[Remote] Director of Digital Marketing

Note: The job is a remote job and is open to candidates in USA. KIBO is hiring a Director of Digital Marketing to own the strategy and execution of its digital demand engine, with a focus on qualified pipeline and revenue growth. The role leads and executes digital acquisition, AI-driven search and discovery, marketing automation, account-based programs, analytics, and conversion optimization.

Responsibilities

• Own KIBO’s digital demand strategy, with accountability for qualified pipeline generated and influenced through digital channels
• Lead and personally engage in SEO, AEO/GEO, SEM, Google Ads, paid social, LinkedIn advertising, content syndication, retargeting, website conversion, and other digital acquisition programs
• Build KIBO's strategy for the rapidly changing world of AI-driven search and discovery, including how KIBO appears across traditional search engines, AI Overviews, generative search engines, LLMs, and emerging AI discovery channels
• Be an early adopter of AI marketing technology. Continuously evaluate and experiment with emerging AI tools, platforms, workflows, and techniques that can improve targeting, content, personalization, campaign execution, analytics, and conversion
• Develop a test-and-learn culture where new ideas are launched quickly, measured objectively, scaled when successful, and abandoned when they do not produce results
• Own Google Ads and paid search strategy, including keyword strategy, bidding, targeting, landing pages, conversion optimization, attribution, and ROI
• Use Google Analytics and related analytics platforms to understand buyer behavior, identify opportunities, diagnose funnel leakage, and continually improve digital performance
• Serve as a HubSpot power user and strategic owner, using automation, segmentation, scoring, workflows, lifecycle management, nurture programs, and reporting to improve conversion from engagement through qualified pipeline
• Develop and execute account-based digital marketing programs that create awareness, engagement, and intent within KIBO's highest-priority target accounts
• Partner closely with Sales to understand target accounts, buying signals, pipeline requirements, lead quality, follow-up effectiveness, and conversion
• Optimize KIBO's digital buyer journey from first interaction through conversion, continually improving landing pages, forms, calls to action, nurture paths, and campaign experiences
• Establish clear measurement across the digital funnel, including traffic quality, engagement, conversion, cost per qualified opportunity, pipeline generated, pipeline influenced, and revenue impact
• Manage digital marketing agencies, vendors, technology partners, and budgets while maintaining direct visibility into campaign execution and performance

Skills

• 7+ years of progressive B2B digital marketing and demand generation experience
• Demonstrated success building digital programs that produce measurable pipeline and revenue, not simply traffic, impressions, or marketing activity
• Deep practical expertise across SEO and SEM, including paid and organic search strategy
• Strong understanding of the rapidly evolving disciplines of AEO/GEO and AI-driven discovery, with genuine curiosity about how generative AI is changing traditional search and buyer behavior
• Advanced experience with Google Ads and Google Analytics, with the ability to personally analyze performance, identify problems, and optimize campaigns
• Experience with Salesforce and modern B2B marketing technology, with the ability to connect marketing activity to opportunities, pipeline, and revenue
• Experience building and optimizing account-based marketing programs across multiple buyer personas and enterprise accounts
• Strong analytical ability with demonstrated experience in attribution, funnel analysis, forecasting, experimentation, program measurement, and ROI
• Strong understanding of website conversion optimization, landing-page strategy, buyer journeys, content performance, and digital user behavior
• An AI-first mindset and a track record of experimenting with new technologies rather than waiting for established playbooks
• Strong written communication and messaging instincts, with the ability to recognize content and positioning that will resonate with sophisticated enterprise technology buyers
• The ability to move comfortably between strategy and execution — developing the plan one moment and personally digging into campaign performance, HubSpot workflows, Google Analytics, search strategy, or a new AI tool the next
• Preferably within SaaS, enterprise technology, eCommerce, Order Management, supply chain, retail technology, or a related category
• Deep HubSpot expertise highly desired, including automation, segmentation, workflows, lead management, campaign execution, attribution, and reporting

Benefits

• Flexible schedule and time-away programs
• Paid company holidays and global volunteer day
• Generous health, wellness, and benefit programs, including 401(k) match and pet insurance
• Opportunity for meaningful impact, rapid career growth, and intellectual stimulation
• Passionate, high-achieving teammates excited to help you succeed and learn
• Company events, meet-ups, volunteering, and other team activities

Company Overview

Company H1B Sponsorship