[Remote] Freelance Social Media Manager

Note: The job is a remote job and is open to candidates in USA. RockawayMore is seeking a freelance Social Media Manager to support food, beverage, and hospitality client accounts. The role develops social media strategies and content, coordinates shoots and publishing, manages community engagement, and reports on performance in collaboration with internal teams and clients.

Responsibilities

• Develop and manage monthly content calendars for assigned client accounts, ensuring alignment with brand voice, business objectives + marketing initiatives
• Collaborate with internal teams and clients to lock in the right content and secure approvals that keep the workflow smooth and the creativity flowing
• Develop and manage monthly content calendars for assigned client accounts, ensuring alignment with brand voice, business objectives + marketing initiatives
• Create thoughtful, engaging content strategies that drive brand awareness, audience engagement and community growth
• Identify relevant social media trends, cultural moments + opportunities to keep content fresh and engaging
• Coordinate content submissions, revisions + approvals with RockawayMore's internal team
• Maintain organized content calendars within the designated scheduling software + ensure all content is delivered according to agreed-upon deadlines
• Develop compelling, brand-appropriate captions, storytelling concepts and creative briefs for Instagram, Facebook, TikTok and other relevant platforms
• Conceptualize and capture engaging content for feed posts, Reels, Stories and short-form video
• Plan and execute content shoots, including concept development, creative direction, shot lists, scheduling and on-site content capture
• When professional photographers or videographers are engaged, oversee all aspects of shoot coordination, including creative briefs, talent coordination, logistics, shot lists and deliverable management
• Ensure all content aligns with each client's brand identity, creative standards and overall marketing objectives
• Work closely with RockawayMore's account managers and division leads to execute social media initiatives
• Participate in client calls and internal strategy meetings as needed
• Proactively communicate project updates, outstanding needs and potential challenges
• Incorporate feedback efficiently and collaborate with internal teams to keep projects moving
• Schedule and publish approved content using designated social media management platforms
• Monitor account engagement and support community management, including comments, messages and audience interactions
• Track key performance indicators, including engagement, reach, impressions and follower growth
• Provide performance insights and recommendations to inform future content strategies
• Identify opportunities to optimize content based on performance trends

Skills

• An experienced Freelance Social Media Manager
• Someone who knows how to translate a brand's personality into compelling social content, build thoughtful content calendars + create meaningful engagement across digital platforms
• The ideal candidate is equal parts creative + strategic, with a strong understanding of social media trends, exceptional writing skills + the ability to independently manage multiple accounts + deadlines
• Bachelor's degree in Social Media, Marketing and/or Public Relations or a related field
• Three (3) to five (5) years of social media management experience
• A proven knack for turning ideas into epic content and campaigns
• Deep understanding of social media platforms (Instagram, Facebook, TikTok) and supporting software programs
• Killer creative writing skills, and an eagle eye for typos
• Effectively manage multiple projects in a timely and simultaneous way
• Proficient with Google Suite products (Sheets, Docs, etc.) or equivalents
• Exceptional eye for details and organizational skills that would make Marie Kondo jealous
• Excellent communication and presentation skills
• Expert in English, both written, oral, and grammatical communication
• Receive and run with constructive guidance in a positive, and impactful way
• Thrive in (and love) an ever-changing environment, staying focused and effective
• A passion for learning and growing (because we're all about leveling up)
• An insatiable curiosity about the hospitality industry (seriously, we live for this stuff)
• Bonus points if you've worked your magic in culinary marketing and know the food, beverage and hospitality industries

Benefits

• Remote freelance opportunity, with on-site content capture required as needed based on client and project needs.
• The chance to level up your skills, tackle exciting projects, and carve out your path to success.
• Work spanning a diverse range of clients in the food, beverage, and hospitality industry.
• A collaborative environment where ideas flow freely and every voice is heard.
• Opportunity for an ongoing freelance partnership supporting a diverse portfolio of food, beverage and hospitality brands.

Company Overview