[Remote] Growth Marketing Manager - TV

Note: The job is a remote job and is open to candidates in USA. Rocket Money is hiring a Growth Marketing Manager - TV to execute and optimize its Linear and Streaming TV acquisition strategy. The role manages media buying, budgets, experiments, creative testing, partner relationships, and measurement to improve growth performance.

Responsibilities

• Own day-to-day media buying, optimizations, pacing, and post-buy analysis across Linear and Streaming TV, ensuring we consistently hit CPA, CAC, and ROAS targets
• Identify high-potential pockets, apply repeatable playbooks, and scale winning tactics across networks and publishers
• Own weekly pacing and forecasting for TV, monitor spend effectiveness and ROAS, and surface findings with actionable recommendations
• Dive deep into campaign performance data to surface insights, identify winning networks, publishers, and formats, and translate learnings into actionable optimizations
• Execute a structured testing roadmap for TV, developing clear hypotheses and success criteria for individual tests and translating results into actionable learnings
• Partner with the Creative team to brief, test, and iterate on TV creative, and turn testing insights into a stronger, higher-performing creative library
• Work closely with our TV buying and measurement partners to plan, execute, and optimize campaigns, holding them to a high bar
• Collaborate with Data, Product, Engineering, and CRM to improve attribution, unlock growth levers, and ensure data quality across campaigns
• Contribute to regular reporting on TV channel performance, sharing key wins, learnings, and recommendations with leadership and cross-functional stakeholders
• Contribute to Rocket Money's culture of curiosity by identifying opportunities to streamline workflows, enhance tracking, and build scalable processes as the TV program continues to grow
• Track industry trends, identify first-to-market opportunities, and share learnings across the team
• Uphold brand safety, regulatory compliance, and privacy standards in all media activity; collaborate with Legal/Compliance as needed

Skills

• 4+ years of experience in TV media buying at a high growth consumer company, startup, or agency, with hands-on experience across Linear and/or Streaming/CTV
• Strong analytical foundation with fluency in core growth and efficiency metrics such as CAC, ROAS, LTV to CAC, and blended performance
• Ability to turn data and experiment results into clear recommendations and action
• Experience coordinating across internal teams and external partners or agencies
• A holistic view of the marketing funnel and an understanding of the role each channel plays
• Comfortable operating in ambiguous environments and making fast decisions with imperfect information
• Familiarity with TV measurement approaches like incrementality testing, media mix modeling, and attribution, and how to apply findings to channel strategy
• Naturally curious with a strong inclination to question assumptions and validate ideas through data and experimentation
• Advanced proficiency in Excel
• Bonus points if you've worked with Haus
• Experience with Looker or similar analytics tools is a plus

Benefits

• Health, Dental & Vision Plans
• Life Insurance
• Long/Short Term Disability
• Bonus
• 401k Matching
• Team Member Stock Purchasing Program (TMSPP)
• Learning & Development Opportunities
• Tuition Reimbursement
• Unlimited PTO
• Daily Lunch, Snacks & Coffee (in-office only)
• Commuter benefits (in-office only)

Company Overview