Senior Associate – Customer Lifecycle Marketing Strategist & Data‑Driven Campaign Lead at brighthush

About brighthush

brighthush is a trailblazing, data‑centric marketing powerhouse that transforms brands into unforgettable customer experiences. With a global footprint spanning more than 30 countries, we harness cutting‑edge technology, advanced analytics, and creative storytelling to deliver measurable growth for our clients. Our culture is built on curiosity, collaboration, and a relentless pursuit of excellence. At brighthush, every team member is empowered to innovate, experiment, and drive real impact—both for our clients and for their own career trajectories.

Why This Role Matters

As a Senior Associate in Customer Lifecycle Marketing, you will be the linchpin that turns raw data into compelling narratives, and those narratives into high‑performing campaigns that keep customers engaged from acquisition through advocacy. Your insights will shape the voice of our clients across email, SMS, push notifications, and direct mail, ensuring every touchpoint feels personal, timely, and purposeful. In a world where customer expectations are higher than ever, your work will help brands stay ahead of the curve and build lasting loyalty.

Key Responsibilities

• Strategic Messaging Development: Craft and refine omnichannel messaging frameworks that resonate with diverse customer segments, align with brand voice, and drive conversion.
• Campaign Architecture & Execution: Design, launch, and optimize end‑to‑end lifecycle campaigns across email, SMS, push, and direct mail, leveraging Salesforce Marketing Cloud, Braze, or equivalent platforms.
• Data‑Driven Insight Generation: Analyze campaign performance, customer behavior, and segmentation metrics to uncover actionable insights and recommend optimizations.
• Stakeholder Collaboration: Partner with creative, analytics, product, and client success teams to ensure cohesive strategy and flawless execution.
• Reporting & Presentation: Build compelling PowerPoint decks and dashboards that translate complex data into clear, persuasive narratives for executive stakeholders.
• Process Improvement: Identify gaps in workflow, tooling, or data hygiene, and champion solutions that increase efficiency and campaign quality.
• Travel & Client Engagement: Represent brighthush at client sites and industry events (20‑40% travel) to deepen relationships and stay attuned to market trends.

Essential Qualifications

• Bachelor’s degree in Marketing, Communications, Data Science, or a related field.
• Minimum of 4 years of hands‑on experience in data‑driven marketing, with a proven track record in CRM, email, SMS, push, or direct mail.
• Strong analytical mindset: proficiency in Excel, SQL, and data visualization tools.
• Excellent written and verbal communication skills; ability to translate data into clear, actionable recommendations.
• Experience with Salesforce Marketing Cloud, Braze, or comparable marketing automation platforms.
• Proficiency in PowerPoint for creating executive‑level presentations.
• Client‑facing experience: comfortable presenting insights and strategies to senior stakeholders.
• Self‑starter with the ability to manage multiple projects simultaneously in a fast‑paced environment.

Preferred Qualifications

• Advanced degree (MBA, MS) or certifications in Marketing Analytics, Data Science, or Marketing Automation.
• Experience in the consumer goods, retail, or fintech sectors.
• Knowledge of additional marketing platforms such as HubSpot, Marketo, or Oracle Eloqua.
• Background in A/B testing, multivariate testing, and conversion rate optimization.
• Fluency in a second language (Spanish, French, Mandarin) is a plus.

Core Skills & Competencies

• Data Literacy: Ability to clean, segment, and analyze large datasets to uncover trends.
• Strategic Thinking: Translate business objectives into actionable marketing plans.
• Creative Storytelling: Craft narratives that engage and convert across channels.
• Technical Proficiency: Comfortable with marketing automation, CRM, and analytics tools.
• Collaboration: Work seamlessly with cross‑functional teams and external partners.
• Adaptability: Thrive in a dynamic environment with evolving priorities.
• Project Management: Deliver projects on time, within scope, and on budget.

Career Growth & Learning Opportunities

At brighthush, your professional development is a top priority. You will have access to:

• Mentorship from senior leaders in marketing, data science, and client success.
• Regular training sessions on the latest marketing technologies, data analytics techniques, and industry best practices.
• Opportunities to lead cross‑functional initiatives, positioning you for future roles such as Marketing Manager, Director of Lifecycle Marketing, or Head of Data‑Driven Strategy.
• Conferences, workshops, and webinars that keep you at the forefront of the marketing landscape.
• Internal knowledge‑sharing forums where you can present case studies and learn from peers.

Work Environment & Culture

brighthush champions a culture of inclusivity, transparency, and continuous improvement. Our remote‑first model empowers you to work from any of the following locations: Colorado, Georgia, Missouri, North Carolina, Chicago, or Pennsylvania. We provide the tools and support you need to stay connected, productive, and engaged—whether you’re collaborating in virtual meetings or attending in‑person events.

We celebrate diversity and encourage every team member to bring their authentic self to work. Our culture is defined by:

• Open communication channels and regular feedback loops.
• Recognition programs that celebrate wins, big and small.
• Flexible work arrangements that support work‑life balance.
• Community outreach initiatives that give back to the neighborhoods we serve.

Compensation & Benefits

We offer a competitive salary range of USD 68,000 – 85,000 per year, commensurate with experience and performance. In addition to base pay, you will receive:

• Generous paid time off (PTO) and a flexible vacation policy.
• 401(k) retirement plan with company match.
• Comprehensive health, dental, and vision insurance.
• Parental leave policies that support new parents.
• Employee wellness programs, including gym stipends and mental health resources.
• Professional development budget for courses, certifications, and conferences.
• Annual performance bonuses and equity opportunities for high performers.

How to Apply

Ready to elevate customer experiences and drive measurable growth? Submit your resume, cover letter, and a portfolio of past campaigns or data projects that showcase your impact. Highlight how you’ve turned data insights into actionable marketing strategies and the results you achieved.

Join brighthush and become part of a team that is redefining the future of customer lifecycle marketing. We look forward to discovering how your expertise and passion can help us create unforgettable customer journeys for our clients worldwide.