[Remote] Product Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Suna Solutions seeks a Staff Product Marketing Manager to lead go-to-market strategy and initiatives focused on supplier and network growth. The role develops acquisition, adoption, and retention programs; shapes product positioning and launches; and partners with Marketing, Product, Sales, and Customer Success to drive shared business goals.

Responsibilities

• Develop and execute GTM strategies for supplier and network segments to drive acquisition, adoption, and retention
• Establish KPIs in partnership with Sales and Product, and track performance against shared business objectives
• Influence product roadmap and investment decisions by translating customer, market, and sales insights into actionable recommendations
• Define research priorities and lead initiatives to better understand customer needs, journeys, and market segments
• Champion the supplier and network audience by developing insights-driven messaging and marketing programs
• Lead audience segmentation, product positioning, and messaging to create compelling narratives that support GTM initiatives
• Manage complex, cross-functional product launches and marketing programs from planning through execution
• Develop and continuously improve GTM playbooks, processes, and best practices to support repeatable success
• Partner with Sales and Customer Success to create enablement materials, tools, and processes that drive adoption, address competitive challenges, and support new product capabilities
• Conduct win/loss analysis, competitive research, and funnel analysis to strengthen positioning and improve marketing effectiveness
• Develop pricing perspectives and recommendations in collaboration with the Pricing team

Skills

• 12+ years of professional experience in Product Marketing or a closely related field, including experience at the Senior Product Marketing Manager level
• Demonstrated success leading product and feature launches, including GTM strategy, positioning, and messaging development
• Experience conducting market research, competitive analysis, and customer segmentation, and translating findings into business strategy and product roadmap recommendations
• Strong analytical skills and experience collaborating with research and analytics teams
• Proven ability to influence senior stakeholders and drive outcomes across Product, Sales, and Marketing without direct authority
• Excellent written and verbal communication skills, including experience presenting to VP-level and executive leadership
• Ability to manage competing priorities across audiences, products, and sales motions in a complex, matrixed environment
• Proven experience in B2B SaaS and/or fintech, preferably with organizations serving finance professionals
• Proven experience in product or segment marketing targeting B2B enterprise channels, with payments or fintech experience strongly preferred
• Hands-on experience developing sales and Customer Success enablement materials, including training content, competitive battle cards, objection-handling guides, and product-specific playbooks
• Ability to establish strategic direction and build processes in ambiguous, fast-changing environments with minimal supervision
• Strong storytelling skills, with the ability to connect multiple products or segments into a cohesive narrative for internal and external audiences
• Experience with pricing and packaging strategy

Benefits

• Remote

Company Overview