Remote Position
[Remote] Product Marketing Manager
🌍 Remote · United States
💼 Full-time
Note: The job is a remote job and is open to candidates in USA. Robert Half is recruiting a Product Marketing Manager to support strategic marketing for a growing B2B offering. The role focuses on product positioning, go-to-market strategy, content development, product launches, and market analysis to strengthen customer engagement and market awareness.
Responsibilities
- Develop and refine go-to-market strategies that align product capabilities with customer needs and business priorities
- Partner with product, sales, and brand stakeholders to translate product updates into clear, market-ready messaging
- Create compelling marketing content such as sales enablement materials, campaign assets, and thought leadership pieces for B2B audiences
- Lead positioning and messaging initiatives that differentiate offerings within competitive markets
- Support product launch planning and execution, ensuring coordinated communication across internal and external channels
- Analyze market trends, customer feedback, and competitor activity to inform marketing recommendations and product narratives
- Collaborate with cross-functional teams to maintain consistency across brand, product, and content marketing efforts
Skills
- 5+ years of experience in product marketing or related B2B marketing roles
- Demonstrated background in B2B marketing, product marketing, and brand marketing
- Experience working closely with product management teams to support launches and market strategy
- Strong ability to develop clear, audience-focused messaging and high-impact content
- Familiarity with content marketing practices that support demand generation and customer engagement
- Excellent communication and collaboration skills with the ability to work across multiple stakeholders
- Strong analytical thinking and market awareness to guide positioning and campaign decisions
- All applicants applying for U.S. job openings must be legally authorized to work in the United States
Benefits
- Free online training
- Benefits available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance
- Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan
Company Overview