Senior Manager, Customer Marketing – Expansion & Advocacy Lead at brighthush

About brighthush

brighthush is on a mission to transform the way technical talent is evaluated and hired. By delivering a fast, accurate, and bias‑free interview platform, we empower hiring teams to focus on the skills that truly matter. Since our launch in 2013, we have hosted more than 4 million technical interviews across 90+ programming languages, serving a global customer base that includes some of the world’s most innovative companies. Our platform is trusted by teams that need a reliable, scalable solution to assess candidates in real‑world scenarios, and we are proud to partner with organizations that value fairness, diversity, and inclusion.

Why brighthush?

At brighthush, we believe that the future of work is built on inclusive, data‑driven hiring practices. Our culture is defined by curiosity, collaboration, and a relentless focus on impact. We are a geographically distributed team that values autonomy, transparency, and continuous learning. If you thrive in an environment where you can own end‑to‑end initiatives, collaborate across functions, and see your work directly influence product adoption and revenue growth, brighthush is the place for you.

Role Overview

As the first Customer Marketing Manager at brighthush, you will be the architect and executor of our customer marketing strategy. Your mission is to turn our installed base into a predictable source of expansion pipeline and a deep bench of customer advocates. You will work across our entire portfolio of mid‑market and enterprise customers, driving self‑serve to Enterprise upgrades, cross‑sell and upsell initiatives, and advocacy programs that amplify our brand.

Key Responsibilities

• Drive Expansion Pipeline – Own the self‑serve to Enterprise upgrade motion, scaling pilot programs into an always‑on, data‑driven initiative. Build one‑to‑many expansion programs in partnership with Expansion Sales, including cross‑sell and upsell plays, targeted nurtures, and sales‑ready offers.
• Collaborate with Campaigns – Adapt major campaigns and launches for customer audiences, ensuring existing customers hear the right story at the right moment.
• Equip Expansion Sales – Provide timing, messaging, and assets that enable sales to act on signals generated by your programs.
• Localize for EMEA – Allocate approximately 15 % of your effort to adapt expansion and lifecycle programs for EMEA customers, tailoring messaging, timing, channels, and events to regional nuances.
• Fuel Adoption with CS & Product Marketing – Build lifecycle programs that support Customer Success in delivering value: onboarding and feature‑adoption emails, webinars, launch communications, and product‑driven campaigns.
• Design Lifecycle Journeys – Translate strategy into actionable journeys within our marketing automation platform, working closely with Marketing Ops on complex builds and attribution.
• Build Customer Data Foundation – Partner with Marketing Ops and CS to create segments and scoring models that determine program eligibility and timing.
• Run Advocacy Engine – Launch and manage a customer advocacy program that includes speaker recruitment for events, case studies, references, referrals, and review programs on platforms such as G2.
• Lead Customer Events & Advisory Board – Establish a Customer Advisory Board to surface insights for product, messaging, and strategy. Plan and execute customer‑focused events and user groups.

Success Metrics

• Expansion Pipeline – Pipeline sourced and influenced by your programs, tracked separately for self‑serve upgrades and Enterprise expansion.
• Adoption Impact – Engagement with adoption programs and subsequent feature activation, measured in collaboration with CS and Product Marketing.
• Advocacy Outcomes – Number of case studies published, customer availability for speaking and thought‑leadership activities, and review volume and ratings against plan.

First 90 Days

Take ownership of the upgrade pilot, define the 2027 customer marketing plan, and partner with sales to generate quick expansion pipeline. Your early wins will set the tone for long‑term success.

Qualifications

Essential

• 6+ years of B2B SaaS marketing experience, with at least 3 years in customer, lifecycle, or expansion marketing.
• Proven track record of owning an expansion pipeline or revenue metric, not just engagement.
• Experience creating and executing a comprehensive customer marketing plan end‑to‑end.
• Strong partnership skills with Ops and CS to build customer segments and scores.
• Hands‑on experience running advocacy programs (case studies, references, reviews, advisory boards).
• Credibility with sales and CS leaders, and the ability to translate their input into ship‑ready programs.
• Data‑savvy: define metrics, work with Ops on attribution, and communicate insights.
• Excellent writing and storytelling that resonates with customers.

Preferred

• Experience in a high‑growth SaaS company with a large, diverse customer base.
• Familiarity with marketing automation platforms (e.g., HubSpot, Marketo, Braze) and CRM systems.
• Background in scaling programs from pilot to enterprise‑wide initiatives.
• Knowledge of EMEA market dynamics and localization best practices.

Skills & Competencies

• Strategic Thinking – Ability to translate business goals into actionable marketing programs.
• Project Management – Deliver on multiple initiatives with tight deadlines.
• Collaboration – Work seamlessly with Sales, CS, Product Marketing, Campaigns, and Ops.
• Analytical Acumen – Leverage data to optimize programs and demonstrate ROI.
• Communication – Craft compelling copy and presentations for internal and external audiences.
• Adaptability – Thrive in a fast‑moving, distributed environment.

Career Growth & Learning Opportunities

At brighthush, your growth trajectory is built into the role. You will:

• Lead cross‑functional initiatives that shape product strategy and go‑to‑market plans.
• Mentor junior marketers and share best practices across the organization.
• Participate in leadership forums and contribute to company‑wide strategy.
• Access to continuous learning resources, including conferences, workshops, and internal knowledge sharing.
• Potential to advance into senior leadership roles such as Director of Customer Marketing or VP of Marketing.

Work Environment & Culture

brighthush is a fully distributed, remote‑first company that values flexibility, autonomy, and collaboration. Our culture is built on:

• Inclusivity – We celebrate diverse perspectives and foster an environment where everyone feels heard.
• Transparency – Open communication across all levels ensures alignment and shared purpose.
• Impact‑Driven – Your work directly influences product adoption, revenue, and customer satisfaction.
• Continuous Learning – We invest in professional development and encourage curiosity.

Compensation & Benefits

Base Salary: $150,000 – $180,000 per year (USD). The exact figure depends on experience, location, and market conditions. Equity and company‑wide benefits are also part of the total compensation package.

Benefits include:

• Competitive, market‑rate salary.
• Stock options with a 4‑year vesting schedule.
• Medical, dental, and vision insurance (90 % coverage for employees and dependents).
• Flexible Spending Account (FSA).
• 401(k) with profit sharing.
• Unlimited paid time off with an expectation of taking at least 3 weeks annually, plus 20 company holidays.
• Remote‑friendly environment with monthly WFH stipend.
• Parental leave (primary: 16 weeks; secondary: 12 weeks).
• Short‑ and long‑term disability and life insurance coverage.
• Choice of laptop computer.
• Internal mobility and growth opportunities.
• And more.

How to Apply

If you are ready to own the customer marketing function at a company that is redefining technical hiring, we want to hear from you. Submit your resume and a brief cover letter outlining why you are the ideal fit for this role. Join brighthush and help us build a more inclusive, data‑driven hiring ecosystem.