Senior Customer Relations Management & Loyalty Specialist – Data Analytics, KPI Leadership & Cross‑Functional Collaboration

About brighthush

brighthush is a global retail powerhouse that blends the convenience of everyday shopping with a forward‑thinking, customer‑centric philosophy. With a presence in more than 30 countries and a commitment to sustainability, innovation, and community, brighthush is redefining the shopping experience for millions of customers worldwide. Our brighthush Plus loyalty program is at the heart of this transformation, delivering personalized offers, seamless omnichannel interactions, and real‑time value to our shoppers.

Role Overview

As a Customer Relations Management & Loyalty Specialist at brighthush, you will be the analytical engine behind our CRM and loyalty initiatives. Your insights will shape strategy, drive performance, and ensure that every touchpoint—whether online, in‑store, or through our mobile app—delivers a consistent, engaging experience. You will collaborate with international teams, influence cross‑functional projects, and continuously refine processes to keep brighthush at the forefront of retail innovation.

Key Responsibilities

• Data‑Driven KPI Management: Build, maintain, and present dynamic dashboards that track campaign performance, customer lifetime value, churn rates, and other critical metrics. Translate raw data into actionable insights for senior leadership.
• Performance Analysis: Conduct deep dives into loyalty program usage, campaign ROI, and segmentation effectiveness. Identify trends, uncover root causes, and recommend optimizations.
• Reporting & Presentation: Deliver clear, concise reports and executive presentations that influence decision‑making across marketing, merchandising, and operations.
• Data Governance: Ensure data quality, consistency, and compliance across all CRM platforms and reporting tools. Champion best practices for data hygiene.
• Project Leadership: Own end‑to‑end data projects, from requirement gathering to testing and rollout. Coordinate with IT, analytics, and business stakeholders to meet deadlines and budget constraints.
• Process Improvement: Identify bottlenecks in data workflows, propose automation solutions, and implement continuous improvement initiatives.
• Training & Knowledge Transfer: Develop training materials—manuals, handbooks, slide decks, and workflow diagrams—to onboard new hires and upskill existing team members.
• Cross‑Functional Collaboration: Partner with international analytics teams to align methodologies, share best practices, and ensure global consistency.
• Documentation: Maintain comprehensive documentation of data models, reporting logic, and system configurations.

Essential Qualifications

• Bachelor’s degree in Marketing, Business Administration, Analytics, or a related field (or equivalent retail experience).
• 1–3 years of experience in CRM analytics, digital marketing analysis, or business intelligence reporting.
• Proven track record of building and managing KPI dashboards using tools such as Tableau, Power BI, or Looker.
• Strong proficiency in SQL, data manipulation, and data visualization.
• Hands‑on experience with CRM platforms (e.g., Salesforce Marketing Cloud, HubSpot, or similar).
• Excellent analytical, problem‑solving, and communication skills.
• High attention to detail and a commitment to data integrity.
• Ability to translate complex data into clear, actionable recommendations.

Preferred Qualifications

• Experience with Google Analytics, Adobe Analytics, or similar web analytics tools.
• Knowledge of loyalty program design, segmentation strategies, and customer journey mapping.
• Familiarity with data governance frameworks and compliance standards (GDPR, CCPA).
• Experience working in a multinational, fast‑paced retail environment.
• Project management certification (PMP, Agile, or similar) is a plus.

Skills & Competencies

• Analytical Thinking: Ability to dissect complex datasets, identify patterns, and derive insights.
• Technical Proficiency: Advanced Excel, SQL, data visualization tools, and CRM platforms.
• Communication: Clear storytelling with data, tailored to diverse audiences.
• Collaboration: Works seamlessly across marketing, merchandising, IT, and finance.
• Adaptability: Thrives in a dynamic environment, quickly adjusting to new priorities.
• Project Management: Prioritizes tasks, manages timelines, and delivers on commitments.
• Continuous Learning: Stays current with industry trends, emerging technologies, and best practices.

Career Growth & Learning Opportunities

At brighthush, your career trajectory is as dynamic as our retail landscape. As a specialist, you will:

• Progress to a Senior Analytics Lead or CRM Strategy Manager role.
• Lead cross‑functional initiatives that shape the future of customer engagement.
• Participate in global talent development programs, including mentorship, leadership workshops, and technical bootcamps.
• Access to industry conferences, webinars, and certifications to broaden your expertise.
• Opportunity to influence company‑wide data strategy and governance.

Work Environment & Culture at brighthush

Our culture is built on five core values that guide every decision and interaction:

• Performance: We set ambitious goals, celebrate wins, and continuously improve.
• Respect: Every voice matters; we champion diversity and inclusion.
• Trust: Transparency, reliability, and learning from mistakes define our teamwork.
• Grounded: We dream big but stay practical, focusing on meaningful outcomes.
• Belonging: Collaboration and community create a supportive, inclusive environment.

Our hybrid work model blends the flexibility of remote work with the camaraderie of in‑office collaboration. We provide state‑of‑the‑art tools, ergonomic workstations, and a vibrant social calendar that includes wellness programs, volunteer days, and team‑building events.

Compensation & Benefits

While specific figures vary by location and experience, brighthush offers a competitive total rewards package that includes:

• Base salary commensurate with experience.
• Performance‑based bonuses tied to individual and company metrics.
• Employee‑only discount on all brighthush products.
• Comprehensive health, dental, and vision coverage.
• Paid time off, sick leave, and paid holidays.
• 401(k) plan with company match.
• Life and disability insurance options.
• Well‑being program covering mental health resources, fitness stipends, and wellness apps.
• Flexible spending accounts for health and dependent care.
• DailyPay or similar on‑demand pay options.
• Professional development stipend and tuition reimbursement.
• Employee referral bonuses.

How to Apply

Ready to bring your data expertise to a global retail leader? Click the link below to submit your application and join the brighthush team.

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Closing Statement

At brighthush, we believe that data is the compass that guides us toward exceptional customer experiences. If you are passionate about turning numbers into narratives, thrive in a collaborative, fast‑paced environment, and want to shape the future of retail loyalty, we invite you to apply. Join us and help us create a world where every customer feels seen, valued, and rewarded.