[Remote] Senior Field Marketing Specialist (12-month Term)

Note: The job is a remote job and is open to candidates in USA. OpenText is hiring a Senior Field Marketing Specialist to support and execute regional marketing programs across the U.S. East. The role coordinates field marketing plans, campaigns, account-based marketing, events, budgets, and performance reporting in partnership with sales and cross-functional marketing teams.

Responsibilities

• Support the development and execution of U.S. East field marketing plans aligned to sales priorities, campaigns, target accounts, and regional business needs
• Translate approved plans into clear project timelines, task lists, milestones, and deliverables
• Coordinate campaigns and programs from launch through follow-up, ensuring details are accurate and deadlines are met
• Identify risks, dependencies, or delays early and communicate them to the appropriate stakeholders
• Develop field marketing judgment by learning how program decisions connect to pipeline and revenue objectives
• Build productive working relationships with account executives, sales development representatives, sales leaders, and marketing partners
• Coordinate program details, account lists, invitations, communications, follow-up actions, and sales enablement materials
• Prepare clear status updates and help keep sales teams informed, engaged, and accountable for agreed actions
• Gather feedback from sales and marketing partners and apply it to improve future programs
• Execute regional components of integrated demand-generation campaigns, including email, digital, webinar, event, and sales activation tactics
• Coordinate with campaign, digital, sales development, marketing operations, partner, and product marketing teams
• Support lead management and follow-up processes to help improve engagement and conversion
• Maintain campaign documentation and ensure program information is complete and accurate
• Support ABM programs for priority U.S. East accounts under the direction of field marketing leadership
• Help organize target-account lists, research account needs, coordinate personalized tactics, and track engagement
• Assist with client experiences, executive programs, digital outreach, thought leadership, and sales follow-up for named accounts
• Build knowledge of account planning, buying groups, whitespace opportunities, and opportunity acceleration
• Coordinate virtual, hybrid, and in-person programs, including regional events, webinars, executive roundtables, client events, conferences, and tradeshows
• Manage detailed logistics such as schedules, vendors, speakers, invitations, registration, materials, onsite requirements, and follow-up
• Maintain event checklists, budgets, purchase requirements, and stakeholder communications
• Support pre-event promotion, onsite execution, and post-event lead follow-up and reporting
• Track program budgets, purchase requests, invoices, and expenses accurately and in a timely manner
• Follow marketing, finance, procurement, brand, data, and reporting processes
• Maintain organized program files, calendars, trackers, and documentation
• Look for practical ways to improve efficiency, consistency, and the stakeholder experience
• Track registrations, attendance, account engagement, leads, follow-up, campaign influence, and pipeline contribution using available systems and reports
• Prepare regular program updates and summarize results, lessons learned, and recommended improvements
• Develop proficiency in using data to evaluate performance and optimize future activity

Skills

• 3+ years of experience in B2B marketing, field marketing, demand generation, events, campaigns, partner marketing, or a related role
• Strong organizational and project-management skills with close attention to detail and deadlines
• Demonstrated ability to coordinate multiple programs, stakeholders, and priorities at the same time
• Clear written and verbal communication skills and confidence working with sales and marketing partners
• A proactive, dependable approach with strong follow-through and willingness to take ownership
• Interest in learning field marketing strategy, ABM, pipeline generation, executive engagement, and sales alignment
• Basic understanding of B2B demand generation, lead management, campaigns, or events
• Comfort working with data, spreadsheets, budgets, and performance reports
• Bachelor's degree in marketing, business, communications, or a related field, or equivalent practical experience
• Preferably in technology
• Experience with Salesforce, Eloqua, 6sense, Microsoft 365, or similar marketing and productivity tools is preferred

Benefits

• Variable and commission compensation opportunities for eligible roles.
• Vacation entitlement and paid time off.
• For California Residents, the role may be eligible for bonus or commissions.

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