostering a unique culture built on relationships, trust, communication, and collaboration with our team - no matter where they live.
• For full time employees: Unlimited time off to empower our employees to manage their work-life balance.
• For full time employees: Choice of employer-paid health insurance plans. Dental and vision are also offered at very low premiums.
• For full time employees: Generous stock options, vested over 4 years.
• For full time employees: 401k match.
• For full time employees: Monthly wellness stipend.

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