Senior Director of Digital Marketing
Company Description
Seller’s Hub, Inc. (SH Group), founded in 2017, is an online distribution center focused on products that help people improve their lives. The company has built a strong record of customer satisfaction supported by a proactive and timely service philosophy. SH Group emphasizes both client success and team member growth, encouraging employees to develop beyond traditional supervision. The organization is driven by a mission to transform lives through life-changing products and a customer-centric business approach. Role Description The Senior Director of Digital Marketing is a full-time remote role responsible for leading the overall digital marketing vision and execution for SH Group. This role oversees digital strategy across channels, including paid media, email, social, search, and e-commerce platforms, to drive brand awareness, customer acquisition, and revenue growth. Day-to-day responsibilities include developing integrated digital campaigns, managing performance marketing efforts, optimizing customer journeys, and ensuring effective use of web analytics and data insights. The Senior Director will collaborate with cross-functional teams such as product, sales, and customer service to align digital initiatives with business goals and maintain a consistent brand presence. This role also involves leading and mentoring a digital marketing team, managing budgets, and continuously testing and refining strategies to improve ROI and customer engagement.
Qualifications
Strong digital strategy and marketing skills, with experience leading comprehensive, multi-channel campaigns. Expertise in e-commerce and lead generation, including funnel optimization and performance marketing. Proficiency in web analytics and data-driven decision-making using tools such as Google Analytics or equivalent platforms. Demonstrated leadership experience managing and developing high-performing marketing teams. Proven track record driving measurable growth in digital environments, ideally in consumer products or online retail. Excellent communication, collaboration, and stakeholder management skills in remote and cross-functional settings. Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree or relevant certifications are a plus. Experience with marketing automation, CRM platforms, SEO/SEM, and A/B testing methodologies is highly beneficial.