Senior Customer Lifecycle Marketing Specialist – Driving Renewals, Advocacy, and Revenue Growth at brighthush

About brighthush

brighthush is a trailblazer in the connected‑vehicle and fleet safety industry, delivering cutting‑edge technology that protects drivers, reduces accidents, and saves lives. With a global footprint and a culture that thrives on innovation, collaboration, and customer obsession, brighthush empowers its teams to make a tangible difference on the road. If you’re passionate about leveraging data, storytelling, and strategic marketing to drive customer success, you’ll find a home here where your ideas can shape the future of mobility.

Why This Role Matters

As a Senior Customer Lifecycle Marketing Specialist, you will be the catalyst that turns satisfied users into lifelong advocates. Your campaigns will guide customers from their first interaction through product adoption, renewal, and advocacy, ensuring that every touchpoint reinforces value, deepens loyalty, and fuels revenue growth. You’ll partner with Sales, Customer Success, and Product teams to align messaging, create compelling content, and orchestrate events that resonate with our diverse customer base.

Key Responsibilities

• Customer Insight & Strategy – Conduct deep dives into client goals, industry trends, and business objectives to uncover marketing opportunities that align with brighthush’s strategic priorities.
• Lifecycle Campaign Design – Build and execute end‑to‑end customer marketing programs that span onboarding, adoption, renewal, and advocacy, using data‑driven segmentation and personalization.
• Cross‑Functional Collaboration – Work hand‑in‑hand with Sales, Customer Success, Strategic Accounts, Training, RevOps, and other marketing teams to ensure initiatives support revenue targets and organizational goals.
• Event Leadership – Partner with the events team to plan and deliver high‑impact customer events, including annual conferences, advisory board meetings, and roundtables, managing logistics, budgets, and speaker coordination.
• Advocacy Program Ownership – Own and continuously optimize the customer advocacy program, driving engagement from executive advisory boards to peer‑to‑peer advocacy, and leveraging success stories to influence new growth.
• Performance Analysis – Track campaign metrics, analyze ROI, and iterate tactics to improve retention, upsell, and referral outcomes.
• Continuous Improvement – Champion experimentation, gather feedback, and refine processes to elevate marketing effectiveness and accountability.

Essential Qualifications

• 5+ years of B2B marketing experience, with a strong preference for SaaS environments.
• Minimum of 2 years in customer marketing, lifecycle marketing, or advocacy roles.
• Proven ability to partner directly with Sales and Customer Success, understanding how marketing fuels sales priorities across segments.
• Track record of building and executing successful customer advocacy, reference, or growth campaigns.
• Hands‑on experience designing programs that support customer retention, product adoption, and account expansion.
• Proficiency with marketing technology stacks, including 6sense, Marketo, and Salesforce.

Preferred Qualifications

• Experience in a high‑growth, fast‑paced tech company.
• Background in data analytics and performance measurement.
• Strong project management skills with a history of delivering complex, cross‑functional initiatives on time and within budget.
• Excellent written and verbal communication skills, with the ability to craft compelling narratives for diverse audiences.
• Knowledge of the connected‑vehicle, fleet management, or transportation safety space.

Key Skills & Competencies

• Strategic Thinking – Ability to translate business objectives into actionable marketing plans.
• Customer‑Centric Mindset – Deep empathy for customer pain points and a passion for delivering value.
• Data‑Driven Decision Making – Proficiency in using analytics to measure success and inform optimization.
• Project Leadership – Proven track record of managing multi‑disciplinary teams and complex timelines.
• Creative Storytelling – Skill in crafting narratives that resonate across channels and customer segments.
• Technical Proficiency – Comfortable with marketing automation, CRM, and data visualization tools.

Career Growth & Learning Opportunities

At brighthush, your growth is a priority. You’ll have access to:

• Mentorship from senior leaders in marketing, sales, and product.
• Professional development programs, including certifications in marketing automation, data analytics, and leadership.
• Cross‑functional projects that broaden your skill set and expose you to new business areas.
• Clear career pathways to roles such as Director of Customer Marketing, VP of Marketing, or Head of Customer Success.

Work Environment & Culture

brighthush fosters a culture built on the values of Deliver for the Customer, Responsibility, Innovate with Purpose, Velocity with Excellence, and Elevate Each Other. Our teams collaborate across geographies, share knowledge freely, and celebrate wins together. We value diversity, inclusion, and the unique perspectives each team member brings.

Compensation & Benefits

Competitive base salary ranging from $92,000 to $116,000, commensurate with experience and market location. In addition, you’ll be eligible for an incentive compensation plan that rewards performance and impact.

Benefits include:

• Comprehensive medical, dental, and vision coverage.
• Health Savings Account (HSA) and Flexible Spending Accounts (FSA).
• Telehealth services.
• 401(k) plan with company match.
• Life and AD&D insurance.
• Short‑Term and Long‑Term Disability coverage.
• Paid Time Off (PTO) and flexible vacation policies.
• Employee Well‑Being program.
• 11 paid holidays plus one inclusive holiday per year.
• Volunteer Time Off (VTO).
• Employee Referral program.
• Education Reimbursement Program.
• Employee Recognition and Appreciation initiatives.
• Additional voluntary benefits and perks.

Join the brighthush Team

If you’re driven to succeed, thrive in a collaborative environment, and want to make a real impact on road safety, we want to hear from you. Bring your expertise in customer lifecycle marketing, your passion for data, and your commitment to customer advocacy, and help us accelerate growth while protecting lives on the road.

Apply today and become part of a mission‑driven company that values innovation, accountability, and the power of community. Together, we’re helping make roadways safer and saving lives.