[Remote] Product Marketing Manager, Channel & Ecosystem

Note: The job is a remote job and is open to candidates in USA. Vasion is hiring a Product Marketing Manager, Channel & Ecosystem to shape go-to-market strategy and messaging for its partner channels. The role develops joint value propositions, partner launch processes and enablement assets, while coordinating partner campaigns and tracking pipeline impact.

Responsibilities

• Set the go-to-market strategy and messaging for each partner channel, including MSPs, VARs, and technology alliances, and help define the motion for system integrators and the Vasion Marketplace
• Build a working understanding of our partnerships, personas, competitors, and market through research and collaboration with cross-functional teams
• Own the joint value proposition and narrative. Write the "better together" story so it is clear, differentiated, and credible to the partner and its buyers, aligned across both companies, and mutually beneficial
• Own the standard launch process for priority partners and keep it running on a calendar
• Create partner enablement assets, including co-branded content, solution briefs, pitch decks, joint case studies, and campaign-in-a-box kits. Build them so partner teams can sell and market with us at scale without our help, then track the impact for the partner ad Vasion
• Coordinate joint announcements and amplify Vasion product launches and major industry moments through partners
• Build and refine AI skills and shared systems for channel messaging and sales plays
• Report partner-sourced and partner-influenced pipeline. When no baseline exists, pick a small set of leading indicators and say so when the signal is weak
• Maintain strong relationships in partner organizations and across Vasion
• Be the voice of the ecosystem and channel partners internally. Gather feedback from partners and partner-facing sellers, and represent partner requirements with evidence in product and marketing roadmap discussions
• Act as a product expert and advocate for sellers, partners, customers, and colleagues inside Vasion

Skills

• Bachelor's degree in Marketing, Business, or a related field
• Three or more years of experience in B2B marketing
• A proven record running joint go-to-market with technology and ISV partners, cloud providers, managed service providers, or system integrators
• A compelling storyteller and communicator. You build joint narratives that are crisp, differentiated, and credible to partners and their buyers, and you explain the product with energy and accuracy
• Highly curious with the ability to turn research into a point of view others use
• A go-to-market builder with an analytical streak
• A trusted collaborator and self-starter
• MBA is a plus
• Preferably in product, partner, alliance, or ecosystem marketing
• Preferably in a tech or SaaS environment
• MSP and VAR channel models, and PRM or portal tools (MindMatrix today)
• Salesforce, Seismic, Pendo, and Notion
• Cloud marketplace listing and co-sell concepts
• SI engagement models

Benefits

• Flexible work environment
• Vacation Bonus
• Flexible paid time off
• Paid parental leave
• A full suite of traditional benefits
• Training/Advancement opportunities
• 401k with company match and immediate vesting
• Financial wellness education
• Company-contributed HSA
• On-site perks include gym, pickleball, snacks & drinks, arcade, theater room, etc.

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