[Remote] Video Producer / Editor, Performance Marketing

Note: The job is a remote job and is open to candidates in USA. First Media is seeking a Performance Marketing Producer / Editor to develop, produce, and edit short-form ads for multiple brands and products. The role spans concepting and scripting through production and delivery, using performance data to refine creative and improve campaign results.

Responsibilities

• Turn footage, products, and messaging into ad concepts, scripts, and finished content
• Ideate and script video concepts in a clear voice that tells a specific story about a product to a specific audience
• Write hooks, headlines, on-screen text, and other short-form ad copy that works hand in hand with the visuals
• Translate what makes content strong and watchable on each platform into ads that perform
• Work across brands alongside directors, editors, and strategists
• Concept, produce, and edit short-form ads that drive performance, appearing on camera when the idea calls for it
• Self-produce ads from concept to scripting through shoots, post-production, and delivery
• Craft ads from existing footage and assets across multiple iterations, with a sharp sense of what makes an effective ad
• Make data-informed creative decisions that capture attention, improve campaign performance, and drive conversion
• Use performance data to sharpen hooks, formats, and iterations, scaling what works and cutting what doesn’t
• Bring a sense of strategy to every brief: what makes good creative, and why an ad wins
• Innovate and execute new formats and trends that can scale across teams
• Explore and leverage AI-assisted creative and production tools to streamline workflows, experiment with new approaches, and improve creative output

Skills

• Experience creating short-form video content for digital advertising, social media, branded content, or related creative productions
• Demonstrated experience developing creative concepts, writing scripts and hooks, producing video content, and editing for digital and social platforms
• Proficiency in Adobe Premiere Pro, particularly with short-form and vertical video
• Familiarity with performance metrics such as hook rate, retention, and click-through rate (CTR), and how they can inform creative decisions
• Strong conceptual thinking, copywriting, and visual storytelling skills, with the ability to tailor creative to different products, audiences, and objectives
• A strong understanding of social platforms, native content trends, and what captures and sustains audience attention
• Ability to take creative projects from concept through execution, working independently or collaboratively depending on project needs
• Comfortable with hands-on production, including filming products and capturing compelling footage using an iPhone or other lightweight equipment
• Comfortable appearing on camera when the creative concept calls for it
• Strong creative judgment, adaptability, and openness to feedback, with the ability to work efficiently across multiple brands and priorities
• Please include a link to a portfolio or work samples showcasing short-form video content you've helped concept, script, produce, and/or edit
• Paid social or direct-response experience is a plus
• Working knowledge of Photoshop is a plus
• Experience with AI-assisted creative, production, or editing tools is a plus

Company Overview