[Remote] Senior Paid Media Strategist

Note: The job is a remote job and is open to candidates in USA. elk Marketing is hiring a Senior Paid Media Strategist to develop, manage, and scale paid search and social campaigns for clients, particularly eCommerce brands. The role owns campaign strategy, execution, measurement, client reporting, and cross-channel collaboration to improve performance and support growth.

Responsibilities

• Develop, manage, and scale Paid Search and Paid Social campaigns across platforms (Search, Shopping, PMax, DPA, ASC+, and emerging campaign types)
• Build strategic roadmaps that align with client goals and drive measurable business impact
• Present reporting, insights, and recommendations with confidence on client calls
• Audit and restructure ad accounts for optimal performance, ROAS, and efficiency
• Write and test compelling ad copy, headlines, and creative hooks
• Collaborate with internal SEO, design, dev, and email teams to align cross-channel strategies
• Manage ad budgets ranging from $10K to $500K+ per month across multiple clients
• Oversee tracking, attribution, and performance measurement using tools like GA4 and Triple Whale
• Conduct competitive research and deliver actionable insights for campaign improvement
• Get up to speed on elk’s clients, team workflows, tools, and processes
• Audit assigned accounts and flag key opportunities or concerns
• Begin joining internal syncs and shadowing client calls with Paid Media teammates
• Fully own strategy and execution for 3–5 client accounts
• Present insights and strategy updates directly to clients
• Collaborate cross-functionally on creative testing and CRO
• Lead 5–8 client accounts with confidence
• Build long-term roadmaps and growth strategies tailored to each account
• Take full ownership of performance, pacing, and scaling recommendations
• Spot trends, share learnings with the team, and recommend new tactics, tools, or testing strategies

Skills

• 5+ years of hands-on experience managing Paid Media campaigns, especially for eCommerce brands
• Proven success scaling campaigns and managing large budgets with minimal oversight
• Expertise in Google Ads and Meta Ads, including PMax, Shopping, DPA, and ASC+
• Deep understanding of product feeds, catalog management, and dynamic creative
• Strong grasp of landing page CRO principles and collaboration with dev/design teams
• Exceptional communication and client-facing presentation skills
• Familiarity with analytics and attribution tools like GA4, Looker Studio, and Triple Whale
• Experience with eCommerce platforms such as Shopify, BigCommerce, WooCommerce, or Magento
• Comfortable using Asana, Slack, and Google Workspace
• AI-native operator with experience using tools like ChatGPT, Codex, Claude, and Claude Code to improve day-to-day workflows, accelerate analysis, QA outputs, document processes, and build lightweight automations
• Ability to identify repeatable paid media workflows and thoughtfully integrate AI into reporting, campaign analysis, creative/ad copy ideation, data cleanup, SOP development, and internal tooling
• Advertising experience managing and guiding CTV, Retail, Amazon, ChatGPT, Microsoft, TikTok, Pinterest, or LinkedIn campaigns

Benefits

• Remote work

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