[Remote] Head of Brand Marketing

Note: The job is a remote job and is open to candidates in USA. Pigment is seeking a Head of Brand Marketing to shape and evolve its brand across visual identity, storytelling, and customer experiences. The role leads the in-house creative team, brand strategy and governance, agency relationships, and measurement of brand health.

Responsibilities

• You work closely with the CMO and senior leadership on the brand's long-term evolution
• Bring the brand to life in a way that is clear, compelling, and deeply customer-centered, championing bold ideas and high standards, translating strategy into stories and experiences
• You’ll build a brand with a real point of view. Not one that hedges toward consensus
• You’ll own Pigment's visual and creative identity. That means making calls on direction and driving consistency in execution across every customer touchpoint
• Own the development and governance of naming and nomenclature across products and experiences, ensuring a clear, consistent, connected brand system
• Lead the creation of compelling brand stories, campaigns, and narratives that emotionally connect users with Pigments purpose
• You lead the in-house creative team: You are responsible for their development, their creative output, and the culture of the team. You set the quality bar and you hold it
• You also personally build. Depending on the week, that means designing a campaign asset, writing a brand narrative section, or art-directing a shoot
• Use AI as an operating principle to drive efficiencies and scale but not at the expense of producing lower quality outputs
• You drive the operating model for how creative work gets reviewed, who provides input at which stage, and where final approval sits
• You own Agency and freelance relationships at strategy and execution level, managing iterative design development across multi-stakeholder projects and synthesizing internal feedback and direction
• You define how we track brand health: distinctiveness, awareness, branded search trends, and influence

Skills

• You have defined and led a brand at a B2B company, ideally SaaS
• Your portfolio includes work you personally made, not only work you directed
• You have run agency relationships, not just managed them
• You know the difference between directing an agency and supervising one
• You are a credible partner to senior leadership
• You can present brand rationale at board level, take input from the CEO
• 10 years of experience in brand strategy (in-house or agency) with at least 3 years owning brand direction at a company with a defined visual identity
• Experience within a high-growth B2B or SaaS environment and a portfolio of B2B or enterprise brand work, including work you personally made
• Comfortable diving into market data and research reports but possess the brand gut to know which insights actually matter
• Can distill complex products and market dynamics into a clear, compelling narrative that inspires designers, writers, and executives alike
• Know how to influence without authority and build strong partnerships with creative leads to drive the best possible work
• Direct experience leading and developing in-house designers
• A track record of managing creative agency relationships
• Experience building or overhauling creative review and approval processes
• Hands-on AI fluency in a creative workflow (tools you use, not tools you've heard of)
• You are AI-fluent in practice
• You use AI tools in your creative workflow: for prototyping, for expanding what you can produce, for speed
• You have formed clear opinions about when they add value and when they don't

Benefits

• Stock options to ensure you have a stake in Pigment's growth
• Trust and flexible working hours
• One company offsite every year
• Brand new offices at the heart of major cities including New York, San Francisco, Toronto, Paris, and London
• High-end equipment (based on stock/availability) to do your work in the best conditions
• Remote-friendly environment

Company Overview