[Remote] Manager, Integrated Account Based Marketing | Government & Collection Services

Note: The job is a remote job and is open to candidates in USA. TP is seeking an Integrated Account-Based Marketing Manager to drive pipeline growth and revenue through targeted, multichannel campaigns for its Government Services and Collections businesses. The role owns end-to-end ABM strategy and execution, collaborating with Sales, SDRs, Operations, and Marketing to engage high-value accounts and buying committees.

Responsibilities

• ABM Strategy & Execution: Develop personalized 1:1 campaigns and scalable 1:Few programs to engage target accounts and buying committees
• Collaboration: Partner with Sales, SDRs, and Operations to align on account plans and marketing priorities, ensuring cohesive go-to-market strategies
• Integrated Campaign Management: Own the full digital mix — paid media, programmatic/ IP-targeted display, social selling, SEO/content syndication, email, and webinars — alongside tailored account content, to drive pipeline, revenue growth, and market share
• Event Marketing: Own strategy and execution for government-focused events, tradeshows, and executive roundtables (e.g., ACT-IAC, NASCIO, MESC, DHITS, state and cooperative purchasing forums, etc.), including pre-event account targeting, on-site engagement, and post-event follow-up with Sales and SDRs
• Data & Optimization: Leverage tools like Salesforce, Demandbase, LinkedIn, and Marketo to track engagement, optimize campaigns, and deliver performance reporting
• Content Creation: Develop engaging, account-specific materials, including videos and personalized templates, to support campaigns
• Training & Enablement: Educate field teams on ABM tactics and follow-up strategies to ensure seamless execution

Skills

• The ideal candidate will have hands-on experience managing ABM and integrated marketing programs using Demandbase, LinkedIn, Marketo, and Salesforce (SFDC)
• This candidate must be located within the US or Canada and be eligible to work in the US or Canada without sponsorship
• 7+ years in B2B marketing for BPO, professional services, IT services, or SaaS, including 3+ years in ABM roles marketing to Federal and/or SLED buyers
• Demonstrated fluency with Federal and SLED buyer personas — program and mission owners, contracting officers, and agency executives — and with how public sector budget cycles, contract vehicles (GWACs, IDIQs, GSA schedules, cooperative purchasing), and partner/reseller motions shape campaign timing and messaging
• Expertise in marketing tools such as Marketo, Demandbase, LinkedIn, and Salesforce
• Proven ownership of end-to-end integrated marketing strategy — account selection, persona messaging and content, channel plan, budget, execution, and pipeline attribution
• Deep hands-on digital marketing expertise (paid media, programmatic/account-based advertising, email, webinars, content syndication) paired with proven event marketing ownership, from tradeshow strategy and booth experience through executive roundtables and post-event pipeline conversion
• Proven ability to deliver high-ROI campaigns in a fast-paced environment
• Strong project management, analytical, and communication skills
• Process Excellence
• Collaboration
• Communication
• Emotional Intelligence
• Open-Mindedness
• Critical Thinking
• Solution Orientation
• Entrepreneurship
• AI Proficiency
• Data Literacy

Benefits

• Eligible team members can take advantage of comprehensive health benefits, which may include medical, vision, and dental.
• Resources including Employment Assistance Programs, space in the form of health and personal time off (HPT), and leave programs as eligible.
• Competitive 401(K) plans
• Life insurance
• Supplemental medical coverage
• Critical care insurance
• Pet insurance
• FSA plans
• Retailer discounts
• A platform for limitless career advancement
• 100% work at home

Company Overview