[Remote] Senior Growth Marketing Manager (Subscriptions)

Note: The job is a remote job and is open to candidates in USA. DuckDuckGo is hiring a Senior Growth Marketing Manager to drive profitable acquisition of paid subscribers. The role manages marketing campaigns from planning and execution through testing, optimization, and analysis, and builds a marketing program for paid subscriptions using privacy-respecting measurement.

Responsibilities

• Working on the Marketing & Communications Functional Team, you'll drive profitable acquisition of paid subscribers and work on related projects that aim to help millions of people take back control of their personal information
• Supporting strategy and planning for new paid advertising initiatives to profitably scale subscriptions
• Launching new ad channel tests and measuring incremental lift
• Executing in-market tests for new creative and messaging following a brand refresh
• As a Senior Growth Marketing Manager, you'll manage high priority marketing campaigns, including planning, hands-on execution, testing, optimization, and analysis to optimize spend and drive profitable paid subscriber growth
• This role will help create and execute a new marketing program for paid subscriptions
• You'll deliver results from new channel testing, creative testing, and by optimizing paid subscriber conversion

Skills

• 7+ years of experience in digital advertising roles
• Demonstrated experience with both strategic planning and execution in digital marketing platforms (app store ads, paid social, mobile app networks) to profitably scale app subscriber growth
• Hands-on expertise standing up paid subscription programs from scratch, with a track record of scaling subscriber growth profitably against LTV and payback — not just acquisition costs
• Track record partnering with Engineering and Product to build and optimize landing pages, funnels, product experiences, and instrumentation
• Ability to execute highly complex and ambiguous projects, working across business strategy and marketing tactics
• Advanced analytical and measurement abilities, including app economics (payback, LTV), incrementality/lift testing, modeling, and data analysis
• Excellent communication skills — you can clearly articulate recommendations and rationale, whether verbal or written
• 2+ years of experience in paid acquisition for freemium consumer subscription apps
• Experience driving subscription growth within an established, high-traffic product where subscription revenue is a secondary — not primary — revenue model

Benefits

• Stock options
• Eligibility for company-sponsored health benefits is limited to team members based in the United States.
• Paid parental leave
• Office setup
• Co-working allowances
• Remote-first work arrangement
• Flexible work arrangement with no core hours

Company Overview