Remote Senior Customer Marketing Manager – US Retention & Advocacy Lead at brighthush
About brighthush
brighthush is a global leader in enterprise software solutions, empowering businesses to unlock their full potential through cutting‑edge technology, data‑driven insights, and unparalleled customer success. With a heritage that dates back to 1978, brighthush has evolved into a dynamic, forward‑thinking organization that thrives on innovation, collaboration, and a relentless focus on delivering value to our customers. Our mission is simple: help our clients achieve measurable growth, operational excellence, and sustainable competitive advantage.
Why Join brighthush?
As a Remote Senior Customer Marketing Manager, you will play a pivotal role in shaping the customer experience for our U.S. customer base. You will be the architect of retention, advocacy, and migration programs that keep our customers engaged, satisfied, and loyal. At brighthush, we believe in empowering our people to grow, learn, and succeed. Whether you’re a seasoned marketing professional or an ambitious early‑career talent, you’ll find a culture that celebrates diversity, encourages innovation, and rewards results.
Key Responsibilities
- Own US Customer Retention Programs: Design, launch, and optimize end‑to‑end retention initiatives that reduce churn risk, reinforce long‑term value, and drive upsell opportunities.
- Lead Customer Advocacy: Build and nurture a robust advocacy ecosystem in the U.S., securing testimonials, case studies, and third‑party reviews in partnership with Sales, Product, and Customer Success teams.
- Manage Migration Communications: Own the planning, sequencing, QA, live delivery, and performance monitoring of US‑specific migration and change communications.
- Accountability for Customer Journeys: Serve as the single point of accountability for assigned customer journeys, ensuring accuracy, compliance sensitivity, timing, and escalation protocols are met.
- Collaborate with UK‑Based Colleagues: Work closely with our UK Customer Marketing team to adapt proven frameworks and best practices for the U.S. market.
- Cross‑Functional Coordination: Partner with Product, Renewals, Support, Professional Services, and Marketing Operations to align messaging, timing, and deliverables.
- Analyze Program Performance: Leverage data and insights to continuously optimize engagement, retention, and advocacy metrics.
- Ensure Brand & Compliance Standards: Guarantee that all customer communications meet brighthush brand guidelines, legal, and compliance requirements.
- Share Market Insights: Translate U.S. customer insights into actionable recommendations for product and marketing strategy.
Essential Qualifications
- 5+ years of proven experience in customer marketing, lifecycle marketing, or customer communications.
- Demonstrated success delivering retention, advocacy, or migration/change programs.
- Strong stakeholder management and cross‑functional coordination skills.
- Exceptional written communication abilities, with a knack for simplifying complex topics.
- Comfortable working autonomously in a remote, global reporting structure.
- Proficiency with marketing automation, reporting, and project management tools (e.g., Marketo, Salesforce, Knak, Asana).
- High attention to detail and sound judgment in compliance‑sensitive environments.
- Experience in the SaaS or enterprise software industry is highly desirable.
Preferred Qualifications
- Experience with data‑driven segmentation and predictive analytics to personalize retention strategies.
- Knowledge of U.S. regulatory frameworks (e.g., GDPR, CCPA) and best practices for data privacy.
- Background in customer success or account management, providing a holistic view of the customer lifecycle.
- Fluency in multiple languages or experience working with multicultural teams.
Core Competencies & Skills
- Strategic Thinking: Ability to develop long‑term customer engagement roadmaps that align with business objectives.
- Analytical Acumen: Strong data literacy to interpret metrics, identify trends, and recommend actionable improvements.
- Project Management: Proven track record of managing complex, multi‑team initiatives from concept to execution.
- Communication: Clear, concise, and persuasive writing and speaking skills for internal and external audiences.
- Collaboration: Comfortable working across departments, cultures, and time zones.
- Adaptability: Thrives in a fast‑paced, evolving environment with shifting priorities.
- Customer‑Centric Mindset: Passion for understanding customer needs and translating them into impactful marketing actions.
Career Growth & Learning Opportunities
At brighthush, we invest in your professional development. You’ll have access to:
- Structured mentorship programs with senior leaders.
- Paid certifications in marketing automation, data analytics, and project management.
- Annual learning budget for conferences, workshops, and industry events.
- Clear career ladder with opportunities to transition into Product Marketing, Customer Success Leadership, or Global Marketing roles.
- Regular performance reviews that focus on growth, impact, and skill enhancement.
Work Environment & Culture
brighthush is a fully remote organization for U.S. talent, offering flexibility, autonomy, and a collaborative culture that transcends borders. Our remote work model is supported by:
- Robust digital collaboration tools (Slack, Zoom, Miro).
- Regular virtual town halls and cross‑functional hackathons.
- Inclusive policies that celebrate diversity, equity, and belonging.
- Wellness initiatives, including mental health resources and virtual fitness classes.
- Annual virtual retreats that bring the team together for learning and celebration.
Compensation & Perks
While specific salary ranges are tailored to experience and market conditions, brighthush offers a competitive total rewards package that includes:
- Base salary commensurate with industry standards.
- Performance‑based bonuses tied to retention, advocacy, and program success.
- Equity options to share in the company’s growth.
- Health, dental, and vision insurance for you and your dependents.
- 401(k) plan with company match.
- Generous paid time off, including vacation, sick leave, and personal days.
- Flexible work hours and a fully remote work setup.
- Continuous learning stipend and access to a curated library of courses.
Ready to Make an Impact?
If you are a strategic thinker with a passion for customer success, a knack for data‑driven marketing, and a desire to shape the future of enterprise software, we want to hear from you. Join brighthush and help us protect retention, revenue, and customer trust across our U.S. customer base while advancing your career in a supportive, innovative, and globally connected environment.