Senior Customer Lifecycle Marketing Strategist – Data‑Driven CRM & Omni‑Channel Campaign Expert at brighthush

About brighthush

At brighthush, we’re redefining the future of customer experience by marrying cutting‑edge data science with creative storytelling. For over three decades, we have empowered Fortune 1000 brands, dynamic startups, and mission‑driven nonprofits to unlock the full potential of their customer relationships. Our global footprint spans North America, Europe, and Asia, yet our core philosophy remains the same: every customer interaction is an opportunity to build lasting loyalty and measurable growth.

Why brighthush?

We’re more than a marketing agency – we’re a community of data‑hungry, tech‑savvy, and human‑centric professionals who thrive on solving complex business challenges. Our culture is built on:

• Innovation at Scale: From AI‑driven segmentation to real‑time personalization, we push the boundaries of what’s possible.
• Inclusive Collaboration: Diverse voices, shared purpose, and a flat hierarchy that empowers every team member to contribute ideas.
• Continuous Learning: Access to industry‑leading training, certifications, and mentorship programs that accelerate career growth.
• Work‑Life Harmony: Flexible remote options, generous paid time off, and a commitment to mental and physical well‑being.

Position Overview

As a Senior Customer Lifecycle Marketing Strategist at brighthush, you will lead the design, execution, and optimization of omni‑channel customer journeys that drive revenue, retention, and advocacy. Your expertise will shape the way our clients—ranging from insurance and financial services to retail, automotive, and media—engage their audiences across email, SMS, push notifications, direct mail, and beyond.

Key Responsibilities

• Develop and execute data‑driven messaging strategies for first‑party owned channels, ensuring alignment with client business objectives.
• Act as a subject‑matter expert on emerging CRM and messaging technologies, translating technical capabilities into actionable campaign concepts.
• Craft compelling campaign briefs that guide creative, media, and execution teams, ensuring clarity, feasibility, and measurable success.
• Collaborate cross‑functionally with account managers, analytics, creative, and operations to build integrated, cross‑channel plans.
• Identify and prioritize key performance indicators (KPIs) that demonstrate ROI and impact on client KPIs such as LTV, CAC, and churn.
• Lead the creation of data dashboards and post‑campaign reports, turning insights into strategic recommendations.
• Manage multiple client projects simultaneously, delivering on time, within scope, and within budget.
• Maintain a deep understanding of industry trends and regulatory changes that affect customer data and privacy.
• Mentor junior strategists and contribute to the development of best‑practice frameworks within the team.

Essential Qualifications

• Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.
• Minimum of 4 years’ experience in data‑driven marketing, with a focus on CRM, email, SMS, direct mail, or push notifications.
• Proficiency in Excel for complex data analysis and reporting.
• Strong written and verbal communication skills, including experience presenting to C‑suite stakeholders.
• Hands‑on experience translating data insights into actionable marketing strategies.
• Experience with Salesforce Marketing Cloud, Braze, or similar platforms is highly desirable.
• Demonstrated ability to manage multiple projects in a matrixed environment.
• Willingness to travel 20‑40% of the time to client sites and industry events.

Preferred Qualifications

• Advanced certifications in marketing automation or data analytics (e.g., Google Analytics, HubSpot, Tableau).
• Experience working across diverse verticals such as insurance, financial services, nonprofit, retail, automotive, travel, media, B2B, and high‑tech.
• Knowledge of privacy regulations (GDPR, CCPA) and data governance best practices.
• Proficiency in PowerPoint and other presentation tools for high‑impact storytelling.
• Background in direct mail strategy and execution, including creative design and fulfillment logistics.

Skills & Competencies

• Data Literacy: Ability to interpret large datasets, identify trends, and translate findings into strategic actions.
• Strategic Thinking: Craft long‑term customer lifecycle plans that align with business goals.
• Technical Fluency: Comfortable navigating marketing platforms, APIs, and data integration tools.
• Collaboration: Work effectively with cross‑functional teams and external partners.
• Project Management: Prioritize tasks, manage timelines, and deliver high‑quality work under pressure.
• Creativity: Generate fresh ideas that resonate with diverse audiences.
• Adaptability: Thrive in a fast‑paced, evolving environment.

Career Growth & Learning Opportunities

At brighthush, your career trajectory is as dynamic as our clients’ needs. You’ll have access to:

• Mentorship from senior leaders who have shaped industry best practices.
• Regular training on emerging technologies, data science, and customer experience design.
• Opportunities to lead high‑impact projects and present to executive stakeholders.
• Internal mobility across functional teams—marketing, analytics, creative, and technology.
• Support for industry certifications and conference attendance.

Work Environment & Culture

Our hybrid model blends the flexibility of remote work with the collaborative energy of in‑office hubs. While you can work from anywhere in the continental United States, we encourage you to join one of our vibrant hubs—Chicago, Detroit, Los Angeles, or New York City—at least three days a week to foster connection, creativity, and spontaneous idea exchange.

Compensation & Benefits

Competitive salary range: $68,000 – $85,000 annually, commensurate with experience and skill set.

Benefits include:

• Medical, vision, and dental coverage
• Life insurance and disability protection
• 401(k) with company match
• Flexible paid time off and at least 15 paid holidays per year
• Paid sick leave and safe leave policies
• Paid parental leave
• Access to wellness programs and mental health resources
• Employee stock purchase plan (where applicable)

Equal Opportunity & Accommodations

brighthush is an equal‑opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you require accommodations due to a disability, please contact [email protected] with details of your request.

How to Apply

Ready to elevate customer lifecycles and drive measurable impact? Click the button below to submit your application. We review applications continuously and will reach out to qualified candidates for next steps.

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Join brighthush Today

At brighthush, we believe that great work happens when people are empowered, supported, and challenged to innovate. If you’re passionate about data, technology, and creating unforgettable customer journeys, we want to hear from you. Let’s build the future of marketing together.